Essay on Blue Ocean Leadership : Basic Summary

Essay on Blue Ocean Leadership : Basic Summary

Length: 930 words (2.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview



Blue ocean leadership is a concept derived from the blue ocean strategy formulated by W. Chan Kim and Renee Mauborgne, professors at INSEAD business school. Blue ocean strategy says that leaders in industries are created not by competing with each other (red ocean) but by creating “blue oceans” of uncontested market space with tremendous potential to generate value. Profs Kim and Mauborgne now apply the same revolutionary concept to one of the key assets of industry- human capital-to see whether the same concept can be created to harness the untapped potential of the human capital.


Members of an organization treat leadership as a service that is either ‘bought’ or ‘not bought’. Leaders have bosses on either side of the organization ladder- bosses who they must deliver performances to and subordinates who need their guidance and support. People valuing a leader’s practices are effectively ‘buying’ their leadership, working together with excellence. However, when the leader’s ideas are ‘not bought’, it leads to disillusionment and disengagement from employees.


Blue Ocean leadership is different from conventional leadership in the following salient ways:-
• Focus on acts and activities- Traditional leadership programs stresses on the underlying values and principles for a good leader. While these are important factors, it isn’t very easy to change. However, our activities can be changed through proper direction and supervision. It is for this reason that Blue Ocean Leadership focuses on acts and activities rather than the underlying values and principles.
• Connect closely to market realities- Blue Ocean Leadership stresses on 360...

... middle of paper ...

...hile it is easier to change activities, a leader with out-dated values and qualities with little connection to the customer requirements, will also lead to disenchanted employees. Therefore just concentrating on activities will not suffice. It is important we understand the importance of values and qualities and the role it plays to make the leader a role model.


The basic fundamental idea about the Blue Ocean Leadership is simple- as a manager, see what actions you are doing and what value it is bringing to other stakeholders be it customers (external or internal), senior colleagues or subordinates. Activities, being easier to change than qualities, can herald a company into a new paradigm of employee engagement. However until we have more case studies like British Retail Group, it will be very difficult to make Blue Ocean Leadership an accepted reality.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Blue Ocean Strategy Essay

- Blue ocean strategy is a strategy that aims to make the competition irrelevant by finding ways to generate uncontested market space (Media Marketing, 2012). By implementing this strategy, a company is being forced to align their process related to production, costs and costs activities (Media Marketing, 2012). By utilizing the blue ocean strategy, Ambang Mata will achieve higher returns and also may continue to survive in the market. One of the strategy being suggested was setting up a research and development department (R&D) may also very helpful in analyzing the current market trend as well as developing a new products....   [tags: Business, Ambang, Blue-Ocean]

Better Essays
962 words (2.7 pages)

Review on Blue Ocean Strategy Essay

- ... This strategy seem challenging since this strategy focus on capture new market and new demand, which it’s required extra efforts in term of innovation of products and promotion in order to make customers realize about their product. Even there are some discussions about the blue ocean strategies; however, based on my review on customers comment said that the practical guidance on how to create them is limited. Therefore, without usual analytic framework which can be used as guidelines to create blue oceans as well as effective principles to manage risk, creating blue oceans viewed as too risky for managers to pursue as strategy for their company....   [tags: marketing and business strategies]

Better Essays
1601 words (4.6 pages)

Essay on Marketing Plan for Blue Ocean Travels

- 1. Executive Summary Blue Ocean Travels (Pvt) Ltd was formed to provide air flight reservations along with all level of accommodations, travel insurance, and other travel related service providers to clients. The company's target customers are high income and the medium income earners. These would include lawyers, bankers, executives, doctors, etc. The major purchasers are located in urban areas within Sri Lanka. The customers are generally loyal repeat customers. In addition to all these changing customer needs, more niche markets are also evolving promoting differentiated products....   [tags: Sri Lanka, Niche Markets]

Better Essays
3235 words (9.2 pages)

