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Strategic Planning and Implementation
Value statements to create strategic Guidelines
Each company has innumerable ways of suggesting its value statements like what to live by, leadership principles, core values and much more. All value statements are found in the core positions of the members in the organization. The objective of this paper is to create strategies that are modern, reachable and well organized in functioning.
Merck’s Values
Preserving and improving human lives is the Merck value addition portal. Corporate values are inseparable from the individual performance of the employees at work. Each Merck worker is responsible to follow the business practices, in accordance with the ethical principles of individual behavior. The employees are responsible to their customers, Merck workers and families, the business environment and society at large (Grow, et al., 2007).
Google Core Creative
For Google the value statements are:
• Focus on user and everything else will progress.
• Do one thing, but really well.
• Fast motion is better to slow progress.
• Great is not the best word
Strategies are basically acts done by the company’s management for building revenues, improving productivity and the profit ratios. A strategy formulation requires critical choice selection of the product sale, and methods to be used. After the formulation, specific outlines to implement strategies are undertaken. For example, if the company wants to expand its sales in India, then the management has to build a plan of how to enter the new market, and what resources would be required.
In case of small concerns, the implementation strategy becomes difficult due to the lack of finances. In such cases, the company management h...
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...izational Structure, Demand media, Available at: http://smallbusiness.chron.com/advantages-decentralized-organizational-structure-603.html (Accessed: March 3 2014).
7. Bachmann, R. & Zaheer, A. (2006) Handbook of Trust Research, 1st ed., Cheltenham, UK: Edward Elgar Publishing Ltd.
8. Block, P (1996) Choosing Service Over Self interest‖, 1st edn., San Francisco: Berrett-Koehler Publishers.
9. Boccialetti, G. (1995) Managing yourself when working with bosses and other authority figures, 2nd edn., San Francisco: Jossey-Bass.
10. Caldwell, C. & Karri, R. (2005) Organizational Governance and Ethical Choices: A Covenantal Approach to Building Trust', Journal of Business Ethics, 58(1), pp. 249– 259.
11. Caldwell, C. Hayes, L.A. Karri, R. & Bernal, P. (2008) 'Ethical stewardship: implications for leadership and trust‖', Journal of Business Ethics , 78(), pp. 153–164
23), a strategy is competing differently using a set of actions to perform better over rivals and achieve greater profitability. It is about choosing to be different and making the correct choices to provide direction and guidance to employees and the company on what to do and what not to do.
Trevino, L. K., & Nelson, K. A. (2011). Managing business ethics: Straight talk about how to do it right. New York: John Wiley.
In 2007, famed psychologist Howard Gardner was interviewed by Fryer (2007) to discuss this topic in detail. As is common knowledge, to say that trust between corporations and the public is feigning would be an understatement with unethical behaviors being perceived as the status quo thanks to the calamity of scandal plaguing Corporate America. Howard Gardner feels that with the pressure for employees and management to succeed at all costs in today’s ultra-competitive market-place, it can be easy to lose one’s way if they do not hold what he calls the ethical mind, helping people to make morally sound choices especially in work involving entities, colleagues and society as a whole (Fryer, 2007). This also serves as the author’s definition of ethics: To make morally sound choices regardless of influence of pressures or consequence even at the risk of forced resignation or involuntary termination (Fryer,
Spokane Industries has contracted Franklin Electronics for an 18 month product development contract. Franklin Electronics is new to using project management methodologies and has not been exposed to earned value management methodologies. Even though Franklin and Spokane have worked together in the past, they have mainly used fixed-price contracts with little to no stipulations. For this project, Spokane Industries is requiring Franklin Electronics to use formalized project management methodologies, earned value cost schedules, and schedules for reports and meetings. Since Franklin Electronics had no experience with earned value management, the cost accounting group was trained in the methodology in order to bid for the project.
