Building The Leading Sensor Business Essay

Building The Leading Sensor Business Essay

Length: 1149 words (3.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Strategy Statement
To build the leading sensor business, focused on improving efficiency and effectiveness of the Digby with competitive advantages in terms of sustainable development, product diversification and the strength of business value.
Business Strategies
Porter (1997) suggests in order to gain competitive advantages in the changing business environment, it is essential to design a generic strategy for the business: product differentiation or cost leadership. The competitive strategy is determined at round 2, when recognised our rivals held whole product profile which was the product differentiation strategy. To differentiate our strategy from rivals for competitive advantages, Digby designed to imply the cost leadership strategy. By analysing segments with customer buying criteria, we discovered that Traditional and Low End, which are sensitive to price changes, are our domain markets. For resources utilisation, Digby decided to gradually transfer its High End and Size product to Traditional and Low End respectively to broaden our product profile for the targeted market.
As Digby has 8-year lifespan, managers also need to construct both a short-term plan and a long-term plan for stainable growth. Rosenzweig (2013) states four fields of managerial decision making. As it is naturally a zero-sum game, participants in the game are highly correlated. Increasing advantages of our business will lessen the threats from our competitors (Moulin and Vial, 1978). Hence, Digby should emphasis on the third field to create competitive advantages through planning operational and non-operational strategy with rivals’ movements over business lifespan. And combined with the fourth field for core competenci...


... middle of paper ...


... competitor-Baldwin by having Daze and Dixie in its Traditional segment, which drives its segment market share to double Baldwin’s. The boost in sales and market share prove the correct implication of the theory.


Graph 4: Business Units of Sales and Capacity in Traditional at round 5 (Digby 2020)

Graph 5: Business Market Share in Traditional at round 5 (Digby 2020)
Along with the success, limitations occurred with this strategy. Primarily, it is difficult for Digby to grow from horizon 1 to horizon 3 within its restricted lifespan. Emphasising only on short-term and middle-term, the implementation of the model may be limited. Moreover, having too much capacity while with low utilisation may contribute to high depreciation cost, a waste on non-value added activities. Digby faces the highest depreciation cost diminished its profit for all rounds.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

IBM's Programmer Friendly Software, Mote Runner Essay

- To make wireless sensor networks easier to program and exploit, IBM has created a new software development kit — called Mote Runner — which provides an open and programmer-friendly platform to connect sensor and actuator motes within a wireless sensor network (WSN). Motes — also known as wireless sensor nodes — gather sensory information, such as temperature, movement, or light, and communicate that data across a network of wireless sensors. Separately, IBM also announced today that MEMSIC Inc, a leading micro electromechanical systems and sensor solution provider, will offer Mote Runner on IRIS, one of its most popular sensors....   [tags: wireless, sensor, remotely]

Better Essays
777 words (2.2 pages)

Wireless Sensor Network Essays

- INDEX 1. INTRODUCTION 1 1.1 Wireless sensors Deployment 2 1.2 Wireless Sensor and Actor Networks 3 1.3 The Physical Architecture of WSANs 3 1.4 Difference between WSNS and WS 4 1.5 Requirement of WSNs 5 2. Wireless Ad-Hoc Network 5 3. Current Issues and solution 6 3.1 Key management issue for future 9 4....   [tags: Wireless Sensor Network]

Better Essays
3051 words (8.7 pages)

Wireless Sensor Network (WSN) Essay

- ... This results in dire need for a secure, intelligent, efficient and reliable system which can be used for searching the unoccupied parking facility, guidance towards the parking facility, an option to reserve a parking lot, along with the proper management of the parking facility. There has been a significant development in the way the information is stored and processed online. The integration of Wireless Sensor Networks and the Internet has been growing in importance as WSNs have been employed in a great variety of applications which need a common means to share data over the Internet....   [tags: communication, sensors, low cost]

Better Essays
565 words (1.6 pages)

