The creator of this poster, Einson-Freeman INC, used very creative ideas to get their message out and capture the attention of the targeted audience. With its big front text that read “ FULL SPEED AHEAD!” and the good looking picture of Uncle Sam operating a train while a wind is blowing through his body, the creator made this poster to look like as if it’s about to take the audience on a great adventure of some kind. But in order to do so, they have to buy something and be a member. They remind the audience to do so by writing the word “NOW” in capital letters while the rest are small letters. They used different techniques to convey their message and to make it highly persuasive and appealing.
The credibilities or ethos of this poster is very highly persuasive and respectable. It was published for the US government, the most powerful and influential government in modern world. It is 240 years old government. Because of this, the US government 's actions are rarely questioned or opposed. It’s a government founded on principle of democracy...
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