Table Of Content:
Subject Page Number
Executive Summary
Introduction
The business
Costumer base
Competitors
Technology
Market model
Estimations about demand and costs
Special pricing strategies for imperfect competition
Conclusion
Executive Summary
Introduction
7 eleven Whitsunday’s is a convenient store operates as a franchisee through 7- Eleven Store Pty. Ltd Australia, which will be located around different islands in the region. These stores will be focusing on meeting the needs of convenience-oriented customers, whom are spending their holidays on the islands or it residents through a 24 hours operating system and a product range that will meet their needs. The Whitsundays region contain eight islands that are popular tourism destinations that lacks convenience stores that can be a strong competitor to 7-Eleven in operations hours, pricing strategy and the strength of the brand. The standardized product range can meet the tourism traffic generated by the variety of accommodations spread along the islands. On the other side of the shore on mainland there are two of the biggest player in the retail industry (Coles and Woolworth) with a competitive edge using technology to provide online delivery to every island. However, the four firm concentration ratio was hard to predict due the different factors contributed to the retail industry. With a high level of barriers to entry, the new stores will unlikely have a competition in the meantime. Also, the start up franchises will receive financial and advertising support from the local council of the region and 7 eleven company.
Background about the Business
7-Eleven:
7-Eleven started their business in Australia by 1977, through their franchisee given to the Withers/Barlow family as a privately owned company. Since then the company has reached through it franchisees around Australia, an annual sale estimated by 1.4$ billion becoming the leader in the convenience store industry. In two years in a row 7-Eleven has kept it title “Franchisor of the year” through local voting, proving the satisfaction level of the business structure.
(7elevenfranchise.com.au, 2014)The company has adopted a business model around the world that built a global brand through an excellent business management and developing. (7elevenfranchise.com.au, 2014) The strength of the brand is reassembled among tourists, which can create a recall and memorable experience. A Real Estate expert in 7-Elevn chooses the most profitable locations to their franchisee through professional market research. Meanwhile the company will provide their stores with the designed layout with the cooperation between their marketing and construction teams. However, 7-Eleven is highly known for it performance and imagery thus each franchisee has to follow up to these rules.
Shelly Zumaya (2220 East Hennepin Avenue, Minneapolis, MN 55413) is the president and sole shareholder of Kiwi Corporation (stock basis of $400,000). Incorporated in 2003, Kiwi Corporation’s sole business has consisted of the purchase and resale of used farming equipment. In December 2011, Kiwi transferred its entire inventory (basis of $1.2 million) to Shelly in a transaction described by the parties as a sale. According to Shelly and collaborated by the minutes of the board of directors, the inventory was sold to her for the sum of $2 million, the fair market value of the inventory. The terms of the sale provided that Shelly would pay Kiwi Corporation the $2 million at some future date. This debt obligation was not evidenced by a promissory note, and to date, Shelly has made no payments (principal or interest) on the obligation. The inventory transfer was not reported on Kiwi’s 2011 tax return, either as a sale or a distribution. After the transfer of the inventory to Shelly, Kiwi Corporation had no remaining assets and ceased to conduct any business. Kiwi did not formally liquidate under state law. Upon an audit of Kiwi Corporation’s 2011 tax return, the IRS asserted that the transfer of inventory constituted a liquidation of Kiwi and, as such, that the corporation recognized a gain on the liquidating distribution in the amount of $800,000 [$2 million (fair market value) - $1.2 million (inventory basis)]. Further, because Kiwi Corporation is devoid of assets, the IRS assessed a tax due from Shelly for her gain recognized in the purported liquidating distributi...
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising, and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a dynamic partner in any co-branded concept. However, TCBY is facing a lot of problems, both internal and external, during the difficult period from the late 1980s to the early 1990s, especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY, with special reference to its franchising system, and identify several concerned issues of TCBY and its franchisees, and how these issues have negatively affected the relationship between them. Furthermore, this report also provides three recommendations in the attempt to diminish these concerned issues and better maintain the relationship between TCBY and its franchisees, and most importantly, help TCBY to increase the company’s performance and achieve their strategic goals in the next few years.
