Brick & Mortar vs. Online Stores Essay

Brick & Mortar vs. Online Stores Essay

Length: 1012 words (2.9 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Saving money takes time and sensible planning. As an online business owner saving money leads to further funds for the business. Both forms of shopping have their own positives and negatives. With careful research, there are many deals to find when combing both brick and mortar and online shopping.
When choosing to shop online or at a brick and mortar store, start by weighing the pros and cons of each established method of shopping. When shopping online a consumer is are able to browse multiple stores while sitting in their pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. Time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse and purchase from stores far away like China.
When shopping online there are piggyback sites that give credit for using them and buying at particular stores. Particularly there is a site called Ebates. It is a free to use site. When following their links to participating stores and make a purchase Ebates sends cash credit back. The credits vary with participating store but some may offer 2% up to 10% back. This further increases the discount overall. There is another popular piggyback site called SmartyPig. Smartypig bases its site around saving money, creating goals and keeping the money at a great return of 1.00% APY. This is a piggyback site, because when reaching the financial goal the option is to either cash out with a check or load to a gift card based on participating stores. When choosing the gift card option SmartyPig will add 5 to 10% cash o...


... middle of paper ...


...hem online. A great tip is to scout a brick and mortar store, look around for the items wanted or needed. Write down the item numbers, colors, or sizes when they apply, write down current price and sale price. Now back at home a well-informed shopper can keep an eye on the trends of each item online, waiting for the perfect moment to strike and click Add to Cart Button.
The most important aspect is what kind of experience does the consumer want? Do they need to see and feel the shirt they are going to buy? Are they looking to save the most money? Do they want face-to-face interactions with customer service?
When combing coupon codes, use piggyback sites, and researching both brick and mortar and online stores, any consumer is able to generate the best price possible. The consumer holds the wallet that holds the power, and the consumer has the knowledge to use it.


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Wal-mart Stores: Hybrid e-Tailing and Brick-and-Mortar Model

- Final Recommended Strategy: Hybrid e-Tailing and Brick-and-Mortar Model Problem: Losing Ground as the Cost-Leadership Poster Child Wal-Mart Stores, Inc.’s legendary competitive advantage in distribution and low cost operations has eroded beyond the point of recovery. Once considered the undisputed cost leader in retail, a recent study showed that after discounting tax and shipping, a basket of goods at Walmart cost 19% more than at Amazon.com (Jannarone, 2011). Forbes contributor Steve Denning points out that if a consumer wants something quick, he shops at a convenience store; if he wants something cheap he’ll buy at Amazon.com; and Walmart is no longer needed (Denning, 2011)....   [tags: retail industry, low cost operations]

Strong Essays
989 words (2.8 pages)

The Success Of Apple Stores Essay

- of its revenues of $76.3 billion, handily exceeding the overall retail industry 's sales growth of 4.5% (para. 13). Realization of this success is hard to grasp in an economy where brick-and-mortar stores have and continue to suffer do to low-cost online retailers such as Amazon and large, low-cost brick-and-mortar retailers such as Costco and Wal-Mart (Bajarin, 2012). Despite the odds and in only fourteen years, Apple has managed to build a highly successful retail chain that is in high demand domestically and globally....   [tags: Retailing, Sales, Online shopping]

Strong Essays
744 words (2.1 pages)

Businesses and The Internet Essay

- In today’s digital age, most all brick and mortar stores have migrated to the Internet to expand their business globally. This migration has come with many sacrifices, lessons learned, and challenges along the way. However, the businesses that demonstrated determination and a willingness to overcome the challenges that they were faced with, have ultimately succeeded in expanding their clientele. One example of the type of company that can be found online is an electronic retailer, or a cybermall type of a site....   [tags: Brick and Mortar Stores, Media, Clients, Marketing]

Strong Essays
1371 words (3.9 pages)

