This advertisement comes from “The Body Shop” which is a cosmetic store that originally started in Britain during the 1970s (Roddick). This store practices activism for the environment as well as for people. “The Body Shop” has many concerns ranging from Stop Violence in the Home to awareness of HIV and AIDS. This store also practices using natural materials and is concerned about body image. Their ad conveys the average women by showing an image of a doll that is more of an accurate version of the female figure. The slogan and logo of “The Body Shop” is in the lower left corner in white lettering. This ads also contains “The Body Shop's” slogan, “Know Your Mind Love Your Body” encouraging...
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...men. The advertisement points out the average women does not have this idealized look of a supermodel, most actually look like Ruby. The ad of Ruby shows the irony that most Barbie dolls are the exact idealized look which creates an emotional attachment from childhood for the female reader. Although the audience for this ad is obviously directed towards women, their ad conveys that this doll is more of an accurate version of the female figure. This ad is not for men that does not make the ad any less effective for the female audience and men can appreciate the ad for trying to tackle the large issue of body image.
Galanti, Marina. Ruby. 1998. Photograph. www.thebodyshop.com, Littlehampton.
Web. 29 March 2014.
Roddick, Dame. “Our History.” The Body Shop. Demand Media, n.p. Web. 25 March. 2014 http://www.thebodyshop.com/services/aboutus_history.aspx
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