Jeans have become one of the most popular articles of casual dress around the world. Nothing speaks louder than consumers’ demand; estimated over 800 million pairs of blue jeans are produced worldwide, which represents a multi-billion dollar business. According to market-research firm NPD Group, Americans bought $13.8 billion of jeans in the year ended April 30, 2011. Another resource claims that North America alone accounts for 39% of global purchases of jeans, followed by Western Europe at 20%, Japan and Korea at 10%, and the rest of the world at 31%.
The story behind the birth of jeans emerges from an interesting collaboration between an innovative tailor and a bright businessman. In 1853, Levi Strauss established a whole dry goods business in San Francisco, selling clothing and many other products to small general stores all through the west of America. One of many regular costumers was Jacob Davis, a tailor in Reno Nevada, who used to purchase his work material from the whole sale house of Levi Strauss & Co. At some point, Davis invented the process to rivet the pocket corners on men’s pants to make them stronger. Having earned great success, Davis decides to write to Levi Strauss, suggesting that they jointly apply for a patent; and Levi agreed. Consequently, in 1873, Levi Strauss & Jacob Davis are granted a patent on the process of riveting pants by the U.S. Patent and Trademark Office on May 20. It is patent number 139,121 and this is the invention of the blue jeans.
The great reception towards blue jeans is owing to their extremely sturdy and long lasting material. This is because the indigo warp was heavily sized with starch, and the denim fabrics were woven into a very tight structure. On the other hand, this made blu...
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...process adds from 10 to 15 percent to the price of the fabric, industries still save money because more products can be made in less time. Therefore increasing profits, as well as, reflecting the savings onto the consumers. Other advantages of ‘biostoning’ include, enzymes can be recycled, reduced strain on the industrial washing machines, shorter treatment times, and imperfections are significantly reduced, hence increasing productivity and efficiency. Consequently, this saves the environment by reducing water consumption and waste pollution. The elimination of pumice powder and dust creates a less intensive and safer working condition. However, one problem with biostoning was "back staining" this occurs when loosened dye particles redeposit onto the surface of the fabric, causing discoloration. Such setback can be immensely reduced by optimizing running conditions.
Levi's 501 Jeans The 501 are a genuinely unique product, first manufactures in 1873 in San Francisco and are unchanged to this day. The 501 Jeans are timeless, well designed, functional, adaptable and classic. Traditionally Levi's were worn as hardwearing trousers for working men. Cowboys and Californian farmworkers throughout the century wore them.
“It wasn’t until the B.F. Goodrich Company decided to use Gideon’s fastener on a new type of rubber boot - they renamed the fastener to zipper and the name stuck” (Dean). The fashion industry had not accepted zippers into their designs yet and still prefered to use buttons. “It would be another twenty years before the fashion industry would promote the closer on garments” (Dean). After those long years, zippers were finally introduced onto men’s clothing. While zippers were being used on men’s clothing, buttons were used on women’s clothing until 1920 (Gurel).
Everyone knows the famous brand Levi Strauss and the wonderful products from the brand, but do you know the entrepreneur behind the brand? Do you know the struggles he went through, the life he lived that led him to become one of the best brands in the world? Levi Strauss isn’t just a brand, it’s the success and the dream of an entrepreneur that came true. Levi Strauss is an immigrant from Buttenhiem, Bavaria, who came to America with his mom and two sisters when he was eighteen years old. Strauss’s date of birth was February 26, 1829 in Buttenheim, Bavaria, and the day he died was September 26, 1902 in San Francisco, California.
Levi's had sold to Wal-Mart through a value brand called Brittania in the 80's and the 90s, but that came to an end in 1994 over a dispute in Canada about Levi's Orange Tab jeans. After that, sales dwindled for Brittania, and Levi's sold Brittania to VF Corp. In 2002, however, Levi's was thinking about offering a new value brand for Wal-Mart. It was not that easy of a decision though. They had to think of a way to keep the existing customers in the other channels and not lessen the brand's perceived quality overall.
Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria, Germany to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews.
