Keeping ourselves in his shoes, we have analyzed various alternatives based on the following data:-
a) Balance Sheet as on 31st December 2005.
b) Statement of earning for year ending 2005.
c) Population and housing statistics of Canadian suburb.
d) Business history and experience of Rocco Rapini.
The criteria of our analysis is that he must change his life style as advised by doctor and
at the same time earn sufficient money for the future financial stability of his family.
Selling the present big size show room and moving to suburb area:
He will have to incur a rental expenditure of $1,200 per month ($14,400 per annum), which is quite comparable to the rentals at GTA ($16,200 per annum as of 2004). In addition, his travel expenses will increase by 5%. Moreover, as per the statistics, there is a meager population growth in the Meaford and Thornbury suburb area as compared to the township of the Greater Toranto Toronto Area (GTA) where it is to the tune of 37%. Since he has recently suffered from heart attack, he will require constant medical supervision which is least likely to be available in the suburbs. His daughter has come to continue her higher studies from Toranto and wishes to stay with...
... middle of paper ...
...ctory services, his clients often recommend his services to their friends. This word of mouth advertising has given him so much of recognition that he has been using this effectively as a marketing tool.
In case the circumstances demand, his wife Conchetta can support him by taking an administrative job somewhere else in nearby vicinity as she has shown her administrative
and selling acumen in past and has taken several courses in interior design and decorating. This will act as a moral morale booster for him.
We have analyzed all the options available. Since his wife Concheta can not operate the present business on her own, we recommend him to sell his present big show room and move to smaller show room. It is the most viable of all the available options. This will also keep him active and will be least stressing which is the need of the hour.
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