Table of Contents 1. Introduction……………………………………………………………………………5 2. Outcome of Primary Research i) FMCG Products……………………………………………………………….6 ii) Opinion regarding the ‘Life Filter’…………………………………………….8 3. Marketing Plan i) Product…………………………………………………………………………….9 ii) Price………………………………………………………………………………10 iii) Place……………………………………………………………………………...11 iv) Promotion………………………………………………………………………...12 4. Modifications to ‘The Life Filter’……………………………………………………14 5. Conclusion……………………………………………………………………………15 Introduction This project comprises of two parts, i.e to find out the most frequently used FMCG products by BOP markets and also to formulate a marketing plan for a product innovated by us. FMCG products can be described as products which are most commonly used by people. They are known as fast moving consumer goods as they are required most frequently by people. As BOP consumers have monetary restrictions they have to ration their purchases and purchase only those goods which are most essential. As the analysis of the survey given below will indicate BOP consumers purchase only some of the FMCG products on a regular basis and purchase only from the local ‘kirana’ stores or ‘mama-papa’ stores. The product innovated by us is known as ‘The Life Filter’ which is a water filtration system. Clean water being a scarce commodity in today’s time and especially scarce for the BOP market, this product is a revolution aiming at providing BOP consumers with a more stable supply of clean drinkable water. ‘The Life Filter’ is a water filtration system that can adapt itself to the size of any container; it filters out 99.9% of bacteria, parasites and other undesirable particles. Thus, BOP consumers can attach this to their wat... ... middle of paper ... ...nd can last for longer periods of time. • Currently our product cannot fit onto bottles and containers with a small mouth and therefore our product needs to be modified to include this provision. • Currently our product is not very easily portable. Thus, we aim to make our product portable by re-engineering the layers of the filter in such a way that the product can be folded and easily carried by the consumer. Conclusion As we mentioned in our marketing plan, once we capture the Indian market and gain a strong foothold, we plan to expand internationally. Our first step in expanding internationally is by tying up with organizations like the UN and Red Cross. We aim to help under developed developing countries in gaining access to clean drinking water as the problem of water scarcity will become larger day by day.
respected third parties to commission and support missions that address water needs from safe water access to watershed protection and water for productive use. In 2015, the company replenished 191.9 billion liters of water through 248 community water projects in 71
served as a reason to the development of methods of water purification. In 1887 the first water filtration system was established in Lawrence, Massachusetts. Sand was the
The success of these products against each other has to be predicted using the newspaper articles provided. The demand and sales estimates of these products along with the customer perception of the product needs to be projected and ranked between each product.
Perform critical review of the results. Describe success of the marketing decisions and techniques. Synthesize a list of recommendations for marketing and management specialists employed by hi-tech startups in the manufacturing field.
This report aims to provide a mix review of theories and personal case study. I will apply two consumer behaviour theories in relation to my own purchase decisions.
If a company has set its objectives there is need to look into the following. Which countries are their target market and who are the consumers and how or which marketing strategy should they use to reach the consumers. The company needs to know what products are best for their chosen customers and if there may arise a need to adjust the company should be ready for it. The other thing they should consider are the import regulations in their country, market and the global rules also should focus on the competition involved looking...
Clean water is needed for good human and animal health, but as DoSomething.org states, over 1 billion people worldwide don’t have a means of getting clean drinking water, an...
The main objective of this report is to develop and provide a sales and marketing plan for which the company will help to generate more profit and acquire more customers to patronize the product. This report will cover the period of 2016 to 2017 which will serve as guidelines that needs to follow of the employees, managers and management team to reach the desired goals and target for the company.
1. Disposable Income: There is increase in disposable income, observed in both rural and urban consumers, which is giving opportunity to many rural consumers to shift from traditional unorganized unbranded products to branded FMCG products and urban fraternity to splurge on value added and lifestyle products. The increasing salaries, along with rising trend of perks in the corporate sector at regular intervals, have increased people’s spending power. As per some research, there is a high correlation between Disposable per capita and HPC per capita.
Without a successful business strategy put in place the company would fail and be unable to compete with competitors. There would be on way of knowing what resources are required. No planning for the future of the business. If there are no targets set out to achieve there would be no way of measuring how successful the company has been.
Having clean water to drink means that water must have microbial, chemical and physical characteristics that meet WHO guidelines or national standards on drinking water quality. Around 780 million people in the world don’t have access to clean drinking water (Millions Lack Safe Water). More than 3.4 million people die each year from water, sanitation, and hygiene-related causes. Nearly all deaths, 99 percent, occur in developing countries. Around the world, diseases in unclean water kill about 1,400 children every day (Clean Drinking Water). There are many organizations that raise money in order to help develop ways or create ways for people to obtain clean drinking water. However, many people are unaware that this is even a problem in other countries because we take clean water for granted.
„X Strengthen partnerships involving United Nations agencies (in particular with the World Health Organization and United Nations Environment Programme), development banks, government development assistance agencies and sectoral institutions such as the Water Supply and Sanitation Collaborative Council (WSSCC), the US Centers for Disease Control and Prevention (CDC) and private funding foundations such as the Conrad Hilton Foundation.
People from many developing countries are suffering from the scarcity of clean water, while the rest of the country simply take for granted. Habitants of rural poor communities such as Sub-Saharan Africa, are living in a water stressed environment. Residents of these communities have to walk miles at time just to gather water from streams and ponds, even though the water source may contain water-borne disease that can make them very sick. In the rural places that don’t have access to safe clean water, it is very difficult to prevent the spread of viruses. The consumption of contaminated water can be dangerous for health reasons and several people have passed away from these water-borne diseases. Some of these diseases include Cholera, Typhoid, Dysentery, Giardiasis, and Malaria. These unfortunate diseases are currently the cause of numerous deaths, especially in small children. The availability of clean water can prevent many problems in low income communities. The available resources for clean water are very rare, so these water sources need to pass through a process of water sanitation in order to just be sustainable to drink, “The world’s surface is made up of approximately 80% water, which is an indestructible substance. Of this water approximately 97% is salt water, 2% frozen in glaciers, and only 1% is available for drinking water supply using traditional treatment methods” (Thornton). Therefore, properly treated or disinfected
Print. The. Reinders, Henry. The. The "Life Saver" Portablewaterfilters.org -.
The second problem was solved by the brand is a simplification of choice. Every day consumer is faced with many similar products, and he just physically does not have time to compare all the annotations, the percentage composition, indications and specifications (f...