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The nature of sponsorship in the sports industry
The nature of sponsorship in the sports industry
The nature of sponsorship in the sports industry
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Soccer is a religion to many in the world. It is interpreted in many different ways, became a lifestyle and family to millions of people. If soccer is a religion, money has become it's undisputed god in the 21st century. Money lives and thrives throughout the sport of soccer in many ways. Whether people like it or not it is on jerseys and stadiums, in the player's mind, and the owners grasp. Some of the biggest clubs in the world are products of brilliant branding of the club's name. This is achieved through lucrative owners and presidents, but when does money become too much of a distraction and a problem for the sport? There is a very fine line between using and abusing money in the sport today. Money has always been a part of soccer's history. Players would move for bigger and better wages all the time throughout history. Especially during the height of soccer in the United States and the NASL. As time progressed more clubs began to buy out players contracts from their teams in a way of transferring big names to the team. Soccernomics, by Simon Kuper and Stefan Szymanski, describes how purchasing players for mass amounts of money became the norm in the soccer world today. Kuper and Szymanksi studied the influence of transfer market changes from 1978 to 1997 finding that, “transfers explained only 16 percent of their total variation in league position. By contrast, their spending on salaries explained a massive 92 percent variation” (48). This is due to the fact that when players are paid higher salaries they settle in with the team better knowing that the team is putting trust in them; instead of constantly buying new players and messing with team chemistry. Teams spend absurd amounts of money on players that statistically wi... ... middle of paper ... ...n fans know it is still about the game, there wouldn't be money to be made. Many may even have faith that even hen owners invest in clubs as a business,they too are still captivated by the pitch week in and week out. Works Cited Desbordes, Michel. "Measuring Fair Play And Planning Long Term." International Journal Of Sports Marketing & Sponsorship 15.2 (2014): 77. SPORTDiscus with Full Text. Web. 17 Feb. 2014. Kuper, Simon, and Stefan Szymanski. "Gentlemen Prefer Blonds." Soccernomics. New York: Nation, 2009. 47-48. Print. Ian, Ladyman. "Big-Spending City In Line With Financial Fair Play." Daily Mail 30 Jan. 2014: 63. Regional Business News. Web. 17 Feb. 2014. Ruiz, Marco. "English." AS.com. AS Sports Club, 8 Oct. 2013. Web. 21 Feb. 2014. Wilson, Jonathan. "The Glory Game." New Statesman 142.5156 (2013): 25-26. Literary Reference Center. Web. 15 Feb. 2014.
Money plays a big role in every aspect of life. It can either make life easier or much harder. Michael Lewis explains how a baseball team is run in his book Moneyball: The Art of Winning an Unfair Game. Lewis relates how money is used by the Oakland A’s in comparison to the other teams that have more money than them. Billy Beane the general manager of the Oakland A’s has to field a good baseball team with a very small salary. The Oakland A’s lack of wealth affects the way that the team can spend their money and have to find ways to still be successful against the teams with higher salaries.
When looking into the history of our culture, there are many subtopics that fall under the word, “history.” Topics such as arts and literature, food, and media fall into place. Among these topics reside sports. Since the beginning of time, sports have persisted as an activity intertwined with the daily life of people. Whether it is a pick-up game of football in the backyard, or catching an evening game at the local stadium, sports have become the national pastime. According to Marcus Jansen of the Sign Post, more specifically, baseball is America’s national pastime, competing with other sports (Jansen 1). Providing the entertainment that Americans pay top dollar for, live the role models, superstars, and celebrities that put on a jersey as their job. As said in an article by Lucas Reilly, Americans spend close to $25.4 billion dollars on professional sports (Reilly 4). The people that many children want to be when they grow up are not the firefighters or astronauts told about in bed time stories. These dream jobs or fantasies have become swinging a bat or tossing a football in front of millions of screaming fans. When asked why so many dream of having such job, the majority will respond with a salary related answer. In today’s day and age, the average athlete is paid more than our own president. The cold hard facts show that in professional sports, the circulation of money is endless. Certain teams in professional baseball and football are worth over millions of dollars. Consequently, the teams who are worth more are able to spend more. The issue that arises with this philosophy is virtually how much more? League managers, team owners and other sports officials have sought out a solution to the surfacing problem. Is it fair to let...
Soccer is still the world?s most beloved sport, and will continue to be the number one sport for generations to come. However, North America is never bound to join this band wagon because we simply find the sport dull. The fake injuries, scoreless games, and long game lengths disappoint the majority of North America, whom would much rather watch other exciting sports. Because of lacking a long-time tradition, excitement during matches, and good opportunities for big time television networks to broadcast the games, the real football fails to succeed as the superior sport in North America. Paying $250 million dollars to David Beckham won?t do any good in promoting soccer across North America. ?Football? will continue to be less than a second thought, so long as we have these other terrific sports at hand.