Cotton is not only used in clothes, towels, and jeans, but is used in fishing nets, tents, coffee filters, paper, socks, and it is used as filling for car seats, pillows, and furniture. In essence, I wear cotton and unintentionally I see it and use it habitually. Often times, I am unaware of its prominence in my life, but hence it truly is the “fabric of our lives”.
When Levi came back to United States, he decided to create his pants company. He met his friend Jacob Davis who told Levi about his idea of using copper rivets to reinforce the strands of material in the pants to hold it together. Levi loved the idea and soon both of them got a patent for jeans. Their business boomed as they witnessed heavy sale of jeans with its growing popularity.
In 1967, the New York born bred Ralph Lauren started the Polo division of Beau Brummel neckties. Ties at that time were in an Ivy League phase-dark, narrow and undistinguished. But, for several years, Mr. Lauren had harbored the nation that the time was right for a new look. And so, he pioneered the wide tie-a four-inch tie made from opulent materials and fabrications that were unheard of in the business. Polo ties soon became the status tie. And Ralph Lauren became the menswear design to watch, as his ties revolutionized the industry.
Gap was first founded and launched by Don Fischer and his wife Doris in San Francisco in 1969. The store was launched when Don a real estate developer, saw the increasing popularity of jeans and the need for a better range and offerings for people. He opened the first store with an age range of his clients going to be from 14 to 25 years old and this is where he took the name ‘generation gap’. Fischer built the original store around one product, Levi Jeans, offering a larger selection of sizes and styles than the consumer could get anywhere else.
The luxury of using a pre-treatment machine on dark garments has some perks but these won't be realized if one has a limited understanding of the method. An advantage manual DTG pretreatment sprayers have over the sophisticated machines is that one has better control of how a project turns out. In the meantime, OmniPrint is bringing attention to its diverse line of pretreatment supplies that enhance coating performance. With automated systems, there's a higher rate of overdone garments as opposed to pretreatment by
Zipper History growing history zipper Elias Howe, the creator of the sewing machine had got a patent for an appliance named An Automatic Continuous Clothing Closure In 1851, which had a comparable task to the recent zipper. But it was never brought to light. Another inventor Whitcomb L. Judson got second patent in 1893.
Linda Pastan and Larry Levis are both are fitting into the American literary tradition. Linda Pastan has also reputation determined upon the subject through short poems, such as family life, domesticity, motherhood, the women's experiences, death, aging, fear of loss and the loss of life and well-known vulnerabilities create a relationship (Linda Pastan poems), while Larry Levi’s poems are short and shaped by his own instincts or his imagist gesture of Surrealism (Wakoski). Levi's continues to develop and mature as a poet during the 1980s. He uses his poetry and imagination to find the symbol and this influences the lives of others (Wakoski). In selecting Larry Levis’s the poem “Winter Stars” and Linda Pastan’s the “The Obligation to be happy”,
Many of the pants were made of cotton which they could be boiled, or some of them were made of silk and these were be worn in only special occasions. Also in the period Nylon was found and it was a major player in the development of the modern underwear. The reason why Nylon was more promoted as it dried faster than cotton or rayon
In the world of fashion, there is denim. It is one of the world’s oldest fabrics, and has been modified and remodelled to go with the latest fashion trends. The first ones who wore this fabric are workers in the California Gold Rush era, designed by Jacob Davis because of its sturdy material that withstood the harsh working conditions. Not just them, even sailors from Italy use this material too as their sailing uniform. Then, it started appearing as an actor’s apparel, and that’s when denim started to become one of a fashion item. People started wearing jeans as part of their daily apparel and even adding their own ideas, such as studs and colouring it with different shades of denim. It doesn’t only stop around that era, but today, they are seen everywhere and has become a major clothing piece for almost all of the age groups. As a reference, we can see young children already wears jeans as part of their clothing, the teenagers added jeans to their wardrobe, and even for the seniors, they consider jeans as a simple and comfortable clothing pieces.
It is the process of cleaning the cotton. Heavy impurities like leaves, seeds etc. are removed from cotton in this process. From ginning factories, cotton is sent to spinning units in bale form.