Branding: How Important Can a Symbol Really Be?

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When you walk down the street, you are bombarded with signs, storefront displays, and billboards showing off their newest products and sporting their new logos or brands. Using a logo or a symbol to identify them with the everyday consumer, so that when they see that symbol or “brand,” they know exactly who made the product. The brand, in essence is the personality and the identity of a company, artist, or studio. Take for example, the logo of an apple. Everyone knows that “Apple” products are made by none other than the famous Macintosh. Therefore, they know that whatever the product is, it is going to be something related to computer, or audio media. Anywhere you go, you will find an Apple store. People know its symbol, logo or rather its brand, because they have done such an incredible job of marketing their brand and selling it to consumers. In the American Marketing Association’s definition of a brand, a brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.” And a brand can take many forms in our society. More often than not, the consumer recognizes the “brand,” more than anything else. By selling the brand, the consumers know the band, so to speak.

There are many benefits to having a strong brand in any business facet, but the music business in particular. If you have a specific sound, logo, set of colors, slogan or even a specific look that can be associated with you or your band or company, you have a brand. Having a strong brand can very well influence the buying decision of the consumer. It creates an emotional attachment or a kind of trust on your products (albums, records, tracks etc.), that helps your specific “market”...

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...www.prescriptivemusic.com/>.

Brown, Chris. "Branding and Marketing Information for Business Professionals." Branding and Marketing. Social Media Connection, 18 Nov 2011. Web. 25 Nov 2011. .

Lynch, Joanne, and Leslie de Chernatony. "Winning Hearts And Minds: Business-To-Business Branding And The Role Of The Salesperson." Journal Of Marketing Management 23.1/2 (2007): 123-135. Business Source Complete. Web. 23 Nov. 2011.

Peters, Mitchell. "Good Works." Billboard 122.12 (2010): 61. Business Source Complete. Web 23 Nov. 2011.

Powell, Annetta. "Five Simple Reasons Why Branding Is Important In Any Business Endeavor ." Annetta Powell: Network Marketing, Internet Marketing. Attraction Marketing, 02 Jun 2010. Web. 24 Nov 2011. .

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