Opportunities In The SWOT Analysis Of Burberry's Fashion Industry

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History
A native of Surrey, England, Burberry was born on August 27, 1835 at age 21, he established his own clothing line, T. Burberry & Sons at Winchester street in Basingstoke. He produced durable, breathable garments guaranteeing freedom of movement and impermeability by wind and rain. The founder of Britain’s widest selling brand of luxury clothing, accomplished his design goal of making comfortable, functional outerwear. He is the inventor of gabardine, a tightly woven fabric that outfitted polar explorers in the early 20th century and in more casual outerwear for later generations. The design remains popular for outdoor wear and as standard issues military equipment. Now a standard of British style since the early 20th century, it established …show more content…

Changing Lifestyle: the changing taste & preferences, education & changing lifestyle of developing economies has resulted into steep demand of premium goods & services.
2. Developing emerging markets: new potential markets like Thailand, Turkey, Mongolia, Egypt and many other potential countries will be the way to succeed in the future because developed economies are already having high competition. EMEIA (Europe, Middle East, India and Africa) & Asia Pacific has a growth rate is 17-18% (2014) only. Penetrating in these markets can increase their revenue.
3. Expansion in product line: diversifying its product line will open a new set of opportunities while at the same time it can differentiate itself from the competitors.
4. Increasing demand of premium products: considering the Indian market there is a growth rate of 33% in demand of premium products this tells us the future opportunity & expanding market size of these high range products in the developing nations.
Threats in the SWOT analysis of Burberry
1. Competition from the other players: Intense competition from other players like Gucci, Louis Vuitton & Prada having presence worldwide possess serious threat to the existence of

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