Description of Business
Yo-Good is one of four franchise options offered by ‘Fresh & Healthy Brands, LLC”, a corporation based in Burnaby, British Columbia (Serving Up Healthy Choices in New Franchise Opportunities, 2011). The company’s mission is to “offer a delicious and healthy combination of non-fat frozen yogurt with a dazzling variety of fresh toppings” (Yo-Good: Frozen Yogurt with an Important Difference, 2011) in an all-natural way without the use of artificial sweeteners. Our goal is to bring a Yo-Good franchise to the city of Halifax; a city that we believe is in dire need of great tasting healthy alternatives.
The legal form of this business, therefore, would be a franchise. A franchise was chosen in lieu of the formation of a new brand as Yo-Good has successfully established a name in the Middle Eastern region, leading us to believe that such success could be replicated in the frozen-yogurt niche market found in Nova Scotia. We also believe that it would be the easiest means of ensuring that a healthy product is being sold to our consumers, and that the low cost of entry would provide us with reasonable revenue, allowing us to continue improving the healthy lifestyles of Haligonians.
‘Fresh & Healthy Brands’ prides itself in providing consumers with franchises in areas that are convenient to their lifestyles and needs; typically locations that are in easy reach of those who lead active lives, yet provide an ideal customer-traffic flow (Finding the Right Location for Your Business, 2011). Yo-Good businesses operate in three different store concepts; bars, kiosks, and lounges. We believe that the ideal concept for our particular franchise would be a Yo-Good lounge on Barrington Street in downtown Halifax, Nova Sco...
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Serving Up Healthy Choices in New Franchise Opportunities. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.com
Shaw, S. (2011, September 21). Nova Scotia Seeks World’s Best Clean Technology Start-Ups. Retrieved from Innovacorp: http://www.innovacorp.ca/news/nova-scotia-seeks-worlds-best-clean-technology-start-ups
Statistics Canada. (2011). Retail Trade. Ottawa: Minister of Industry: http://www.statcan.gc.ca/pub/63-005-x/63-005-x2011009-eng.pdf
Yo-Good – Store Concepts. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.com/our-brands/yo-good/store-concepts-frozen-yogurt-franchise-for-sale.aspx
Yo-Good: Frozen Yogurt with an Important Difference. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.com/our-brands/yo-good-starting-a-frozen-yogurt-business.aspx
Very few fast food chains have the distinct choice of selling something with a health promotion while on the other hand, being visited by countless thousands of people is a clear sign that society has become more conscious about their health and well-being. Smoothie King promotes in making living a healthier more active lifestyle, delicious and nutritious. Whether trying to lose a few pounds, have energy at the end of the day or simply feel better about your diet, each and every smoothie made is blended for a specific purpose. Tropical Smoothie Cafe’s menu boasts bold, flavorful food and smoothies with a healthy appeal, all made to order from the freshest ingredients. Smoothie King and Tropical Smoothie cater to heathy lifestyles and eating better; however, both have various views based on franchise image, the menu, and customer appeal. I happen to love fresh smoothies and I have become very familiar with the “giants” in the smoothie industry, Smoothie King and Tropical Smoothie.
...to the wide selection of tart and frozen yogurts featuring live and active cultures. Except strawberry, chocolate and other popular flavors Yogurtland gives an opportunity to try more exotic choices such as green tea, pistachio, mango and pomegranate. Also variety of fruit, candy, nut and cereal toppings are available. The chain debuted in 2004 and has expanded through franchising. Units are inline or freestanding, with quaint, bright interiors to create a comfortable but exciting atmosphere. A survey of visitors showed that most of them were first time in this store and were satisfied with the result. “I'm glad I was reintroduced to Yogurtland. I'll be returning sooner rather than later.” – saying Julie F., one of the customers.
A positive to expanding to Canada is that Canadian shoppers are similar to American shoppers, ideally making this a good target market for growth (Fiorletta, 2015). In an interview regarding expansion in Canada, CO-CEO Walter Rob said, “Our efforts in Canada are part of the effort to grow.” “We think the opportunity for fresh, healthy foods is larger now that it’s ever been”. “And we intend to grow as fast as we have ever grown — 40 new stores next year, 42-44 for the following year.” “That’s 10% square footage growth on top of 15 million square feet of retail we already have.” “People have said maybe we should stop our growth.” “I said, no, we are not going to do that because our strategy is working.” “There’s no reason to stop.” “There’s every reason to keep going.” (Vieira,
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising, and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a dynamic partner in any co-branded concept. However, TCBY is facing a lot of problems, both internal and external, during the difficult period from the late 1980s to the early 1990s, especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY, with special reference to its franchising system, and identify several concerned issues of TCBY and its franchisees, and how these issues have negatively affected the relationship between them. Furthermore, this report also provides three recommendations in the attempt to diminish these concerned issues and better maintain the relationship between TCBY and its franchisees, and most importantly, help TCBY to increase the company’s performance and achieve their strategic goals in the next few years.
