Essay about Branding Nationality

Essay about Branding Nationality

Length: 1158 words (3.3 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Australian identity is an ever-changing concept, arising as subject matter in copious debates, and often leading to speculation as to what it truly means to be an Australian. Stereotypes, defined as, “generalizations about a group of people whereby we attribute a defined set of characteristics to this group” (Lippmann 1922, Allport 1954) are often picked up by outsiders and in turn proliferated through iconic texts; rarely privileging Australian identity and ultimately leading to fallacious and simplified conceptions. Recognised as a prevalent aspect of Australian life, stereotypes are incessantly perpetuated through means of media, leading to prejudice; moreover, silencing the true Australian identity.

The Aussie Bushman stereotype, exploited throughout a range of texts, often results in misleading and inaccurate representations of Australian identity. The typical Bushman is characterised by their easy going and fair go attitude; demonstrating the importance of mateship and the irrefutable need to be resourceful, physically strong, resilient and quick on their feet. This ideology is foregrounded in a plethora of texts, such as; Crocodile Dundee, The Men of The Open Spaces and The Australian Legend, all revering Aussie Bushman traits. It is undeniable that there is an inextricable correlation between identity and culture; as Australia becomes increasingly multicultural, the more prevalent changes in national identity become. Stereotypes often disprove this idea, providing falsified depictions of Australian identity and failing to encompass such cultural diversity. This, in turn, can be detrimental to the nation, resulting in prejudices and; ultimately, serving as a hindrance for globalization.

A stereotype commonplace when l...


... middle of paper ...


...ns.com/culture/movies/crocodiledundee.html
Grimes, L. (n.d.). Henry Lawson's Ballad of the Drover | Suite101.com. Linda Sue Grimes Writing Profile | Suite101.com. Retrieved May 16, 2012, from
Lippmann., & Allport. (n.d.). Stereotypes. Changing minds. Retrieved May 13, 2012, from http://changingminds.org/explanations/theories/stereotypes.htm
Longstaff, S. (n.d.). Australian identity | St James Ethics Centre. St James Ethics Centre | St James Ethics Centre. Retrieved May 16, 2012, from http://www.ethics.org.au/ethics-articles/australian-identity
Stereotypes of Australia. (n.d.). Convict Creations - Re-Imagining Australia. Retrieved May 16, 2012, from http://www.convictcreations.com/research/australianstereotypes.html
The Australian Identity. (n.d.). Convict Creations - Re-Imagining Australia. Retrieved May 16, 2012, from http://www.convictcreations.com/research

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Relation Between Globalization and Branding Essay

- Globalization is about all those things that affect the reach and influence of firms, as well as governments, as they expand their horizons internationally. Firms have changed the way they participate in trade and the global economy. In rest of the world, market opportunities contrast with the slow growth of mature markets in Europe and the U.S. This has encouraged firms in the food production and distribution industries, from Deere & Co. and Du Pont/Pioneer to McDonald's and Wal-Mart, to emphasize global expansion strategies....   [tags: globalization, branding, brand]

Strong Essays
611 words (1.7 pages)

Branding your Company Essay

- Branding is defined as a name, term, sign, symbol, design, or a combination to recognize the goods and service of one seller and make them different from others. Branding is a quick way for your company to say what it is and what it has to offer. Branding is your company's face to the world. It produces a consistent identity that ties together everything you do within your company. Naming your company is one of the most important decisions you will make. The name is the first impression of your company....   [tags: Branding, marketing, ]

Free Essays
410 words (1.2 pages)

Definition of Ethnicity, Nationality and Race Essay

- Definition of ethnicity, nationality and race are as follows; Race is a category system used to classify people into large and unique communities or categories by physiological, social, social, inherited, regional, traditional, language, spiritual, and/or social association. First used to refer to sound system of a common language and then to signify national connections, in the Seventeenth millennium, people began to use the phrase to connect with visible physical characteristics. Such use marketed hierarchies favorable to varying social categories....   [tags: sociological analysis]

