Reviewing the company’s distribution and channel strategies may help determine the appropriateness of the strategies in the current market and if the company needs to make adjustments to their strategies. Also determining Keurig Inc.’s pricing strategies for consumer sales and aids the business in determining if their pricing strategy is appropriate for the current market. Lastly, identifying promotions for consumer sales helps Lazaris and the other leaders of Keurig Inc. determine if they must change their promotions to obtain the maximum profit from at-home-market sales.
Keurig Inc. founded in 1992, manufactures and designs single-cup brewing systems for use in commercial offices, food service, medical offices, and home environments (Keurig Inc., 2014). In June of 2006, Keurig Inc. began operating as a subsidiary of Green Mountain Coffee Roasters Inc. (Keurig Inc., 2014). The company also produces gourmet coffee, hot cocoa, ice beverages, and tea in different K-Cup portion brand packs. The company uses a network of national and local retailers as well as grocery stores ...
... middle of paper ...
...opriateness in the current market and if they need to make adjustments to their strategies. Also determining Keurig Inc.’s pricing strategies for consumer sales and aids the company in determining if their pricing strategy is appropriate for the current market. Lastly, identifying promotions for consumer sales helps Lazaris and the other leaders of Keurig Inc. determine if they must change their promotions to obtain the maximum profit from at-home-market sales.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Company.
Hooley, G., Piercy, N. F., & Nicoulau, B. (2008). Marketing strategy and competitive positioning (4th ed.). Upper Saddle River, NJ: Pearson.
Joseph, C. (2014). Consumer sales promotion techniques. Retrieved from http://smallbusiness.chron.com/consumer-sales-promotion-techniques-1035.html
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Introduction:- Keurig Inc has been founded on an amazing idea that coffee making systems that uses individual portion packs of freshly roasted and ground coffee with unique coffee maker designed to brew perfect cup of coffee at a time. At that time there are already established gourmet coffee houses like Starbucks, which is making coffee consumers to spend more money with an average of $ 1.50 or more for a cup of gourmet coffee. This change is consumer behavior created opportunity to Keurig to offer gourmet coffees by a single-cup in offices in 1998.... [tags: Coffee, Coffee preparation, Coffeemaker]
704 words (2 pages)
- The Dunkin brand has two major companies Baskin Robins and Dunkin Donuts. For this business analysis I will be focusing in on Dunkin Donuts of the Dunkin Brand. Dunkin Donuts is one of the leading companies in the coffee industry that is growing rapidly each day. Though the coffee is rapidly increasing, can Dunkin Donuts keep up and compete with top rivals. History In 1950, William Rosenberg founded Dunkin ' Donuts. By 1954, Mr. Rosenberg had opened a total of five Dunkin ' Donuts shops, and had been featured as a young entrepreneur in national publications such as The Saturday Evening Post and Coronet magazine.... [tags: Dunkin' Donuts, Starbucks, Franchising]
1660 words (4.7 pages)
- ... This method has become quite popular with consumers in the past few years has allowed TJX companies to become major competitors with Kohl’s. A third major competitor to Kohl’s is Target. Target Corporation is the 2nd largest retail chain behind Wal-Mart. Their success is built around their ability to sell cheap, yet high-quality products. Target serves consumers with a grocery department, but this department typically accounts for a limited amount of inventory when compared to the inventory as a whole.... [tags: business analysis]
1832 words (5.2 pages)
- Though the course of research I will be discuss the best case options for Ford Motor Company. The best back up plan for flexibility and decision making. How an effective action plan can be created. Also, identify three steps to make a workable plan and why they are important. Finally, discuss the best option for the Company and reasoning for choosing it. Case Options Ford Motor Company has been one of the most prominent automobile produces for the last 100 years. In recent years Ford Motor Company has been losing money.... [tags: Business Analysis]
1245 words (3.6 pages)
- The Keurig Green Mountain Coffee Company is a leader in specialty coffee, coffee maker, teas and other beverages. They have provided the means for brewing a single cup of coffee from the comfort of your home or workplace. The Keurig green Mountain Coffee Company focuses on the consumer and improving their coffee experience. As a company, they are emphasizing the importance of social responsibility. They claim that 85% of the waste from coffee is diverted from landfills and that their company has provided 57k total hours of volunteering.... [tags: Coffee, Brazil, French Guiana, K-Cup]
711 words (2 pages)
- Table of Contents Executive summary 2 The company 2 Company description 2 Vision statement 3 Mission statement 3 Objective 3 Company background 4 Product/ service and industry 4 Product/ service description 4 Industry description 5 The market 5 Market and target customer 5 Competition and competitive advantage 6 Marketing strategy 6 Overall strategy 7 Sales plan 7 Competitive plan 7 Research and development or growth plan 8 The organization 8 Legal and organizational structures 8 Key personnel 8 Related service providers 8 Location 9 The financials 9 Critical risks 9 Income statement 9 Cash flow projection 10 Balance sheet 10 Start- up costs 10 Assumptions 11 Schedule 11 Conclusion 11 Refere... [tags: Business Plan for Cosmetics Company]
3000 words (8.6 pages)
- Case 2 focuses on the Bayerische Motoren Werke (BMW) Company. My analysis will define each of the company's strengths, weaknesses, opportunities, and threats as brought about within the case as well as through additional research. The history of the Bavarian Motor Works is a history of innovation, dedication and determination. These achievements are reflected in the BMW emblem, symbolizing a rotating airplane propeller from BMW's early years as an aircraft engine manufacturer. Today, the emblem signifies a global company that annually produces hundreds of thousands of engines, motorcycles, and cars.... [tags: Business Analysis Cars ]
1221 words (3.5 pages)
- LT Business Technology Company Team Analysis The team of four individuals involved in starting a consulting firm will build on the strengths of each individual. The following sections will analyze the strengths of team as well as each individual and the roles and responsibilities of each member. In addition a summary of the consulting firm will be discussed as well as five core courses that will be used to ensure the team's success. To begin analyzing the team, the strengths will first be examined.... [tags: Business Analysis Strategy]
1418 words (4.1 pages)
- The Expansion of Nakamura Lacquer Company Business Company has no business outside of the Japan and to be a global brand, so it’s require to expanding Nakamura Lacquer Company business outside Japan. U.S. could be big market for Nakmura “Chrysanthemum”product. Accepting offer from Semmelback, Semmelbach and Whittacker, Chicago Company achieve its goal to make more profit and to be a brand value outside of Japan.... [tags: Business Management Analysis Strategy]
907 words (2.6 pages)
- Zoë’s Kitchen is a successful restaurant in a new segment of a matured restaurant market. This company creates an at home atmosphere for the consumer to give the perception of an at home meal. There are a lot of competitors within the market and for just this company alone. Though, Zoë’s is differentiated enough as a whole to not actually have a true competition. There are upcoming threats in the fast-casual market from fast-food chains entering the market through mergers and adding healthier foods to the menus.... [tags: Business Analysis]
1994 words (5.7 pages)
- Challenges of Electronic Health Records
- An Analysis of Contrasting Elements in Yukio Mishima’s The Sailor Who Fell From Grace with the Sea
- Youth Hockey Growth in the United States
- Economy: Fundamental of Macroeconomics
- Pearl Harbor: A Day That Will Live in Question
- Theravada Buddhism Versus Engaged Buddhism and Their Beliefs on Homosexuality