Valley Steel Case Study Solution

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I assumed that the purchasing agents are partnership oriented with the customers due to the large and profitable account that they offer. Since it is a large customer, more effort ant collaboration is suggested to maintain their relationship and capture all possible profit. Since Large Regional Distributors are extremely price focused, partnership oriented would be able to offer more flexibility by offering more long-term benefits and add value. Assuming that Valley Steel had been doing repeated transactions with the customers, it would be more effective to have collaboration instead of only having pure transactional exchange.
Partnership oriented means that purchasing agents will need to be proactive in seeking new ways to add value towards the customer. Under partnership oriented, Valley Steel would most likely have fewer negotiations but seek mutual solutions with the relationship they have. With this, Valley Steel will be major supplier for the Large Regional Distributors and will not have high competition with other competitors. Partnership means there is trust, and trust means Valley Steel responsible for making good decisions on the quality of their products that avoid all the quality testing when delivering the product. Lastly, …show more content…

This will be when Valley Steel would hope to rebalance their dependence on their partners. As mentioned by David Wasson, their company has more market and product knowledge than most of their competitors. They would be able to rebalance their power by using this knowledge to add value towards their partner, in other words, increasing task performance. Valley Steel can leverage their core competency in their market and product knowledge by matching their customer needs and wants to the most appropriate product input under a rational price or even cheaper

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