Business Ethics

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Recommended: Business ethics chapter 1

According to Wikipedia, ethics, also known as “moral philosophy”, is a branch of philosophy that addresses questions about morality. Concepts such as good and bad, noble, right and wrong, justice and virtue. To business, ethics is a tool to examine principles and moral or ethical problems that arise in a business environment. Therefore, business ethics can be both a normative and a descriptive discipline. Ethics is a part of the larger social ethics, and also always affect business development. In other words, business ethics is a factor of determining the fundamental purposes of a company. Marketing ethics is a subset of business ethics. Because in marketing, ethics deals with the principles, values and ideas by marketers; it shows how they behave in business cases. Marketing ethics affects other processes of business. Visual communication is part of marketing ethics, it is observed and serves as an instrument of epistemic closure restricting worldviews with stereotypes of gender, social status and race relationships. Pricing is how firms work out price between produce processing and customers, Anti-competitive practices with supply and chains, Content of advertisements, like products regarded as immoral or harmful to public. Children and marketing could be concerned in this case. Children is a weak group and should get more protection in business sales action.

In fall 2008, China’s baby milk crisis was about thousands of Chinese babies have developed kidney stones after drinking milk contaminated with melamine. An industrial chemical has highlighted the need for the country to improve detection standards for chemical contaminants in foods. In this case, the milk’s company failed to study ethics, instead of seeking profit wit...

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...h person has grown up with a particular cultural background and their own understanding of right and wrong. From a businessperson’s point of view, Social factors also play and important part and so does education and up bringing it. To firms, it has significant meaning to promote ethical spirit with business development. Because ethics is a primary element to all business, ethical is an essential part of the foundation in society. A business or society that lakcs ethical principles is bound to fail sooner or later.

References

• www.wikipedia.com ( vocabulary & definition search)

• CCTV4 “Face to Face” TV Program ( Statistics approve)

• Shang Hai University Survey ( Published by China daily )

• Financial Time ( Resources& Example)

• (Published by Zhang Ruimin, CEO of Haier)

• www.baidu.com (Resources&Example)

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