Business and Employee use of Social Media.

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Funny commercial goes viral on YouTube! Company embarrassed when employee insults customer on Twitter feed. How do you want your company's brand to be thought of on social media? We live in an age where consumers are plugged into social media constantly, and this affects their purchasing decisions, perceptions and habits. Any business that wants to retain its image as modern and capable, as well as listening to its customers has to embrace social media, and its employees are the front-line troops in this task. We will demonstrate how the proper use of social media can enhance the reputation of a business or the lack of savvy can harm it. We will discuss the roles of social media, its importance, and why employees should be brought onboard and taught how to use social media wisely
Media has always been a part of business interactions. Advertising is the eldest and most commonly used form of communications. This predates printing, when a merchant first made his shop noticeable to passers-by. With the invention of printing, and later on television and radio, mass-advertising became the primary method of communicating with one's customers. This communication was entirely one-way, and managed from the top down.
With the coming of the Internet, and in particular, social media, this landscape has changed. Consumers now expect a more responsive interaction with business, and they have a greater voice. It is very easy for a customer to make product reviews on YouTube that will be seen by millions of people, or loudly voice complaints on Facebook or Twitter. A business’s own employees can either help with the company's image, or they can harm it, costing the company business.
Social media is all about relationships. Relationships between c...

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...10 Ways To Get Users On The Social Business Bus. Retrieved from informationweek.com: http://www.informationweek.com/software/enterprise-applications/10-ways-to-get-users-on-the-social-busin/240152871?itc=edit_in_body_cros
Meyer, K. F. (2012, February). 8 Social Media Guidelines for Your Employees. Associations Now.
Moyer, M. (2011, July 28). Using wikis to help transform IBM into a social business. Retrieved from ibm.com: https://www-304.ibm.com/connections/blogs/socialbusiness/entry/using_wikis_to_help_transform_ibm_into_a_social_business24?lang=en_us
Nour, D. (2013, May 6). Bulletproof Your Social Business: Train Employees. Retrieved from informationweek.com: http://www.informationweek.com/social-business/strategy/bulletproof-your-social-business-train-e/240154179
Qualman, E. (2010). Socialnomics: How Social Media Transforms the Way We Live and Do Business. Wiley.

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