Earlier business retailers have always categorized themselves in accordance with the function and category. But modern market throws light on some different aspects such as retail marketing itself, customer relationship management, marketing, online marketing, category management and logistics. To bring about a short-term and long-term change a business executive must think of integrating customer experience as a whole. With a proper and a rationale model plan you can augment your business by making several segments of the consumers on the basis of their shopping habits and expenditure limitations. A customer centric model will help you to understand the buyer habits, their behavioral psychology as they have become more choosy and discriminating when it comes to investment.
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...the article I would like to narrate that a change, is not a miracle. It is not something that you are planning now, implement tomorrow and reap the benefits in an overnight. It takes time, hard labor and evidently drains a lot of your patience and resources.
Chapman, a. (n.d.). change management. Retrieved from businessballs.com: http://www.businessballs.com/changemanagement.htm
Kotter's 8-Step Change Model Implementing Change Powerfully and Successfully. (n.d.). Retrieved from mindtools: http://www.mindtools.com/pages/article/newPPM_82.htm
Valerio, R. (2012, March 14). 2012 Business Model Change for Retailers and E-Retailers. Retrieved from biznik: http://biznik.com/articles/2012-business-model-change-for-retailers-and-e-retailers
Weiss, J.W. (2012). Organizational Change. San Diego, CA: Bridgepoint Education, Inc.
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