Introduction to Airtel (Source: Wikipedia for Airtel 2014) 2
Bharti Airtel is an Indian telecommunication company headquartered in New Delhi, India. It operates in over 20 countries including India. Currently, it is the fourth largest mobile operator in the world. It has nearly 287 million customers in 20 countries across Asia and Africa. Its main products are fixed line, mobile telephony, broadband and fixed line internet service, 2G, 3G and 4G service and DTH services.
Detailed info on BT group
BT group has four customer facing lines of business: BT global services, BT whole sale, BT retail and open reach. (Source: BT annual report 2013)3
BT global services- It is currently the leader in providing managed networked IT services. It is working for 7000 large corporate and public sector companies in more than 170 countries including UK. (Source: BT annual report 2013)4
BT retail- It h...
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...mmend BT group should focus more on their promotion of their products. Most of their advertisements are made for the entire public. In advertising they can learn from Airtel. They should identify their target audience and make ads for that particular audience. They should also focus on 3G and 4G services like Airtel because these services are our future. They should also provide 3G data card services like Airtel does.
Recommendations for Airtel
Airtel also has a lot to learn from BT group. BT group’s products are more technologically advanced as compared to Airtel’s products. BT group’s provides high speed broadband with speed up to 76 mbps. Airtel’s broad band’s speed is to the most 8 mbps. Airtel should also expand its business to more and more countries. Airtel should also focus on targeting business enterprises and make products like business broad bands.
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