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It was a dark and stormy Tuesday night, but thank God my electricity was not out for if it were, I would be banned from my only happiness: the BLOG RING! I signed on to the internet with trepidation yet excitement. After going through the usual hoops to gain access to my haven and signing in passwords and usernames here and there, I finally reached the world of internet communication and sharing of ideas: free speech at its most liberal. To my horror, I came to find only one message from a fellow blogger I have never met. I decided to check out the stranger's new blogs. That was a mistake. When the screen popped up the information presented was quite disturbing. It talked about the different ways to torture people for pleasure. The conclusions seem obvious: the internet can be deceiving. With today's technology it only takes a few seconds to send an instant message from New York to Australia. Since the beginning of voice mail to the advancement of blogs and instant messenger, people use the internet as a source of income and information. So why has blogging become the new process of spreading news? Well, it all comes down to politics. Blogging has changed the internet realm by influencing the way people respond to politics.
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As Jeff Baylor, a vivid blogger, notes that the Perseus Development Corporation, a consulting firm that studies Internet trends, estimated that by 2005 more than ten million blogs will have been created (2). To their amazement they were right. Media institutions have adopted this form of publishing as well. Many television networks and opinion journals are now hosting blogs on their Web sites, which sometimes features transmissions from their own correspondents. Since the beginning, blogs have been influencing U.S. politics. The top five political blogs together attract over half a million visitors per day. Jimmy Orr, the White House Internet director, recently stated that the "blogosphere" "the all-encompassing term to describe the universe of weblogs as instrumental, important, and underestimated in its influence" (Bayler 3). Jeff Baylor, a vivid blogger, states that nobody understands that better than Trent Lott, who in December 2002 was forced to resign as U.S. Senate majority leader in the come around of provocative statements he made at Senator Strom Thurmond's 100th birthday party. To begin with, Lott's remarks received little consideration in the typical media but the accident was the focus of forceful online remarks, shoving renewed media attention that transformed Lott's mistake of judgment into a full-blown scandal (3).
Blogs are becoming more influential because they affect the content of international media coverage. Todd Gitlin, who is a professor of Journalism at The University of Michigan, notes that the media frame reality through "principles of selection, emphasis, and presentation composed of little tacit theories about what exists, what happens, and what matters" (qtd. in Baylor 3). Brian Montopoli, a reporter for CBS News, recently stated that progressively more and more journalists and pundits take their indications about "what matters" in the world from weblogs. For significant topics in global affairs, the blogosphere functions as an unusual combination of distributed knowledge, real-time response to breaking news, and a public-opinion indicator. Also a hierarchical structure has taken shape within the primitive turmoil of cyberspace. A few elite blogs have emerged as aggregators of information and analysis, which enables the media commentators to extract meaningful analysis and rely on blogs to help them interpret and predict political developments (para 1).
A link to a website helps the popularity of that web site, and drives traffic to the web site. This is a proven fact, and it is covered in great detail on many web sites on the internet. The FEC, also known as the Federal Election Commission, sees that addition is that for a political campaign, the visitors you send to the campaign web site may turn into donors to the campaign. Mike Rogers, a major blog advocate for freedom of speech, stated that
I believe that blogging is simply the next step in the history of our nation and in the history of how people can gather information and put it out there. When our nation was founded and the Constitution was written, the Federalist Papers were published to share with the masses information and thoughts on the new government...in the mid 1900's people like I.F. Stone gathered information and disseminated it to the masses via newsletters and such. Blogs are the next natural step...they give people a way to connect with information and to use it to take action. Surely there will be those who use them and those who abuse them...but I think that overall, the public is able to determine what is honest (Interview).
As David Herron stated, "It is not clear to me that blogs would be insufficient for communication within an organization. Blogs might threaten the hierarchy because there is nothing to stop a low-level analyst's blog from becoming more popular than that of a senior vice-president" (2). Many agree with Herron's statement. Blogs are becoming the new way to communicate. Some blogs may represent bad ideas or have bad motives but on the opposite, many blogs are beneficial to companies and society. The grassroots of the blogging phenomenon is the Internet's answer to the clumsiness of the business mainstream media and as Trevor Cook says, "the movement may sow the seeds for new forms of journalism, public discourse, interactivity and the online community" (5).
Besides blogs being used to spread the gossip about celebrities to new Bushisms, many people believe blogs will not survive after a number of years. You may be thinking why not? The answer is very simple: technology. Technology is changing at a rapid movement throughout the world. In Korea, they receive new technology for phones and DVD players within 3 months of each new item on the market. A Korean will go and buy the newer model every time it hits stores because it is changing so rapidly. Blogs are considered the "new" technological advancement for the time being. Within a few years, blogs will be out and a new form of online journaling will be in. All it takes is some time. Blogs have emerged from the personal level to the corporation level. Some corporations are even trying to regulate the use of blogs because they fell they are having a negative impact on the company. That idea is ridiculous. Blogs are just a place where many people can vent their feelings without having to worry about paying for a therapist. By trying to limit people's abilities to use blogs they are also limiting our free speech rights.
Blogging also represents the bottom floor of the personal webcasting revolution. Weblogging, which is another term for blogging, will force a new form of recreational journalism as millions of internet users, especially the younger generations, take on the role of columnist, reporter, and publisher while fashioning their own personal broadcasting networks. Blogging will change how we look at the internet today and encourage many to voice their opinions and take a stand because it is beneficial to themselves and society.
Based on the evidence it is clear that blogging has influenced how people respond to politics today. Blogging may seem like another internet trend that will die out in a few years but through recent research we have seen that the use of blogs has greatly increased since the beginning. Blogs serve can serve a personal use or a political use, either way people everywhere can read what you write and surprisingly they are usually influenced in the process. In today's political world there are many different types of advertising and voicing your name but now blogs have changed how most politicians will look at the World Wide Web.