Essay on Branding Influences Consumer Buyer Behavior

Essay on Branding Influences Consumer Buyer Behavior

Length: 1278 words (3.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Branding Influences Consumer Buyer Behavior
In order to fully understand the impact that branding has on the consumer buying behavior, there has to be an understanding of what exactly is meant by it. Branding refers to a name, term, sign, symbol, design, or more than one combined that will allow consumers to identify and differentiate an individual product or service from their competitor. It also adds value to any purchase by being well-known and trustworthy to the consumer. This value and trust allows consumers to develop relationships with the certain brands. Their relationships with these brands affect the buying decisions or behavior. Consumer buyer behavior refers to the buying behavior of the people that buy products and services for personal consumption who then become final consumers. These finals consumers make up the consumer market that include consumers from all over the world who vary from different age groups, income status, educational level, or even their different tastes. Consumers make buying decisions all the time and for marketers this is one of the most crucial points in getting their product or service out to the market successfully because marketing is all about building brands that connect deeply with consumers. Branding has a direct influence on the consumers and the corporate social responsibility plays a big role on consumer behavior in guaranteeing the success of a product or service.
There are different types of brands which include the following: product, service, line, range, corporate, shared, endorsed, place, and cultural. Product and service branding creates a name, symbol, or design that identifies and differentiates it from similar ones on the market. This is where a brand name and exclusive ...


... middle of paper ...


...re diverse across the world. Therefore, businesses cannot use only one message to promote their brand. There has to be a lot of market research done in order to understand these cultural values which will help modify each message to fit the values held by the consumers in each particular culture. It is important for brands to adapt their message to the wants and needs of the consumer. In individualistic cultures, advertising needs to inform the consumer and influence their decision. It must show the personal advantages that can be gained from choosing that brand which can either be the trust it offers the consumer or the personality.
A consumer assigns a certain personality to a brand based on that consumer’s attitude about it. A brand name has a lot more meaning behind it than most people would think and that is a brand strategy used to gain the trust of consumers.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Product Branding : Brand Promise

- Product Branding Brand Promise A brand promise is clear statement and vision of what the brand delivers to its customers. Consumers will find and use a brand product if there is an expectation of experiencing the values the brand promises to deliver (Punjaisri, Wilson, & Evanschitzky, 2008). However, failing to deliver on the brand promise will adversely affect consumer relationship in terms of trust and commitment (Punjaisri et al., 2008). Seeking to create the best brand experience, Fitbit’s brand promise and vision, is “[t]o empower and inspire you to live a healthier, more active life....   [tags: Brand, Brand management, Branding, Trademark]

Better Essays
725 words (2.1 pages)

Consumer Behavior And Its Impact On The Advertising Essay

- 3.5. Reference groups Consumer behavior is often influenced by others when it comes to making decisions about the types of products or services purchased. Understand these reference group function will help marketers gain better understanding of consumer behaviors. Because other consumers tell us about the product will have a stronger impact than the advertising we expose to. The table below summaries important findings from the interview which describes the association between T’s decision making process and reference group’s influence....   [tags: Marketing, Decision making, Sales, Brand]

Better Essays
746 words (2.1 pages)

Essay on The Influence of Mass Media Advertising on Consumer Behavior

- The advertising industry is a multi-billion dollar industry in the United States. Companies compete against each other and allocate big budget to improve and promote advertisements solely to persuade consumer’s preferences toward their brand or product. Advertisers construct a sense of synonymy to brands and products while influencing consumer’s settled way of thinking or feeling about the brand or product, typically one that is reflected in a person’s behavior. The purpose of advertising itself is to persuade audience (viewers, readers, or listeners) to take some action with respect to products, ideas, or services (Curtis, 2012)....   [tags: Media Advertising Essays]

Better Essays
1336 words (3.8 pages)

Essay about IKEA Branding Strategy

- Brand is something to be created by deep understanding of culture, traditions, fashion updates, trend in market and demand in market. An organization or firm, which fulfills the requirements of all the qualities of the market by using branding strategies, will stand first and will have good name in the society. IKEA will stand as a good example, as it fills all the requirements of a perfect retail brand strategy. Ethical branding and ethical market make the brand famous and increases the reputation of the company brand choices are done by keeping various specifications in mind and there are traditional large scale retailers or modern apparels producers, all of them contribute to the growt...   [tags: IKEA Case Study]

Better Essays
1800 words (5.1 pages)

Essay on The Role of Product Positioning in Consumer Buying Decision Process

- The Role of Product Positioning in Consumer Buying Decision Process Segmenting, Targeting, Positioning (STP) is the process which marketers employ to select target markets. Segmentation is the process of ordering consumers into groups with similar product interests or needs. Targeting involves a company determining which market segments it believes it can satisfy, and then choosing an appropriate targeting strategy for the segments....   [tags: Market Marketing Psychology Branding Customer]

Free Essays
1126 words (3.2 pages)

Cultural Influences Of Consumer Behavior Essay

- Cultural Influences of Consumer Behavior Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis....   [tags: Marketing Strategy Consumer Behavior Study]

Better Essays
1294 words (3.7 pages)

Influence Of Branding Strategies On Consumers ' Adoption Decision Of Innovation

- The Influence of Branding Strategies on Consumers ' Adoption Decision of Innovation: A Cross-Cultural Comparison INTRODUCTION A rapidly changing in the marketplace nowadays put pressure on firms to develop unique capabilities that help to create competitive advantages. Firms rely on the success of their new products and services to gain competitive advantage and drive growth in the future (Steenkamp et al. 1999; Keller and Lehmann 2006). One of the main challenges for new product managers over the last decades is how to understand the mechanisms of new product and services adoption decision by consumers (Rogers, 2003)....   [tags: Brand, Brand management, Branding, Brands]

Better Essays
1019 words (2.9 pages)

The Impact of Retail Atmosphere on Consumer Behavior Essay

- A recent research results that specialist store (Malls) earn more attention than normal stores. Furthermore they did not find any significant impact of event themes on store choice decisions (Sands, Oppewal & Beverland, 2008). A study explored behavioral intentions and how they respond in the environment of a retail store. Therefore gap has been identified that the future research should be focused on physical surroundings where the consumers buy goods/services, have social interaction and gain consumption experience (Bitner, 1990)....   [tags: Consumer Behavior ]

Better Essays
1137 words (3.2 pages)

The Impact Retail Atmosphere on Consumer Behavior Essay

- It was discovered that creating a change atmosphere is very expensive especially for chain stores. As they have uniformity in their designs for all retail outlets so it is very difficult for retailer to differentiate or competes with up coming rivals. According to scholar, “Spatial layout” of the physical surroundings is more important and he defines this term as Spatial layout refers to the ways in which equipment, tools, and furniture are arranged, the dimension and form of those objects, and the spatial associations between them....   [tags: Consumer Behavior ]

Better Essays
1719 words (4.9 pages)

Indian Consumer Behavior Research Essay

- The Indian landscape has always been acknowledged for its diverse culture and varied people. In a country where different cultures shape the lifestyle, personality, living patterns and values of an individual, it becomes imperative for the companies to analyze and understand the needs and wants of the customers. Consumer behavior involves the study of the buying patterns and habits of the consumers that enables the companies to comprehend why or why not a consumer purchases a particular product....   [tags: Consumer Behavior ]

Better Essays
500 words (1.4 pages)