Villa Maria Case Study

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ANS.7
When a company plans to enter a new market, they need to choose an appropriate market entry strategies so that their products can be acceptable quickly by the local market. For villa Maria, how to choose the strategy into China market is very important.
Direct exporting
Refers to the direct selling products to customers of the target market. Villa Maria can sell products to Chinese customers through the network or choose traditional direct exporting. In the whole process of selling, Villa Maria has a chance to contact with customers directly, exemption from other business shares with profits and understanding of Chinese customers’ needing easily. It is also advantageous to control the price and brand by Villa Maria.
Export,(n.d.)
Licensing …show more content…

Villa Maria may require the franchisee to do business based on the contract and the franchise also is asked to pay a certain fee to Villa Maria. Villa Maria only needs to provide the experience or technical to support other operators and no risk need to take. Currently, China consumer has not deep known for Villa Maria wines, and we also don not have enough money to do large-scale advertising. Through the franchise mode that can assist the Villa Maria set up a unified form of sales network, and consolidate the local market …show more content…

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