Business Analysis: U.S. West Inc

Today, organizations attempt to find how they can most effectively meet the needs of customers, employees, and stockholders. In recent years, researchers have created many organizational theories that can be used by organizations to improve the effectiveness of their performances. The four frames of Bolman and Deal is one of the most productive models for reframing organizations because it helps companies to look out of different windows to change the perception and view the workplace. This paper provides the U.S West case that a leader, Judi Servoss, had to make an important decision that might tremendously affect the company’s image. To help her through this difficulty effectively, we are going to analyze the problem through Bolman and Deal’s four frames: Structural, human resource, political, and symbolic.

Introduction

During the Christmas holiday in 1987, Judi Servoss, who worked as a vice president for Public Relations and Advertising at U.S. West, Inc., had to make a critical decision that could greatly affect the company’s image. The problem was that Servoss received a letter and unedited correspondence that uncovered sexual and racial discrimination of the top management and an employee who worked at Fallon McElligot (FM) from the Minnesota Women’s Consortium. FM was a reputable advertising organization in Minneapolis which had worked for sizable companies like U.S. West, The Wall Street Journal, Porsche U.S.A., Federal Express, Timex, and Lee Jeans (Isabella & Daud, 1993). In addition to reputation in providing creative skills to its clients, the Fallon McElligot agency was known as a place that support a model of equal employement. However, FM’s reputation was tarnished by the event in fall 1987. Th...

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...s the unity of organization and people and also help the organization to accomplish what they desire (Bolman & Deal, 2008, p. 253).

Works Cited

Bolman, L. G., & Deal, T. E. (2008). Reframing organizations: Artistry, choice, and Leadership (4th ed.). San Francisco, CA: Jossey-Bass.

Factors influencing engagement, retention, and advancement for administrators of color. (2009). ASHE Higher Education Report, 35(3), 47-64. Retrieved from EBSCOhost.

Hula, R. C., & Jackson-Elmoore, C. (2001). Nonprofit organizations as political actors: Avenues for minority political incoporation. Policy Studies Review, 18(4), 27. Retrieved from EBSCOhost.

Isabella, L. A., & Daud, T. (1993). U.S. West: The case of the Dinka Letters (A). Darden Business Publishing University of Virginia , 1-11.

Morgan, G. (Eds.). (2006). Images of organization. Thousand Oaks, CA: Sage Publications.