Benefits Of B2B Marketing

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Recommended: humour in advertising

B2B marketing is the stepchild of the creativity family.

Some people consider the B2B industry boring. Every now and then, you will hear executives complaining how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention.

Well, that’s not entirely true.

Yes, we all have restrictions on how to sell our products. However, B2B marketing is similar to other markets.

Why?

Because we’re all selling to humans.

Learn to focus on the people behind the business. Here are five ways to add creativity to your B2B marketing strategy:

1. Video Marketing
Research shows that “businesses using video grow company revenue 49% faster year-over-year than organizations without video.” That’s why so many companies are taking the leap into video marketing.

Video …show more content…

Customers may even take a second look at your company.

For example, use humor to distinguish yourself from the competition.

In an interview with AdAge, Xerox’s CMO John Kennedy, says, “Xerox has universally been associated with one specific category, which is all about the technology. The business has evolved into one of the largest business-services providers, competing with IBM, Accenture and other business-service outsourcing firms.”

To be different, Xerox initiated their marketing campaign called Work Can Work Better. The 30-second television clip lets humor take front stage.

It shows an executive being flooded with jargon.The campaign gained positive coverage, racking up almost 1.7 million YouTube views.

https://www.youtube.com/watch?v=jWTETDH2Jpc

B2B marketing doesn’t have to be dull. Infuse some humor into your messaging. You want people to laugh.

5. Gamify the Process
In the past few years, gamification has exploded within the marketing industry.

And although most marketers may believe it’s only useful for B2C businesses, there is some room for gamification in the B2B

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