BHP is known as Broken Hill Proprietary Company and was established in 1885 and its works in three major sectors which are: mineral, petroleum and steel along with that it also works in some other field like transport and logistics, corporate services, strategy and legal .Mainly they were involved in discovery, development, production and marketing of iron ore, copper, oil and gas. Its main headquarter was in Melbourne and gave employment to 30000 individual.
Billiton was formed in 1860 in Netherlands and it is named after the name of tin-rich Island in Indonesia, where they first started mining. In 1997, they join the FTSE 100 index(London stock exchange ) .Before merging this company leads in mining and metal also in manganese, steaming coal, nickel and titanium minerals. Some of the major market conditions before the merging were:
-Global capital markets were increasingly selective, as national and trading exchange limitations become less relevant, shareholders demand enhanced returns
- Clients consolidating and have become much more efficient themselves
- Workforce learn that gradually more a "suite" of skills is essential for promotion and job security
- Doubtful economic situation with most of the major economies of the world
- Facing a period of slow, or no, growth
BHP and Billiton merge together in 2001 and form dual listed company .The merger was beneficial for both and increase the value of company from a market capitalization of $28b in 2001 to one of $42b in 2003.
With this new form company BHP Billiton could now offer integrated, global, industrial minerals solutions to customers as it could now operate two major centres as well as provide an extensive array of services. BHP Billiton would become ...
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... INC. With market capital 12.82b and second is VALE with market capital 64.75b ( http://finance.yahoo.com/q/co?s=BHP+Competitors).
Rivals with the same product market approach: Arcelor Mittal capital value 24.97B and POSCO with value 20.70 B
Through PESTEL analysis, industry environmental analysis and a strategic grouping map analysis, the BHP BILLITON can be evaluated. The PESTEL analysis showed various trends that may have an effect on the industry while the industry environmental analysis showed that the competitive rivalry in the industry is quite low. The strategic grouping map illustrated that the company enjoys its high position from all, there are rivals in same trait but they are far behind from the company. They are not only making profit but also helping small business to grow, enhancing education opportunities, empowering community centre.
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