Business Analysis: Abercrombie and Fitch Essay

Business Analysis: Abercrombie and Fitch Essay

Length: 1539 words (4.4 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Being an upscale industry, Abercrombie and Fitch would appear to be a successful corporation. Although the company was once successful for a number of years, it’s apparent that there has been a significant decline in its overall appeal and how much revenue the company acquires each year. With just over 1,000 retail stores in the U.S., Canada, and Europe, Abercrombie and Fitch has thrived to be one of the most avid corporate extensions.
While the company may be seeing the start to its decline, past years are proof that Abercrombie and Fitch have made a good name for themselves. How does the industry operate one might ask? There are many sides to the coin when it comes to determining how this company functions, but let’s start with its employees. Rumor has it that many of the company employees are hired strictly for their looks. To please consumers of its products, Abercrombie and Fitch seems to adorn itself with innovative styles and sex appeal. With young adult models and sensual perfumes, Abercrombie and Fitch pulls in its consumers by the dozen.
Abercrombie and Fitch has definitely seen better days. In a recent poll, A&F was considered “the worst recession brand” by Time Magazine. During this economic downfall, the A&F industry refused to lower their prices, resulting in a 30% loss of sales. Although the company still remains up and running, they have definitely been affected by the economic recession.
The Abercrombie and Fitch industry mainly has mall-based stores, but in addition, consumers can buy their products online or through catalog orders. Although there is an obvious decline in sales, and the U.S. is currently undergoing a drastic recession, Abercrombie and Fitch has began expanding their retail stores in other ...

... middle of paper ...

...Company Financial Statements (ANF): Annual Income Statement - MSN Money ." Money: Personal finance & investing news & advice - MSN Money. N.p., n.d. Web. 2 May 2011.
"American Eagle Outfitters Incorporated - Company Financial Statements (AEO): Annual Balance Sheet - MSN Money ." Money: Personal finance & investing news & advice - MSN Money. N.p., n.d. Web. 2 May 2011. "ABERCROMBIE & FITCH CO-CL A (ANF:US): Financial Statements - BusinessWeek." Investing & Stock Research by Company and Industry - BusinessWeek. N.p., n.d. Web. 2 May 2011. .

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about The Underdressed Brand: Abercrombie and Fitch

- “I don’t want large people shopping in my store. I want thin and beautiful people.” (Posnanski) In May of 2013, the issue of the underrepresentation of alternative body types—unusually large or unusually small, big-chested or big-waisted, too tall or too short, and so on—came to a head when Mike Jeffries, the CEO of Abercrombie and Fitch, had an exclusive interview with Benoit Denizet Lewis of Salon Magazine. In it, he answered the question of why he does not carry any women’s sizes above size ten in his store: he does not want any “fat, uncool” people seen wearing his brand....   [tags: mike jeffries, abercrombie, salon magazine]

Powerful Essays
1350 words (3.9 pages)

Abercrombie and Fitch Marketing Strategy Essay

- ... Selective demand stimulation involves promotion of brand awareness and preference, with a view to gaining market share from competing brands. The choice of strategy and sometimes a hybrid one may be appropriate) should be derived from, careful analysis of market structure and trends as well as evaluation of competitive strategies Market Conditions: United Arab Emirates is considered an attractive market for luxury brands; about 50 premium and luxury brands, including Zara, Tommy Hilfiger, Guess, Benetton, Levi’s etc, have opened stores in United Arab Emirates in recent years....   [tags: retailer, merket, sales, buy, analysis]

Powerful Essays
2776 words (7.9 pages)

Entry Of Abercrombie And Fitch In France Essay

- INTRODUCTION Michael S. Jeffries, Abercrombie’s CEO, told stock analysts in May that the four-story New York store, which opened in November, has drawn “a very large percentage of international customers, a very large percentage European,” adding, “We are thrilled with what we are learning about running high-volume stores. It gives us huge confidence for the international potential of this brand.” (Abercrombie & Fitch, 2007) Then, Abercrombie & Fitch decided to expand its brand throughout the european market....   [tags: Abercrombie France Market International]

Free Essays
2347 words (6.7 pages)

