Business of Interest: Carrier Transicold Corporation Essay

Business of Interest: Carrier Transicold Corporation Essay

Length: 1333 words (3.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

I find Carrier Transicold Corporation interesting because they are a global force in transport refrigeration and a competitor of the company I work for. Carrier Transicold offers the industry's most complete range of products for container refrigeration, truck, trailer and rail refrigeration, bus, and recreational vehicle air conditioning (Carrier Corporation, 2012). The equipment the company manufactures provides transport temperature controlled solutions to customers who haul freight. Transport Refrigeration Units (TRUs) are refrigeration systems powered by diesel internal combustion engines designed to refrigerate or heat transported perishable products in various containers, including semi-trailers, truck vans, shipping containers, and rail cars. Fresh flowers, produce, ice cream, and blood plasma are examples of products sensitive to temperature and need continuous temperature monitoring.
Competitive Environment
Carrier Transicold has one major competitor in the marketplace. The competition for market share is Thermo King Corporation. Both Carrier Transicold and Thermo King Corporation are divisions of larger companies, United Technologies and Ingersoll Rand respectively. Thermo King is the premium priced product in the marketplace and has the dominant market share. Customers loyal to Thermo King include Wal-Mart, Target, CR England, and Marten Transportation. These customers purchase trailer products on an annual basis. Loyal Carrier customers include Prime, Grocery Supply, and Kobuke, Lee, Liles, and Moudy (KLLM).
Carrier Transicold has a strategic goal to sell more equipment than the competition by cutting the unit price to obtain customer orders. This strategy has helped the company to increase market share. Thermo...


... middle of paper ...


...arch. (2012). State of the Industry: US Trailers. Retrieved March 2, 2012, from ACT Research: http://www.actresearch.net/reports_3.shtml
California EPA Air Resources Board. (2011, October 20). California Emission Reduction. Retrieved March 4, 2012, from CA.Gov: http://www.arb.ca.gov/msprog/onrdiesel/documents/multirule.pdf
Carrier Corporation. (2012). About Carrier. Retrieved March 4, 2012, from Carrier: http://www.corp.carrier.com/Carrier+Corporate+Sites/Corporate/Side+Bar+Links/ch.Our+Company.printerfriendly
Crossroads Trailer. (2012). Welcome to Crossroads Trailer. Retrieved March 6, 2012, from Crossroads Trailer: http://www.crossroadstrailer.com/default.htm
Nichels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Moving toward Relationship Marketing. In W. G. Nichels, J. M. McHugh, & S. M. McHugh, Understanding Business (p. 363). New York: McGraw-Hill Irwin.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Ryanair : Low Cost Air Carrier Essay

- Ryanair set precedence when it modeled itself after the U.S. low cost air carrier Southwest. Ryanair’s main focus is on serving the large leisure market between Ireland and the UK, however, they experienced rapid growth and expanded to approximately 50 secondary airports over a variety of countries. The airline’s main areas of operations are in Dublin and Stansted, however, their use of secondary airports expands their territory, making them the largest low-cost carrier in Europe. The purpose of this case study is to determine if congestion and capacity are issues at any of Ryanair’s secondary airports....   [tags: Low-cost carrier, Airline, Southwest Airlines]

Better Essays
1090 words (3.1 pages)

How Business Loan Interest Rates Essay

- How to get perfect calculations of Business loan interest rates. Description: If you think it is difficult to calculate Business loan interest rates, then you are wrong as it can now be easily done with the help of a special type of calculator. Business loan interest rates are a great matter of concern for both borrowers and lenders. Though these interest rates can be treated as additional financial burden for borrowers but they are earnings for the lenders. The interest amounts need to be calculated in a proper way for getting absolutely fair deals....   [tags: Debt, Loan, Interest, Personal finance]

Better Essays
2334 words (6.7 pages)

Aztec Air : A International Airport ( Fll ) Based Carrier 's Hub Essay

- Say goodbye to fancy first class airlines that for the past decade have charge outrageous amounts of money, and made it impossible for air travelers to travel. Their stylish amenities sometimes referred to as lifestyle brands, have aimed to attract the business traveler, and other people who value traveling as a symbol of their status. This is why low-cost carriers (LCCs) such as Aztec Air have created and revolutionized the way vacation travelers, and normal citizens travel to popular destinations....   [tags: Airline, Low-cost carrier, Southwest Airlines]

