Business Analysis: The Australian Pizza Industry Essay

Business Analysis: The Australian Pizza Industry Essay

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Background of the company
The Australian pizza industry is among the most competitive in the world dominated by the market leader, Domino’s Pizza Enterprises Limited (Ibisworld 2013). Today, the publicly listed company is the principal largest, low cost, pizza chain in Australia operating four hundred and ten retail food outlets, employing over 21,000 employees Australia wide (Ibisworld 2013). The business currently provides customers with pickup and delivery pizza meal options offering customers the traditional methods of ordering such as telephone calls and in store walk-ins as well as a digital ordering service via online mobile applications and a desktop website.

Primarily, it is two principal activities that differentiate Domino’s Pizza from other close competitors in the fast food pizza industry, those being continual digital innovation and constant product differentiation. Specifically, it is the multimedia digital innovation of delivering to the market the first online pizza ordering system along with several social media platforms and the company’s focus on product differentiation by offering healthy menu options coupled with higher quality ingredients that keeps the business ahead of close competitors.

In introducing such innovations over the past two years Domino’s has been able to build a solid foundation for business growth and development. In particular, 2013 saw domino’s pizza experiencing a significant change in business activities with the pizza business growing into “an online digital business that sells pizza where they are the best in their class for digital sales, marketing and execution” (DPE 2013, p.06).


2.0 Compliance
When preparing financial reports, it is important that organisations are ...


... middle of paper ...


... of cash flows. The purpose of each statement is discussed in detail below.
 Consolidated statement of profit or loss and other comprehensive income:- The purpose of this statement is to present total group earnings as a single entity without dividing the earnings attributable to nom-controlling shareholders and owners of the parent company. The revenues, expense and taxation of all companies included in the group are consolidated as a single entity regardless of the parents ownership in the subsidiary companies in order to provide results of the group as a whole. Similarly the entity concept is applied to consolidate all the components of other comprehensive income that are not permitted to be included in the profit or loss section. Consolidated comprehensive income is particularly useful when understanding the changes in the company’s fair value of assets.



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