Trevino, L., & Nelson, K. (2011). Managing business ethics - straight talk about how to
Management is the strategic operation of any organization whether for profit or non-profit. The ideology of an organization is to sufficiently meet the objectives of the company, and if possible, set a remarkable standard in the market place. It is argued that, “the search for new information is a human capability, organization systems, processes, and incentives are encourage-able mechanisms; however, it is the manager and not the organization’s responsibility to be innovative” (Qiang, Maggitti, et al, 2013, pg. 894). The development and expansion of creditable managers points to individuals who are aware of the organization needs in reference to acquisitions, new products, interest to stake holders, and maximizing company profits. To achieve the desired outcome of these objectives, companies employ what is fundamental in catalyzing these goals; the necessity of a business plan. An organization is an entity in and of itself, henceforth, it strives to become reputable, to its employees, desiring credibility among its competitors, and customers. A good beginning for any company is to always have a unified interest in its objectives and customers satisfaction. Augmenting to this argument, is the responsibility of every company to be ethical in its operations, and contribute through social responsibilities to its environment. Henceforth, it is with consideration that the following criteria is implemented for effective management.
Business strategy is the means by which firm’s plans to achieve its goals and objectives. It can also be termed as organization long-term planning. The strategy covers periods between 3-5 years and sometimes longer. Businesses use two major types of strategy, general or generic and competitive strategies. The overall strategy involves strategies of growth, globalization and retrenchment. The competitive advantage includes low pricing, product and customer differentiation. We will look at the business strategy used by Marks and Spenser (Cole, 1997). The company is a British multinational located at Westminster London and specializes in clothes and luxurious food products.
Sims, R. R. (1992). The challenge of ethical behavior in organizations. Journal of Business Ethics, 11(7), 505.
Johnson, C. E. (2012). Organizational Ethics: A Practical Approach. Los Angeles, CA: SAGE Publications, Inc.
Svensson, Goran & Wood, Greg 2007, ‘A Model of Business Ethics’, Journal of Business Ethics, vol. 77, pp. 303-322.
However, RLK’s competitors are downsizing and outsourcing R&D and exploiting on the cost advantages. If RLK decides to invest more money into R&D and should the new product stall on launch, they face the danger of becoming bankrupt.
A company’s values represent the expected behaviours, traits and beliefs of all employees in conducting business for the company in pursuit of the company’s strategic vision and mission (Thompson et al.
Stead, W. E., Worrell, D. L., & Stead, J. G. (1990). An integrative model for understanding and managing ethical behavior in business organizations. Journal of Business Ethics, 9(3), 233-242. Doi: 10.1007/BF00382649
Strategy implementation involves establishing programs and tactics to create a series of new organizational activities, budgets to allocate funds to the new activities, and procedures to handle the day-to-day details (Wheelen, Hunger, Hoffman, & Bamford, 2015). Essentially, after a company determines the direction of their program, it is the how that particular direction will be accomplished. It also answers the question of what resources must be moved or sold to meet the allocated budget. For example, Ford Motor Company set up a program with the sole purpose of discovering alternatives to the foam that was being used in the manufacturing of car seats (Ford Motor Company, n.d.). While this program has a great deal of potential, there are different aspects that would have to be measured and verified before it can be considered a successful course of action by the company.
“Values are the beliefs of an individual, group, or organization, in which they are emotionally invested” (Carpenter, Bauer, & Erdogan, 2015). Many organizations consider corporate values strategically import for building their company’s reputation and keeping the customers’ confidence and allegiance. That, however, is only a tiny portion of the strategic benefits that organizational values can offer. “Further benefits include:guidance for decision-making on all levels, selection criterion for new employees, driver for individual and corporate behavior on all levels supporting the vision, mission, and goals of the company, and effective definition and implementation of core values” (Gupta, 2015). Values within a company need to be more than just a few words that sound nice to ensure overall acceptance within an organization. “Effective core values need to be emotionally appealing and workable” (Gupta,