Essay PreviewMore ↓
While third party cookies enable new web functionalities it also enables new risks exposure of a person’s web history. A person’s web history can inevitably reveal personal information which if exploited could lead to bad stuff(job opp/id theft/deals/black mail/embarassement). Thus, privacy should not be an option, it should be the default. Accordingly, browsers should disable third-party cookies by default; require users to "opt-in" to 3rd-party cookies).
II. How third party cookie works and the underlying web economics
Third party cookies enables single-sign-on authentication (e.g. Facebook Login), web analytics (e.g. Google Analytics), and third-party advertisements .3rd-party cookies enable 'third parties' - websites other than those the user explicitly visits in their browser's address bar or sees on their screen - to record the user's browsing history. The third party can then archive, analyse, and/or trade, sell the information they've recorded . If a ﬁrst-party website is untrustworthy, users may decline to visit it. But, since users are unaware of the very existence of many third-party websites, they cannot reward responsible sites and penalize irresponsible sites. Thus, Risks associated with third-party tracking are heightened by the lack of market pressure to exercise good security and privacy practices
Figure 1: A list of third party tracking sites on http://www.wired.com (Disconnect)
III. Arguments for opt-in policy
Enabling 3rd party cookies by default can cause a number of security and privacy concerns.
First, the information might be intentionally or inadvertently leaked out, causing physical, psychological or economic harm to the user. For example, a disgruntled employee of an online marketing firm might sell its tracking information to unscrupulous marketers, releasing. In 2011, Epsilon Data Management LLC had hackers had accessed names and email addresses in its systems. In the days that followed, more than 40 companies—including J.P. Morgan Chase, TiVo and others—have said that their customers were among the victims .
Secondly, majority of consumers are not willing to be tracked. According to a TRUSTe and Harris Interactive online survey , 78% of respondents would not consent to website analytics tracking, 85% would not consent to web browsing tracking for relevant ad, and 54% does not like.  When the options are available, 68% refuse to allow companies to share their information with a third party and 52% say that they choose to opt out of online behavioral advertising.
Finally, there is precedence for this opt-in decision. In 2009 the European Union passed the E-Privacy Directive legislation which required websites to acquire visitor consent before they could install cookies .
How to Cite this Page
"Browsers and Third-Party Cookies." 123HelpMe.com. 18 Feb 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- 1. Thesis Through the work performed by Google Company, the world has been able to experience evolution. This is because of services and information that has been made available to many people all over the world. Google was once the only source that most people relied on for online research (Lee, Newton 2013). Many people, all the same benefited from this procedure. Computer users on the other hand thought that there would develop malware sites, which the search engine may link to. There are many software designers who are not of good will.... [tags: privacy, customers, cookies]
1253 words (3.6 pages)
- Executive Summary The performance of the logistics system has a major impact on cost structures, revenues, service quality, and competitiveness in Australian industry. Logistics activities have been evolving rapidly in response to changes such as globalization, general industry restructuring, new production processes, and technological advances. Many firms, government agencies and joint industry/government bodies are developing programs to improve logistics performance in Australia. The initiatives include the Freight Transport Logistics Industry Action Agenda.... [tags: 3pl Third Party Logistics]
1851 words (5.3 pages)
- Cookies and Internet Privacy What is a Cookie. “Netscape's Client Side State definition:Cookies are a general mechanism which server side connections (such as CGI scripts) can use to both store and retrieve information on the client side of the connection. The addition of a simple, persistent, client-side state significantly extends the capabilities of Web-based client/server applications.”Kington, Andy, Andy’s HTTP Cookie Notes, Available from http://www.illuminatus.com/cookie_pages/ [modified 6 June 1997, cited 14 March, 1999] In English, this means that webservers can create web pages that will customize from user to user.... [tags: Internet Private Cookies Essays]
668 words (1.9 pages)
1312 words (3.7 pages)
- When was the last time you voted in favor of a third party. Also, when you did, you most likely trusted that when voting in favor of an third party that you were discarding your vote, or that your vote went unaccounted for. This is not an unusual feeling. In the United States, voting in favor of an third party is frequently combined with separating from the political procedure. With a two party framework, there is an absence of trust that a third party can ascend to the greatness of the two existing parties.... [tags: Voting, Democracy, Elections]
1157 words (3.3 pages)
- Outsourcing relates to a firm contracting with another firm to provide products or services which could otherwise be made in-house. The contracted third party company takes control of the work and it is accountable for the success of the work assigned. Many organizations today outsource services such as electronic mail services, payroll, and customer care call center services. A firm contracts with a company that has specialized in production or provision of a given service, where in many cases the company is located overseas.... [tags: Outsource Services, Contracting Firms]
2026 words (5.8 pages)
- 1. Analysis The overall situation is that the company is being hit with a DOS attack. They are not prepared so it leaves everyone to run around panicking. The procedures are out of date so if the new night shift employee had looked at them he still would have been lost. The third party security company is not detecting this attack so they never stepped in. The biggest problem is that most of the executives are more concerned with PR than fixing the problem. Finally when the personnel from our company get to the third party security center they will not let her in because she is not on the list.... [tags: Security, Risk, Business continuity planning]
2141 words (6.1 pages)
- Third Party Presidential Debates The Second College Edition of The American Heritage Dictionary defines debate as; To engage in argument by discussing opposing points (American Heritage,369). Another definition is as follows; a formal contest of argumentation in which two opposing teams defend and attack a given proposition (American Heritage,369). The Random House College Dictionary offers this definition; To engage in formal argumentation or disputation with (another person, group, etc.) (Random House,342).... [tags: Papers]
2192 words (6.3 pages)
- Effects of Political Parties Introduction Since the last of the Whig party left office in 1852, the American political system has been primarily a two party system. The Democrats and the Republicans have been the two parties fighting for the Presidency since that time. There have been many other parties since that time, but mainly, these two have gone unopposed against each other. However, how much good do these parties actually do. Would our country be run as effectively if the presence of political parties was no longer a factor.... [tags: essays research papers fc]
1302 words (3.7 pages)
1383 words (4 pages)
IV. Arguments against opt-out policy
Proponents of an opt-out policy usually have the following arguments.
First, they claim it will break the advertising supported model of internet companies . However, according to Mayer  there are many ways to mitigate the advertising such as Adnostic  and Google Ads Preferences.
Second, they claim users could always opt-out at their leisure. However, the procedure to opt-out is usually too complicated to people, and the leagaleses is too hard to understand . According to TRUSTe Research and Harris Interactive poll  Only 37% respondents consistently Take Steps To Protect Their Protecting Personal Information Online and 26% don't really know how to protect my personal information online. Despite Its Recent Launch only 5% Recall Seeing The Advertising Option Icon.
Third, they say Targeted marketing enables user to get more personalized advertisements. However, according to a 2010 USA Today/Gallup poll  61% think the use of targeted ad to keep cost down is not justified, 67% thought does not think targeted advertisement should be allowed and only 14% would allow all advertising networks to target ads specifically.
Finally, they say the tracking data is anonymous. However, the tracking data could be correlated through various means such as when first party sells its user identity . But according to Narayanan  browsing histories are pseudonymous and can be used for user identification.
Given the popular opnion and the harms that a security breach could bring. I would advocate the United States government should advocate an opt-in policy to third party cookies requiring browsers to disable third-party cookies by default. As a means to protect the privacy and and well being of its citizens.