Strong Essays
1669 words (4.8 pages)

Nationality: My Experience Coming Home Essay

- "Nationality". Not usually a difficult question, doesn't really require much thought. Yet that little white and yellow immigration card caused me more confusion than anything before. But up here, thousands of feet in the air, this was the perfect place to answer. * * * Born in Sydney in the late 90's and growing up through the 2000's was a fantastically boring experience. My childhood dotted with memories of complete and utter desolation. Not the bad civil war type desolation, mind you, just a feeling of complete normality so profound it left me with the uneasy feeling of just being average....   [tags: Australia, personal reflections]

Strong Essays
657 words (1.9 pages)

The Power of Branding Essay

- INTRODUCTION “Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs-if indeed mentality is not to be identified with such functioning.” (Charles Morris) According to the Charles Morris, human used to relying or remember a thing by it signs. It is the first impression and brings the most impact to a person. Therefore, it is important for a brand too. A brand is a sign that represents a company and also the connection between company and the audience....   [tags: Building a Brand]

Strong Essays
2196 words (6.3 pages)

A Trace of the Development of Southern Nationality Essay

- A Trace of the Development of Southern Nationality na·tion·al·ism (n sh -n -l z m, n sh n -) n. 1. Devotion to the interests or culture of a particular nation. 2. The belief that nations will benefit from acting independently rather than collectively, emphasizing national rather than international goals. 3. Aspirations for national independence in a country under foreign domination. The first successful colony in the future U.S.A was Jamestown, founded in 1607. The group was made up of townsmen and adventurers more interested in finding gold than farming....   [tags: Papers]

Strong Essays
2167 words (6.2 pages)

Emotional Branding Essay

- Introduction The notion of branding as we have come to know it has evolved noticeably over the years as transformations within marketplace have opened up doors for innovative branding approaches and contributions,in addition to this one could arguably say that most of these changes can be attributed to a shift within the mindset of the consumer as the emergence of various segments and target markets has brought about a new set of demands and expectations when it comes to effectively creating and sustaining profitable relationships between a brand and its desired consumer ....   [tags: Marketing ]

Strong Essays
1683 words (4.8 pages)

The Branding of IKEA Essay

- The Branding of IKEA Company background The first catalogue was introduced in 1951 and with this the founder saw his chance to expand his business on a larger scale, and this was the year he decided to completely focus on low-price furniture, as from the beginning IKEA sold mainly matches, watches, Christmas decorations, picture frames and jewellery. In 1956 the company came up with the concept of 'flat-pack' self-assembly furniture. The first international IKEA store was introduced in Norway in 1963, and was soon followed by the opening of stores in Denmark, Germany, Australia, Canada, and Austria....   [tags: Business Management Studies Essays Papers]

Strong Essays
1797 words (5.1 pages)

Fashion Branding Essay

- Fashion Branding "Clothing is primarily a means of communicating, not personal identity, but social identity" as, said by Noesjirwan and Crawford (1982) who defines clothing as a ‘code’ (McCracken and Roth 1989) or symbolic representation. Clothing has been spoken by many theoriest in the past and they refer clothing as a code, a language, which allows a message to be created and (selectively) understood (Hollander, 1978; Holman, 1980; McCracken and Roth, 1989). Compliance towards a brand today showcases the social strata of the individual or the social group they belong to....   [tags: Social Identity, Clothes]

Strong Essays
2237 words (6.4 pages)

Essay on Branding

- 1. BRANDING „« Primary Research is essential. Even if it is only anecdotal and informal. You need to determine your core brand (extended values and brand history/story). It will be important for you to find out what your businesses current customers think of the current brand and where the problems lie. Time needs to be taken and corners must not be cut. A renaming and rebranding exercise has the potential for a business to lose an incredible amount of brand equity if all stakeholders are not considered....   [tags: essays research papers]

Strong Essays
874 words (2.5 pages)