Brunt Hotels Group as a Giant Entrepreneur

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Recommended: Critical analysis of SWOT analysis

Globalization is one world; people from across different nations interacting and relating with each other in a way and manner that spelt speed, increase innovation, improve economy, motivate, and enrich cultural, technological, political, and social environment. An Entrepreneur is a ‘risk-taker’; He or She looks out for opportunity and uses his or her creativity and initiative to create a solution. Making a product or service that fulfill a need (gives value) at just the right time is an opportunity recognition (Robert & Barley, 2005). Competition among business organizations have been fierce – thanks to Globalization. For this reason, an entrepreneur must be daring, creative, honest, perseverance, have high need for achievement and most of all, sees failure as an opportunity to learn to do it better next time (wikibooks).
Brunt Hotels Group as a giant Entrepreneur recognizes an opportunity in France and decided to take the bull by the horn – acquire a small hotel chain. This investment added to the 60 hotels owned in the United Kingdom. Their decision after the acquisition of the hotel chain in France was to use half of the revenue to retain and rebrand the Brunt Hotels Group and the other half would be sold to maintain and support the strategic objectives of growth. The small hotel chain has lots of facilities to attract customers; they are clean and at competitive price. They are also situated at Downtown where easy access to mass transit bus is available. Brunt Hotels Group has a five-year plan which is to own 150 hotels and a 10-year plan; to own 300 hotels. To this, they decided to recruit home country managers to oversee the business activities of the small hotel chain just acquired in France. However, the Hotel...

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...ected.
In conclusion, in achieving the goals and objectives of acquiring the small hotel chain in France, Brunt Hotels Group have lots to accomplish in the midst of threat, opportunities, weaknesses and strength (SWOT), hence the hotel must look out and identify the threat and opportunities that lie in the France market and at the same time maximize their strengths and work upon their weaknesses to conquer.

References
Robert, M. & Barley, L. 2005. Four VCs on Evaluating Opportunities. Available online ot www.hbswk.hbs.edu/item/4780.html
Wikibooks. Getting Started as an Entrepreneur. Available online at www.wikibooks.org/wiki/ Getting_Started_ as_ an_ Entrepreneur
Karla Ilarde. 2012. Key Elements of A Unique Brand. Retrieved from http://kimarketingintl.com/elements-of-a-unique-brand/

Robson, F. 2008. International HRM Case Study: The Brunt Hotels Group.

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