As a writer, it’s that kind of success that’s motivating you to pursue a writing career. No need to hound publishers, only to hear their harsh rejection. Anyone can be a successful self-published author on Amazon.
Unfortunately, everyone else thinks so too.
There is no doubt that Amazon changed the publishing world. The self-publishing paradigm shift has given authors chances they never dreamed about. However, it’s also created somewhat unrealistic expectations, misleading perceptions, and a huge amount of competition.
You have a dream of becoming a full time writer. Your focus has been on writing the perfect book, not necessarily on how to sell your masterpiece. Creating an online business wasn’t really your intention. But being an independent writer makes you a business person, even if reluctantly. The key is to consider different strategies and choose the one that works for you.
Amazon is a great option, but it’s not the only option. If you’re an author who already has an audience, growing social media presence, and an existing website, you should consider adding a direct sales option. It allows you to reduce your direct competition, promote your book creatively, and build your unique brand.
One in a Million – Competition at Amazon
Amazon’s currently selling well over 3 million Kindle books, with new books added every day. Competition is extremely fierce, as you have to compete with hundreds of thousands of books.
Here’s the competition level from a few popular Kindle categories:
• Romance: 250,000+
• Science Fiction & Fantasy: 186,000+
• Business & Money: 194...
... middle of paper ...
... That’s the beauty of writing. You can do anything, and go anywhere. As a writer entrepreneur, with wondrous new technologies that change all the time, you can also create a limitless business.
If you have a growing online platform, consider adding a direct sales option. Adding a direct option is easy, allows you to create unique promotions, and reduces any potential competition. Adding a direct sales option creates a new profit stream and helps your business grow. You can still use Amazon, but you don’t have to put limits on yourself or your business.
Have you ever considered selling directly from your site? If not, what’s the one thing holding you back?
Bio: Liesha Petrovich is the creator of Micro Business Essentials, a blog dedicated to helping micro business owners make an extra $10,000 a year and move out of the poverty zone. Join her free Plus Ten movement.
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