Soccer (Football) is said to be the world’s most popular sport in the world, USA are one the few countries where soccer isn't the main sport. The beautiful game is a game of passion; fans coming together to form a ‘religion’ but all this fun and excitement come down to money. The football business is one that generates a great deal of revenue from betting to tickets, TV and shirts sponsorship and transfer deals. You can argue it’s the richest sport in the world. Here in America we are late boomers to the soccer craze, which is why our league isn't as strong as other like the Barclays Premier League, LA LIGA, Ligue 1, Bundesliga, Serie A etc. In the year 1996, MLS was founded and the association was not favorably disposed to by the general public. As time went by, more Americans accepted and grew interest in sport. The Major League Soccer and United States Soccer Association (USSA) have since had hard time attracting revenue due to numerous problems.
2. Ellison, Ralph. Battle Royal. The Norton Anthology of American Literature. Ed. Nina Baym. New York, NY: W.W. Norton & Company, 2013. P. 2395-2405. Fairfield Medium.
In Europe, Football has been compared to a ritual- a must do or have an aspect of social life (King, par 1). Soccer in this part of the world is idolized and makes up a big part of income generating fields. According to King (par 5), sports, specifically soccer in Europe forms a landmark that shapes the politics and sociology of a people, which then translates into the development of
...t very seriously and expend most of their free time trying to get better. In the United States, though, this is virtually reversed. This is not to imply that countless players at all strata in the U.S. do not take the sport as earnestly or try as much as their European counterparts. However, soccer is placed neatly on a high shelf next to tennis and golf, written off for the large part as a sport of the affluent and wealthy. Masculinity also plays a role, as many see football to be much manlier, played traditionally by the archetypal jock. Major League Soccer (MLS) achieves only a fraction of the viewership of the National Football League (NFL). Matches are only broadcast on national networks once in a blue moon, if at all. It is plain to see, especially at U of M, how little emphasis is placed on soccer in comparison to football. One need only to follow the money.
Kaplan, Daniel. "The Soccer Theory of Globalization." Aidwatchers.com. Aid Watchers, 15 July 2009. Web. 04 Dec. 2013.
The two revenue sports in college athletics are men's basketball, and football. These teams make millions of dollars, while the individual athlete receives no compensation for their efforts. They are controlled by a governing body (NCAA), which tells them when they work, and when they can't work (Barra). The teams are lead into battle by their coaches, their leaders. These coaches, leaders, partake in an annual payout in upwards of two million dollars, plus endorsement deals. Why then, in a country that...
Jarvie, G. (2012). Sport, Social Division and Social Inequality. Sport Science Review. 20 (1-2), 95–109.
Money made the world change, both in socially and economically. From sports to politics, money has impacted our lives in any way. The question for my research is: how money changes soccer from the 90s to the present? I will divide my essay in three parts: sport, political and social. I think that money helped the sport to grow, but at the same time the corruption grew. I am sure that I can do an in-depth analysis about it. The only thing I see on television is soccer, no matter what country or what team is playing I enjoy it. I am not a person who reads much, but most of the books that I have read are about soccer’s history. My family is passionate to soccer, so I'm used to hear stories of how was the soccer before compared to now. In fact, I think that I have the knowledge to write an essay regarding on the comparison of soccer’s history and how money change the sport.
Football is a very famous and well-known sport all over the world. Fans go crazy about their favorite clubs and teams play as hard as they can to win the championship. What a lot of people do not talk about is the money aspect of football. Every year football clubs spend millions on buying and selling players, which is called transfers. Apart from that, the amounts of money clubs pay their players, as a salary is outrageous depending on the team. In many leagues, there is the firm belief that spending a lot of money on players leads to success. It is easy to pick out the teams that spend most money on their players since their wage bills are much higher than the rest when compared. Looking at the English Premier League, which consists of 20 different teams, one is able to see how much teams spend on their players. This brings up questions such as: how can we measure how worthy a player is and decide how much to pay them? Or, how do teams decide that a player is good enough? Why do players who seem to be just as good as others get paid so much more? These research questions are all very interesting, though what will be focused on is the relation between success and the amount of money spent on players’ salaries.
Eitzen, D. Stanley. (1999). "Sport Is Fair, Sport Is Foul." Fir and Foul: Beyond the Myths and Paradoxes of Sport.
Sports are one of the most profitable industries in the world. Everyone wants to get their hands on a piece of the action. Those individuals and industries that spend hundreds of millions of dollars on these sports teams are hoping to make a profit, but it may be an indirect profit. It could be a profit for the sports club, or it could be a promotion for another organization (i.e. Rupert Murdoch, FOX). The economics involved with sports have drastically changed over the last ten years.
Carr, Craig. Fairness and Performance Enhancement in Sports. Journal of the Philosophy of sport; 2008, Vol. 35 Issue 2, p193-207, 15p. Academic Search Premier. 29 May 2011.