... Additionally, with women representing 70% of yogurt consumers – and mothers being the dominant purchasers of foods for children – mothers will likely want to buy healthy, all-natural yogurt for their children and will want to buy the children’s multi-packs. In conclusion, option three is the most viable strategy for Natureview to pursue. It offers the least risk and the strongest profit contribution, and it allows Natureview to maintain its position in the natural foods channel while expanding its product line. With the organic foods market projected to grow, this strategy positions Natureview to become the national leader of organic dairy products and meet its financial goals.
“Even the lid is good for you.” Yoplait’s “save lids to save lives” is a very good and effective advertisement. It is so much, in fact, that it makes you want to buy the yogurt not only to eat it, but to help out in a good cause. The purpose of this article, which is to inform its readers about their product, was greatly accomplished. It gives the reader compassion for what this company is trying to do. The company of Yoplait holds great credibility because of their background. The message being sent out is very strong. The ad has great effectiveness making this a very successful magazine advertisement.
Ben and Jerry's Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment".(1)
When Ulukaya immigrated to New York in 1994, he found an opportunity to create a successful yogurt empire. This did not stem from the mere 3,000 dollars he had originally started with when he came to learn English and business here in the United States. His yogurt franchise came to be by his ability to employ and utilize various managerial skills of business management; his technical expertise, his analytical skills, and his conceptual skills. These abilities were what he applied to create the yogurt powerhouse we see in Chobani today. When he came to New York, he never thought about making
The European Vice President of United Cereal (UC), Lora Brill, is confronted by a dilemma: to launch a new product called Healthy Berry Crunch as the first ‘Eurobrand’ or not. A wrong decision may destroy her career, especially since Healthy Berry Crunch is not only a new concept of healthy cereal, but also a pioneer of United Cereal’s Eurobrand, which is different from the company’s usual standards. On the other hand, if she makes the right decision, she may be able to grow the company to a whole new level.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
In the light of the recent posture of many individuals on what they eat, we have taken the time to make us what balances your meal. We discovered that beyond the conventional food, you can enjoy your sumptuous ice cream as a unique dessert. This has made us work on our product to match your tastes and preference. Each flavor is an expression of our expertise and precision in ruling the market. We have the end consumer in mind in everything we do. We are proud that state that we have made huge investments to keep you enjoying rave moments with each taste of our Ice Cream. The name that would be etched in gold based on our drive is
Subway has just become the biggest fast food franchise in the United States. They advertise a healthy menu full of all natural ingredients. However a recent experiment by the Journal of Adolescent Health found people consume almost the same amount of calories at Subway as McDonalds (Lesser). Subway is not the only fast food advertising healthy options however. Despite the unhealthiness of fast food, these chains do offer some benefits. Natalie Stein,a writer for the live strong foundation, who focuses on weight loss and sports nutrition points out some crucial benefits of fast food. Stein acknowledges the convince of fast food in her article “What Are the Benefits of Fast Food?” She believes that having fast food restaurants on almost every corner is a good thing. This might be a good thing to some people, but what is too much? The conveyance of fast food chains has driven out grocery stores and ruined a chance at a healthy diet. With obesity growing in the United States maybe it’s time to rethink the actual conveyance of fast
Kwality, the first Indian organization that was established in 1956, and was the first in the area to import apparatus for the large scale manufacturing and offer of frozen yogurt on a business scale. In 1995, in perspective of the development capability of the solidified sugary treats market, Kwality went into a concurrence with Lever, and has
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
Happy, Healthy Lifestyle: By providing a nutritious product, consumers feel confident in making the wholesome choice of purchasing our snack products instead of the traditional processed and high calorie snack options. People who are healthier are proven to be happier, and Garden Fresh Gourmet strives to increase happiness by providing the healthier snacking choice.