Essay about The American brand Abercrombie and Fitch SWOT Analysis

- Sommaire Company’s Overview 2 The Brands: 3 Abercrombie kids 3 Hollister 3 Gilly Hicks 3 The Product 4 Pricing Position 4 Competition 4 Porters Analysis of the competition: 6 Advertising Policy (Promotion) 7 The in store experience (Place): 7 SWOT 8 Weakness 8 Strengths: 9 Opportunity 10 Threads 10 The conditions for the Company’s exportations: 11 PEST: 12 POLITICAL: 12 ECONOMICAL 12 SOCIAL: 12 TECHNOLOGICAL 13 Economy of Brazil 13 Introduction to Brazil and it’s market 14 Appendix: 15   Company’s Overview The American brand Abercrombie and Fitch (ANF) is a retailer selling fashionable and luxurious sportswear clothing, and accessories....   [tags: sportswear, sale, advertising]

Powerful Essays
2720 words (7.8 pages)

Abercrombie & Fitch's Challenges Essay

- As the borders that once divided global citizens continually fade it is critical for corporate leaders acknowledge the importance of diversity management. Gone are the days of corporate leaders talking about diversity put placing little action behind it. Parks (2008) explained that diversity management has become more than tracking the number of minorities reflected in your workforce and evolved into a creating an inclusive work environment which embraces the varying perspectives utilizing in benefit of organizational goals (p 1)....   [tags: Diversity Management, CEO]

Powerful Essays
2443 words (7 pages)

Essay on Abercrombie and Fitch

- Abercrombie and Fitch Abercrombie and Fitch was initially started in 1892 by David T. Abercrombie. An outdoorsman himself, Abercrombie wanted to create a clothing line that was suitable for outdoor activities such as hiking, camping and hunting. Ezra Fitch, a lover of the Abercrombie clothing line, decided to become a partner in the company, this making what we know today as Abercrombie & Fitch. This partnership began in 1900 and subsequently ended in 1907 when David Abercrombie resigned from the company due to personal differences....   [tags: Papers]

Free Essays
587 words (1.7 pages)

Essay on American Eagle Outfitters Analysis

- American Eagle Outfitters SWOT Analysis The Silverman family first founded American Eagle Outfitters in 1977. They operated specialty clothing stores under the name Retail Ventures. In 1980 the Silverman’s encountered financial troubles when the Schottenstein family bought out 50% of the Retail Ventures. In 1991 the Schottenstein family bought the rest of Retail Ventures and opened 153 American Eagle Outfitters. By late 2000 the company had introduced 46 new stores in Canada. American Eagle had approximately $2 million in annual sales in 2003 and now operates over 800 stores in the United States and Canada (   [tags: American Eagle Business Essays]

Powerful Essays
1692 words (4.8 pages)

Essay on Judging Abercombie & Fitch for Their Hiring Practices

- ... First of all, Abercombie & Fitch has been in bussiness since June 4, 1892. Back then there more caucasian people than any other race in the US. Since they started started they've always hired that same type of people so why be suing now. Now, in the us there is an incredicle amount of people that have migrated from other parts of the world to have a better life. This is not the company's fault. They've had these rules that they have been following since the first day so there's no discrimination....   [tags: sruvival rules, not enough minorities]

Powerful Essays
650 words (1.9 pages)

Use of Sexuality in Abercrombie and Fitch Advertising Essay

- The Naked Truth of Abercrombie & Fitch To what extent is it acceptable, in an age of shifting morals and the increasing acceptance of sex and violence in entertainment, to use sex to sell to consumers. Does this definition of acceptable shift when the consumers are underage children and teenagers. We all know that "sex sells", but deciding where to draw the line is becoming increasingly difficult as what is acceptable is redefined with each new generation. When does a company's tactics move from representing progressiveness to having crossed the line....   [tags: Business Marketing]

Free Essays
705 words (2 pages)

Abercrombie & Fitch Essay

- Abercrombie & Fitch In America today, there are many different clothing stores. There are stores setting images for all ages, and styles. The majority of the upper-class stores are setting the American image for the young adult population. Many of the advertisements for these stores are somewhat similar. I have spent the last year and a half working in a clothing store called, “Abercrombie and Fitch”. Seeing this store change and grow with its image of vintage American clothing, I have found many rhetorical issues....   [tags: History Background Essays]

Powerful Essays
969 words (2.8 pages)