Staples Competition Ranges From Online Retailers Essay

- ... * Larger office supply retailers may also offer technology assistance and copy and printing services. The office supplies sector of the business market is experiencing a transformation. Consumer demands, technological innovation, decreased demand for traditional office supplies, increased use of ecommerce, and increasing competition/price reduction are all driving the evolution of the industry. (GEP, 2016) Changing customer demands Business buyers, who have traditionally evaluated suppliers based on the caliber of their products and services, are now increasingly looking for value added services as well....   [tags: Online shopping, Electronic commerce, Retailing]

Strong Essays
2055 words (5.9 pages)

Essay about Amazon : An Online Payment System

- One of the greatest opportunities for Amazon is an Online Payment System. The online system allows the company to reduce transaction fees and increase ease of use for their customers. Internet sales are increasing at a fast pace. This is a product of increased fuel prices, which make driving to a store less likely, and foreign purchases. This development allows foreign purchases to buy clothing as it becomes more popular abroad. Amazon’s biggest competitors can include retail stores that online stores such as Target, Best Buy, and Walmart among others, these can be considered the most dangerous for them since they have strong market share and can be a direct competitor since they attack the...   [tags: Electronic commerce, Amazon.com, Online shopping]

Strong Essays
1466 words (4.2 pages)

Company Analysis of RadioShack Essays

- Strengths • Concept Stores The company’s new concept stores are designed around collaboration. These new concept stores are RadioShack reimagined. Interactive displays, a speaker wall, idea centers, new display configurations, and different technologies that ease buying and encourage collaboration. The “Do It Together” idea center is part of the new campaign. Boston, Manhattan, and Lynwood, CA are three of the locations where concept stores were recently opened. Another thirty retail locations were also opened across the US and more in Asia, including China and Malaysia....   [tags: collaboration, franchaise stores, ]

Strong Essays
1797 words (5.1 pages)

An New Consumer Behavior After E Commerce ( Online Retail Market ) Essay

- ... The two concepts of showrooming and price-matching had created a new challenge for retail stores such as Best Buy to compete with the strong online market that is greatly influenced by Amazon to find better solutions for the success of their company. Best buy was one the main electronics retail stores that faced the issue of "showrooming" when it first emerged. With customers showing up at their stores to only test the products ' features, best buy as a result, had a loss in their sale. The impact of showrooming has created a challenging task for best buy to keep their sales up and to also keep their customers in the store to purchase their products....   [tags: Sales, Retailing, Product, Online shopping]

Strong Essays
730 words (2.1 pages)

Is Online Shopping Our Future? Essay

- ... Time Magazine’s article by Erin Skarda wrote about how retail technology formerly associated with online shopping is making its way to brick-and-mortar stores. “The latest digital innovations seamlessly bridge the gap between the online and offline worlds, creating user experiences that are interactive, socially integrated, personally tailored – and ingrained into our everyday activities,” she wrote. “It may very well be the next wave of a technological revolution, and at its core is one of the most social hobbies we partake in: shopping.” The pace of change in the global marketplace is breathtaking and requires a challenge of speed....   [tags: products, technology, customers]

Strong Essays
790 words (2.3 pages)

Business Analysis : Big Box & Department Store Stores Essay

- The Retail industry includes establishments selling merchandise and offering services related to the sale of goods. Retailers sell goods to the end consumer. The retail sector consists of two main types: store and nonstore retailer. 1. Store retailers operate from fixed locations that sell merchandise to the general public. The purpose is to attract high number of walking in customers by using marketing. The merchandise sold by store retailers includes personal, electronic and household goods. Some types of stores also offer after-sale services....   [tags: Retailing, Department store, Wal-Mart]

Strong Essays
1892 words (5.4 pages)

Analyzing Online Shopping Essay

- ... Consumers can look through a large inventory of items in a short period of time, and if they don’t see what they want in one store, they can always move on to the next (Boswell, n.d.). This shows that with online shopping, consumers have an infinite choice of items to be purchased as sellers don’t face space constraints for their goods. The second advantage to online shopping would be the ability to purchase items not available locally. Some items which are a speciality to a particular country may be hard to find in another....   [tags: internet commerce]

Strong Essays
1415 words (4 pages)