Working On Building A Mlm Business Essay

- If you are like most people who are working on building a MLM business, you have read books on goal setting, written down your goals and listened to company training calls on how to set goals. However, you have most likely become frustrated because you have failed to achieve one or more of your goals for your business. Why has this happened. You have phrased your goals in positive I am statements, made your goals specific and to the point, given each goal a deadline, written them down on cards and carried them around with you and read them out loud at least once a day....   [tags: Management, Goal, Multi-level marketing, Business]

Better Essays
775 words (2.2 pages)

Corporate Lending And Business Banking Essay

- My one month working with the Retail Lending and Business Banking departments gave me a substantial background in the principles of lending, from which I built an even greater understanding through two weeks in the Credit Administration department. I spent two weeks working with John Hunter’s group of credit analysts during which I learned a great deal about commercial loans. This time gave me a more in-depth understanding of many of the terms and principles which I had heard while in the Loan Operations department but had not been able to fully grasp....   [tags: Debt, Loan, Interest, Predatory lending]

Better Essays
705 words (2 pages)

Tips For Building Your Business Network Essay

- 8th Feb 7 tips for building your business network - by Rick Spence Rick Spence, along with the help of Barbara Katz, an interpersonal communications professional gave some tips about how to become an effective relation builder and to overcome nervousness about networking. I believe that networking does not confine to a single room where you meet your field professionals, have some business talk over dinner and exchange your cards. You can talk to people whom we just met while traveling, in parties, in conferences, etc....   [tags: Entrepreneurship, Business, Management]

Better Essays
2260 words (6.5 pages)

Case Study : Fletcher Building Company Essay

- Fletcher Building Company Fletchers started their business in the construction sector in 1909. Timber weatherboard house in Dunedin, New Zealand was their first project and they built it. They remain the leading construction company in New Zealand until 2001. In late 2001, they change their name The Fletcher Building Company on the stock exchange of New Zealand. Their main office is in Penrose, Auckland. They have near 20,000 employees working for them. They are dealing with mainly six different sections of construction work, heavy and light both building products, panels, and laminates distribution in New Zealand; they also distribute construction products in Australia and constructing the...   [tags: Construction, Building, Fire protection]

Better Essays
1680 words (4.8 pages)

Leading The Revolution by Gary Hamel Essay

- Leading The Revolution by Gary Hamel Leading the Revolution was written by Gary Hamel and published in September of 2000. Hamel writes a how to book on creating the new dynamic organization. His main theme is that old business strategies are not going to survive in what he calls the age of Revolution. In his premise to the book, he states that he will show the reader how to become a revolutionary in the business world. He completes his stated task by explaining the difference between contemporary strategy and revolutionary strategy, by explaining how a reader can begin to think revolutionary, and finally by explaining how a person can act revolutionary in their own company....   [tags: Leading The Revolution by Gary Hamel]

Free Essays
806 words (2.3 pages)

An Analysis of The Building Essay

- An Analysis of The Building Larkin put "The Building" in the middle of his collection for a reason, it is a pillar that supports the rest of the collection with its long lines and many verses, and because of this, is maybe a bit more clearer than some of his other poems in the ideas and views that are expressed through it. Of course, being a Larkin a poem, there is the obligatory underlayer which so many people miss, but in "The Building" it is easier to discern and comprehend. The title of the poem, "The Building" already hints at the main theme of the poem....   [tags: The Building]

Better Essays
1040 words (3 pages)

Leading Quietly Essay

- Leading Quietly Leading quietly is the ability to influence individuals or groups toward the achievement of goals. Quiet Leadership, as a process, shapes the goals of a group or organization, motivates behavior toward the achievement of those goals, and helps define group or organizational culture behind the scenes. It is primarily a process of influence. Quiet leaders carrier a sixth sense and one who can envision the changing processes in the sense that, while influence is always present, the persons exercising that influence may change....   [tags: Business and Management Studies Essays]

Better Essays
1693 words (4.8 pages)