Business Corporate Social Responsibility

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Corporate Social Responsibility (CSR) can be defined as “not only is doing good the right thing to do, but it also leads to doing better’. Corporate social responsibility is a form of corporate self-regulation whereby the organizations has active compliance to make decisions that are ethical and beyond the interest of the organization. They also have responsibility to contribute to the economical developments and to get the quality of life of its employees, their families as well as the community and the society improved. (Farrell, Hirt and Ferrell 2011) The society is paying more attention to issues like acceptability, the usage and the misuse of power of the organizations. (Lindgreen and Swaen 2010)
CSR have shown to increase the corporate commitment and corporate citizenship in the organization. Corporate citizenship involves action and measurement of the extent to which a firm embraces the corporate social responsibility philosophy and then follows through by implementing corporate citizenship and social responsibility initiatives. (Farrell, Hirt and Ferrell 2011) Improving their morale and levels of productivity also increased employee satisfactions. The sense of satisfaction from their contribution from improving their society and the community are factors the employee satisfaction. This also improves the reputation of the organization. (Turker 2009).
BreadTalk created 'Ping Chuan Xiong' 平川熊 (Peace Panda) to make a difference and to give back to the society during a crisis as part of the Corporate Social Responsibility program. (BreadTalk Group Limited 2012) This would create the sense of satisfaction from the employees as they are deemed as a participant of a worthy cause, providing a need for those in need.
The employee...

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... work together in a group. Masculinity – femininity, the fourth dimension refers to the extent where there is a prominence to the masculine traits as dominant values compared to the feminine cultures. Long term – short-term orientation, the fifth dimension, refers to values interrelated with the future.
Understanding the cultural differences is important to the Business Managers at ‘BreadTalk’ as there are two ways that affect the managers. The way the employees complete the work and their behavior, and by understanding the differences, the managers are able to plan, organize, lead and control as accordingly. (Farrell, Hirt and Ferrell 2011) The managers from BreadTalk are then able to understand and group them accordingly to similar cultures. Hence, they would determine how management can do transfer across cultures among the 13 different countries. For example,

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