Branding Can’t Fail: Media’s Impact on Steve Jobs Work

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Recommended: Brief history of apple corporation

Imagine, for just a moment, a world without the iPod, iPad, and iPhone. It is hard to even imagine, technology is such a huge part of our daily lives. The impact of these gadgets is impossibly hard to measure. The American Dream is forever mixed into our culture and the products we purchase. Starting with founding a company in your garage to some of the world’s most sought after products; Apple Inc. is the American Dream. Everyone remembers wishing they had bought Apple Inc. stock when the company first went public and then waiting in line to purchase the latest iPhone on the market. What happened to all the years in between? When Steve Jobs took over in 1997, Apple Inc. was a struggling company going through many changes in leadership and ideas. On the verge of bankruptcy Apple Inc. needed game changing help. Jobs was about to introduce the iPod and filing bankruptcy right before introducing these new products was not an option. We may never know how close Apple Inc. was to failing. Steve Jobs grew up in an era of great counterculture the 1960’s, leaning on the familiar to make a failing company turn it around. This could have very well been the inspiration to what was to come. How did the “Think Different” ad campaign save a company and our thoughts of the American dream?

How do the people of the United States identify with the thought of the American Dream? For many people the American Dream starts from little to nothing and with years of hard work and sacrifice you are presented with something, that something is your American Dream. Dreams are meant to be different and unique to the individual and appropriate for the circumstance, in a word, fair. “Some dreams come true; some don't. Equality of outcome, though, is not the sa...

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...of extra words lets the viewer come to their own conclusion. Providing the reminder that anything is possible we all need to remember dreams are possible. Day to day living can so easily consume our thoughts and art is there as a way to draw us away for a moment. In that moment we can dream and be inspired. If you can do what you love and get paid for it then the American Dream can be yours.

Works Cited

FITZSIMONS, GRÁINNE M., TANYA L. CHARTRAND, and GAVAN J. FITZSIMONS. "Automatic Effects Of Brand Exposure On Motivated Behavior: How Apple Makes You "Think Different." Journal Of Consumer Research 35.1 (2008): 21-35. Academic Search Premier.

Meacham, Jon. "Keeping The Dream Alive. (Cover Story)." Time 180.1 (2012): 26-39. Academic Search Premier.

Teitel, Jay. "TURNED ON AND TUNED IN. (Cover Story)." Maclean's 124.41 (2011): 50. Academic Search Premier.

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