The strategy of WFM, co founder Mackey, is to continue offering healthier options for its customers. The movement into Canada and the UK in the last few years, lays the footprint for additional global expansion. Mackey intends to increase WFM to 1000 stores. The question is whether it will happen through acquisitions or new store locations. The answer based on their history is a combination of both. The store in Canada opened in 2002. Since brand recognition is not as strong, the store struggled somewhat in the beginning; however, the expectation is that it will grow to one billion in the next ten years (Patton, 2013). The stores in UK, which are in the greater London area, have received mixed receptions, and some stores are selling well while other locations are not. However, Mackey is not deterred and believes that longevity will produce the desired results.
Availability of online ordering facility presents the franchise with a competitive edge over its rivals.
Tesco is one of the biggest grocery retailors in the world, it is one of the top five stores, it was founded in early nineties in UK, and now it is well known company around the global and very famous because of their successful strategies in marketing and how they manage any problem that they are facing. However, in recent day Tesco are facing some problems that may threat their career life, and make them loose their market position. This report will cover these problems, how the competitors are doing to take Tesco’s place, and what Tesco are doing to overcome these problems.
Ray Kroc was a shrewd entrepreneur who was all business. When buying out the McDonald’s brothers from their partnership the brothers had refused to sell Kroc their first store “The Big M”, Kroc then opened up a McDonald’s right across the street and drove them out of business. Not only do franchisees operate under the McDonald’s name but they also own the land they operate on which puts McDonald’s into the real estate business as well as the fast food business. This quote from Kroc puts into perspective how shrewd of a businessman he truly was, “If any of my competitors were drowning, I’d stick a hose in their mouth and turn on the water,” he said. “It is ridiculous to call this an industry. This is not. Th...
Whether it is marketing within franchised restaurants or major retail banks, marketing plays a large role in providing assistance for companies to reach goals such as high profit. Subway sandwiches, a world-wide franchised restaurant, uses marketing and marketing tools not only for increased sales but to create an image in the consumers mind. This essay will define and discuss positioning, as well as a case study on how the Subway franchise has positioned their product. As one cannot climb a mountain from the top, market segmentation and market targeting will be looked at in order for better understanding on positioning.
Understanding the basic agreements and variable in the franchising process of a McDonald’s restaurant helps to shed light onto how the company has become such a global power in the food ser...
For example, in cities like Los Angeles, Houston, New York, Chicago and San Francisco I would make all stores bigger and widen the selection. Most people like myself go to 7-Eleven if they are either on the road or just need something quick. If I was a key exec, I would want us to be more than that. I would try to tap into the demographic that goes to Walgreens and Rite Aid and become even more of a convenience store. I would introduce new products that become synonymous with our brand in the mold of the 7-Eleven
The food and staples retailing is an increasingly competitive industry. The market giants (competitors) are Coles (owned by Wesfarmers) which has 741 stores across Australia and plans to add 70 m...
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
A good location can have a significant impact in attracting potential customers, thus improving sales. Especially in the case of a supermarket, location is more important than other business sector. Customers never drive long distances to only buy daily necessities. Moreover, favorable location gives efficiency to company’s logistics because unnecessary moving cost can be cut down. So, we can say that it is important factor for the successful operation of the supermarket.
7-Eleven has emerged as a clear market leader in terms of competition with similar convenience stores because of its highly customer focused orientation and implementation of various information systems adding to its differentiation strategy. Rivalry is further reduced because of the switching costs buyers' face with the presence of customized goods. The organization does not possess high fixed costs and this discourages competitors from manufacturing with price cuts. However, there are still a few competitor that gives an impact to the market. Such as the strong convenience store in US, Wall Mart. In Malaysia, the regular competitor is KkMart Store. In fact, nowadays there are many independent retailer who are trying to compete in the market of convenience store.
The first step in any business is to think of or create a business idea. Without an idea, one cannot launch their business off the ground. A right direction is needed to create a business with a unique idea. However, other options include franchising or buying an existing business (1). Franchising allows an individual to run stores such as Burger King or McDonalds under the corporate name. It involves taking training classes and a heap of money in order to start a franchise. A Franchisee will have to buy products and services from the corporate entity they are franchising from, which is often required. Buying a franchise is like taking a piece of the pie from the company that is franchising and sharing that pie with everybody else. In addition having a franchise allows one to communicate and in essence become a big part of an added business opportunity (4). Franchising is far from easy to start and maintain for that matter. Starting a franchise involves a l...
Metro Holdings Ltd is a multi-national company that operates two major business segments, namely Property Development and Investment, and Retail. This report explores the retail arm of Metro, which manages three department stores and four specialty “accessorize” stores in Singapore, and another five department stores in Jakarta and Bandung, Indonesia.