There are many benefits to having a strong brand in any business facet, but the music business in particular. If you have a specific sound, logo, set of colors, slogan or even a specific look that can be associated with you or your band or company, you have a brand. Having a strong brand can very well influence the buying decision of the consumer. It creates an emotional attachment or a kind of trust on your products (albums, records, tracks etc.), that helps your specific “market”...
... middle of paper ...
Brown, Chris. "Branding and Marketing Information for Business Professionals." Branding and Marketing. Social Media Connection, 18 Nov 2011. Web. 25 Nov 2011.
Lynch, Joanne, and Leslie de Chernatony. "Winning Hearts And Minds: Business-To-Business Branding And The Role Of The Salesperson." Journal Of Marketing Management 23.1/2 (2007): 123-135. Business Source Complete. Web. 23 Nov. 2011.
Peters, Mitchell. "Good Works." Billboard 122.12 (2010): 61. Business Source Complete. Web 23 Nov. 2011.
Powell, Annetta. "Five Simple Reasons Why Branding Is Important In Any Business Endeavor ." Annetta Powell: Network Marketing, Internet Marketing. Attraction Marketing, 02 Jun 2010. Web. 24 Nov 2011.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- ... (Hart and Murphy, 1998) 2.4.3 Brand messaging Every brand needs a voice. It does not matter if this voice is in form of taglines, slogans or headlines - it is important that they are brief, easy to remember and especially declare the key purpose of the product. Messages often communicate specific services or benefits, for example “Gilette. The best a man can get.” , or request the customer to do something (“Got milk?”). So it is a question of interfering the brand in an captivating way that can be easily understood.... [tags: trade mark, symbol, new business]
1880 words (5.4 pages)
- Abstract In this research paper, I have included the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, being considered a valuable marketing investment. Branding is essential in creating value for the products of a company. Branding is important because it gives meaning to the consumption process. Companies understood that selling without the presence of a strong brand is much more difficult. I realized an intersection of the branding and marketing strategy theories.... [tags: Brand management, Brand, Marketing, Branding]
811 words (2.3 pages)
- In almost every industry, brand as a representative symbol that is known by customers to classify various product characteristics in life or business, and the use of the corresponding product that the customers need especially when the brand loyalty comes into the customers’ mind. However, a few people really understand the meaning of a ‘brand’. A definition of a brand referred by Feldwick, which can be a collection of perceptions in the mind of a customer. In other words, if a brand is a collection of perceptions, as such it could be said logically that brand management is perception management.... [tags: Brand, Brand management, Branding, Perception]
966 words (2.8 pages)
- The word “Brand” owes its origin to the Norwegian word “brand” which means to burn. Farmers used to put some identification mark on the body of the livestock to distinguish their possession. Products are what companies make, but customers buy brands. Therefore marketers resorted to branding in order to distinguish their offerings from similar products and services provided by their competitors. Additionally, it carries an inherent assurance to the customers that the quality of a purchase will be similar to earlier purchases of the same brand.... [tags: Brand, Brand management, Branding, Marketing]
828 words (2.4 pages)
- Delivering brand performance is done through equity product performance, customer care, customer satisfaction and delight. Keller (2003) defined leveraging process as a link of branding to firms that create a new set of associations from the brand and that affect their brandings. Many companies nowadays employ different techniques to leverage their brandings. They engage in brand extensions, line extensions, ingredient branding and co-branding, etc. Though product branding has many benefits to a firm, the ultimate expected outcome of product branding is increased profit.... [tags: Branding, Brand, Trademark, Customer service]
783 words (2.2 pages)
- What is Branding Branding a healthcare organization requires that the organization know who it is according to the community, patients, and employees (Fellows, 2013). In order to develop a solid marketing strategy, an organization must align its goal or brand with its mission and vision. It has to be able to assure consumers and payers that what they are seeing and hearing is truly a reflection of its products, services, and organization. Four main factors of a brand include experience, satisfaction, trust, and attachment of the consumers to an organizations brand (Chinomona, 2013).... [tags: Brand, Brand management, Branding, Advertising]
1318 words (3.8 pages)
- Branding is defined as a name, term, sign, symbol, design, or a combination to recognize the goods and service of one seller and make them different from others. Branding is a quick way for your company to say what it is and what it has to offer. Branding is your company's face to the world. It produces a consistent identity that ties together everything you do within your company. Naming your company is one of the most important decisions you will make. The name is the first impression of your company.... [tags: Branding, marketing, ]
410 words (1.2 pages)
- Is there really a problem with Branding. Most of us know Sam Elliot. At least most of the target audience for Dodge trucks do. The commercial shows the pickup truck hauling a heavy load. “A collection of legends lies between these bumpers, legendary engines, industry gold…” Elliot proceeds in his “best to take-my-word for it” voice. A message comes on the screen for Motor Trend’s 2010 Truck of the year award. Advertising is costly. When Dodge only has thirty-one seconds to gain your attention and tell you something you need to remember, is it going to be the made with reinforced titanium steel bolts.... [tags: Brand, Brand management, Advertising]
1527 words (4.4 pages)
- Globalization is about all those things that affect the reach and influence of firms, as well as governments, as they expand their horizons internationally. Firms have changed the way they participate in trade and the global economy. In rest of the world, market opportunities contrast with the slow growth of mature markets in Europe and the U.S. This has encouraged firms in the food production and distribution industries, from Deere & Co. and Du Pont/Pioneer to McDonald's and Wal-Mart, to emphasize global expansion strategies.... [tags: globalization, branding, brand]
611 words (1.7 pages)
- 1. BRANDING „« Primary Research is essential. Even if it is only anecdotal and informal. You need to determine your core brand (extended values and brand history/story). It will be important for you to find out what your businesses current customers think of the current brand and where the problems lie. Time needs to be taken and corners must not be cut. A renaming and rebranding exercise has the potential for a business to lose an incredible amount of brand equity if all stakeholders are not considered.... [tags: essays research papers]
874 words (2.5 pages)