Carrier Transicold has one major competitor in the marketplace. The competition for market share is Thermo King Corporation. Both Carrier Transicold and Thermo King Corporation are divisions of larger companies, United Technologies and Ingersoll Rand respectively. Thermo King is the premium priced product in the marketplace and has the dominant market share. Customers loyal to Thermo King include Wal-Mart, Target, CR England, and Marten Transportation. These customers purchase trailer products on an annual basis. Loyal Carrier customers include Prime, Grocery Supply, and Kobuke, Lee, Liles, and Moudy (KLLM).
Carrier Transicold has a strategic goal to sell more equipment than the competition by cutting the unit price to obtain customer orders. This strategy has helped the company to increase market share. Thermo...
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California EPA Air Resources Board. (2011, October 20). California Emission Reduction. Retrieved March 4, 2012, from CA.Gov: http://www.arb.ca.gov/msprog/onrdiesel/documents/multirule.pdf
Carrier Corporation. (2012). About Carrier. Retrieved March 4, 2012, from Carrier: http://www.corp.carrier.com/Carrier+Corporate+Sites/Corporate/Side+Bar+Links/ch.Our+Company.printerfriendly
Crossroads Trailer. (2012). Welcome to Crossroads Trailer. Retrieved March 6, 2012, from Crossroads Trailer: http://www.crossroadstrailer.com/default.htm
Nichels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Moving toward Relationship Marketing. In W. G. Nichels, J. M. McHugh, & S. M. McHugh, Understanding Business (p. 363). New York: McGraw-Hill Irwin.
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