Fellers Bakery Case Study

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Fellers Bakery
Business growth general is assumed to be good; bigger is assumed to be better (Hess, 2011), but if the proper planning is not in place it can lead to a business failure. Beginning a business based on something she loved, and needed in her life Susan Feller made the brave decision to build a successful business by baking and selling gluten-free cakes and desserts. After her retirement she focused on her dream and solving her own issue, finding food safe and healthy to eat for those, like herself, with Celiac disease and gluten allergies, but they also had to be delicious. Feller had some tough decisions to make as a small business owner, would she be able to keep up with the demand, how can she grow her business and what if she decided she had had enough and wanted to close the business? These are all decisions any business owner have to face at one point or another.
Should She Grow? Working off a passion is not always a sure solution to success in business. But Feller had managed to have her …show more content…

Growth can overwhelm a business if it is not handled effectively. There are both internal and external risks to growth. Some internal risks that Fellers will face are management risk, not having enough personnel to handle the new demands, having to train or retrain employees; money concerns, such as not having enough cash flow to grow; and quality and quantity control. Some external risks to consider would be related to competition, staying ahead of the curve, continuously searching and retaining customers and staying abreast to what the customers want. Fellers has made her business successful thus far and needs to continuously keep in mind how she became successful to begin with and capitalize on her strengths. Before she decides to grow, she needs to ask herself, at what pace or rate should she grow (CSU,

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