Commentary on The Blue Ocean Strategy Essays

- Introduction This paper is an attempt to explore the Blue Ocean Strategy which surfaced in the year 2004 and within a few months, it revolutionised thinking patterns and decision making processes of many firms around the world. The terms “red oceans” and “blue oceans” became the part of the business dictionary and many business related journals started using these terms. It links to the themes of “critical response” and “critical thinking” because the very creation of Blue Ocean Strategy is a challenge or disapproval of the entire field of strategic management, the field of study which has been studied, explored and discussed by many well-known authors over the past five decades and even b...   [tags: Marketing, Industry, Competition]

Better Essays
682 words (1.9 pages)

Steps for a Company to Open a Blue Ocean Market Essay

- A market can be described as either a red ocean or a blue ocean depending on whether the industry of the market is in existence or not. To be specific, red oceans denote the already known market space where all the industries in it are existent. In the red oceans, boundary lines between industries are well-defined. Here, companies are endeavor to have a greater market share against their competitors. However, expected earnings and growth become low due to fierce competition as more and more market participants enter into the market....   [tags: business analysis, strategy]

Better Essays
1284 words (3.7 pages)

Blue Ocean Strategy- A Marketing Book Essay

- ... The only thing required is to walk through the challenge of conceptualizing, blue oceans, in a smart and responsible way. As there are neither permanent, excellent companies nor industries. To achieve profits through blue oceans, it is essential that the company conduct a self-analysis of steps that had desired returns, and the way of simulating them systematically, over a repeated period to achieve Blue Ocean opportunities. Most marketing executives would argue that blue ocean opportunities are depleted in the modern world....   [tags: literary analysis, marketing moves, businesses]

Better Essays
1064 words (3 pages)

Executive Summary On Leadership And Management Essay

- EXECUTIVE SUMMARY ON LEADERSHIP VERSUS MANAGEMENT In my view leadership and management are two different aspects which are equally important for development of any organization. Both are interdependent sometimes depending on certain situations. Leadership is something which imbibes the quality to inspire, motivate, build trust and relationships, provide ideas and make some spontaneous decisions accordingly; whereas Management is something which involves balancing all factors responsible to run any kind of organization....   [tags: Management, Peter Drucker, Leadership]

Better Essays
725 words (2.1 pages)

Blue Ocean Strategies For A Strategic Planner Essay

- A good mission statement must be clear and concise, concerned with the organization today, and specific about the products and services offered. List three characteristics of a good Vision statement A good vision statement must be inspiring, challenging, and about excellence. Explain the concept of Blue and Red Ocean strategies to a strategic planner. Blue ocean strategies help discover unchallenged market spaces where competition does not currently occur. Planners use the space to provide new offerings to the market....   [tags: Strategic planning, Strategic management]

Better Essays
1191 words (3.4 pages)

A Summary On Leadership Learning Essay

- Summary of Leadership Learning Throughout this course of study we have had the opportunity to explore different definitions and theories of leadership, and have been asked to consider and apply them in thought and reflection concerning both our organization and our own personal leadership practice and style. This process has caused me to reconsider both my premises and historical leadership experiences and knowhow. The first and greatest singular impact for me was the realization that leadership, good leadership, is in fact very dynamic in principal and in daily practice; based the circumstances and situation; as well as many other immediate and ever changing factors....   [tags: Leadership, Charismatic authority, Management]

Better Essays
896 words (2.6 pages)

Essay on The Importance of the Ocean

- How important is the ocean. Plants that grow in the ocean produce half the oxygen all of the world’s population needs to survive (The Nature Conservancy, 2014). The Carbon dioxide the body releases is also absorbed by the ocean’s waters (The Nature Conservancy, 2014). Medicine that is used to fight cancer and cure disease is formulated from ingredients from the ocean (The Nature Conservancy, 2014). Not only does the ocean keep the people of the world healthy but it accounts for 128 billion dollars of the GDP, keeping the economy healthy also (The Nature Conservancy, 2014)....   [tags: Ocean, Marine Life, Fishes, Tuna]

Better Essays
1249 words (3.6 pages)