Better Essays
926 words (2.6 pages)

Effects Of Interest Rate On Investment Essay

- PROVISIONAL TITLE An analysis of the effects of interest rate on investment in Zimbabwe (2009-2015). BACKGROUND AND PROBLEM STATEMENT Since the adoption of a multicurrency system in Zimbabwe in 2009, the Central Bank’s power to control or influence interest rates structure disappeared. It is the monetary policy instruments that give the direction of interest rates in an economy. The broad money supply is neither an option because of the simple reason that the Central Bank cannot influence that anymore due to the multicurrency regime that the country embarked on in 2009....   [tags: Investment, Economics, Inflation, Interest]

Better Essays
938 words (2.7 pages)

Low Cost Carrier Characteristics Essay

- The idea to enter the world of the full cost carriers by low prices isn’t a new one. Already in 1977 Laker Airways founded the “Sky Train” between London and New York. Even if this service was never successful, more and more low cost carriers were founded during the progress of deregulation and the development of an own low cost strategy began. When we today have a look at the homepages of low cost carriers we cannot but state that nearly all of them are operating successful despite the issues of September 11th in 2001, SARS in 2002 and the war in Iraq in 2003....   [tags: Business Analysis Management Market]

Free Essays
1874 words (5.4 pages)

Interest Rates On The Economy Essays

- Interest rates and the effects of interest rates on the economy concern not only macroeconomists but consumers, savers, borrowers, and lenders. A country may react and change their interest rates, according to the prosperity of their economy. Interest rates, is the percentage usually on an annual basis that is paid by the borrower to the lender for a loan of money (Merriam-Webster). If banks decided not to use interest rates, it would be impossible for others to be able to take out loans and therefore, there would be far less spending money in the economy....   [tags: Inflation, Money, Interest rate, Debt]

Better Essays
1462 words (4.2 pages)

Growing Interest of Business Ethics Essay

- Introduction: There is an augmented interest in the business ethics for the past ten years. This escalating interest and desire to understand better ethical performance and decision making led to the development of many models research hard work especially about the ethical environment and ethical cultural concepts. Many models concerning these concepts refers that ethical environment in effected by the individual characteristics and appropriate factors like values, codes, rules, organizational form etc....   [tags: performance, decision, environment, theory]

Better Essays
2868 words (8.2 pages)

Why Toolbox Manufacturers Charge High Interest Rates and Mechanics Pay Them

- Why do Toolbox Manufacturers Charge High Interest Rates and Mechanics are willing to pay for them. The high interest rates of toolbox financing provide benefits for the manufacturing company and the mechanics. The company increases their net income and the mechanic receives financing, convenience and the name brand. We have all been there. We walk into the garage of our mechanic’s shop, taking a quick glance; we see the huge elaborate toolboxes that each mechanic owns. Most of them are from Mac, Matco or Snap-On....   [tags: Finance Interest Mechanic Manufacturing]

Free Essays
876 words (2.5 pages)

Interest in Business Management Essay

- MBA Admissions Essays - My Interest in Business Management I am very interested in studying a business management course with the addition of legal and financial studies. From a young age I have always had a keen interest in monetary matters and have also been intrigued by legal systems and how they work. I feel that combining one or both of these interests with business management will give me a sound footing to launch a career from in either legal or financial business sectors. I am confident within myself and find communication with others easy....   [tags: MBA College Admissions Essays]

Free Essays
368 words (1.1 pages)

Essay on Interest Groups

- Interest Groups Interest Group is defined as "an organized body of individuals who try to influence public policy." This system is designed so that interest groups would be an instrument of public influence on politics to create changes, but would not threaten the government much. Whether this is still the case or not is an important question that we must find out. Interest groups play many different roles in the American political system, such as representation, participation, education, and program monitoring....   [tags: Political Special Interest Groups]

Free Essays
1025 words (2.9 pages)