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portrayal of race in the media
portrayal of race in the media
portrayal of race in the media
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For the millions of people around the world, the television and film industry is more than just a form of entertainment, but also a way of understanding and getting a glimpse into the culture it is created from. Unfortunately, many of these representations continue to perpetuate disturbing racial stereotypes and further promote racial discrimination. Many individuals think that racism no longer exists, but a quick survey of the films and television shows currently out would suggest otherwise. Blatant racism can be seen in Hollywood blockbuster movies like Transformers where two “jive-talking” robot characters present racial caricatures, they speak in “street slang”, can't read, and wear gold tooth pieces. More subtle racism can be noted in the fact that of the top ten movies in the box office, not one features a minority in the lead character. The fact that there are so few images of minorities in films and on television is even more damaging than the stereotypes. When minorities are seen, they are usually in the background, playing sidekicks or present just to further the storyline of the white male lead.
Racial discrimination has been entrenched in the film industry since its inception when Blackface also emerged. According to Wikipedia, “Blackface is a form of theatrical makeup used in minstrel shows, and later vaudeville, in which performers create a stereotyped caricature of a black person.” Part of the most damaging aspects of Blackface were the stereotypes they created of African Americans. All performers both white and black, when performing as black characters were expected to darken their faces with makeup and to conform to the following stereotypes.
First, the stereotype of Zip Coon, which was first performed ...
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...m to plan or strategize successfully.”(brown-face.com) Examples of The bandito can be seen in our cultures current portrayals of Latinos as drug dealers, thugs and gang members.
One way to challenge these stereotypes is for people to create more of their own entertainment. More and more individuals are using social media video sites like Youtube to create and publish their own content. As consumers of television and film, one can dictate the quality of content that they receive by choosing to support only those shows and movies that meet their requirements. One can also support writers, actors, and producers that share and reflect their values. Although much has changed in the film and television industry. There are now more positive characters and overall roles of minorities being shown. It is important to have a balance of both positive and negative images.
African American representation in the film industry has always been a topic for discussion. Whether talking about character types and roles, the actors being cast or not cast, and the lack of diversity in front of and behind the camera. ‘The contemporary status of race in mainstream American culture is intimately bound to the process of representation within and through the mass media.’ (Rocchio, 2000, p. 4). Any role that was to be played by an African American kept in with the dominant stereotypes of the time of production; incompetent, child like, hyper-sexualised or criminal.
The usage of media is huge in nowadays. People rely on different kinds of media to receive information in their everyday life because they are thirsty for the diverse and informative content. However, inaccurate portrayals of people from different races always appear in the media and audience will exaggerate those portrayals by their inflexible beliefs and expectations about the characteristics or behaviors of the portrayals’ cultural groups without considering individual variation (Ting-Toomey and Chung, 2012); in fact, it is also called as stereotypes. According to a study by the Center for Integration and Improvement of Journalism at San Francisco State University (Stein, 2012), racial stereotyping continues to occur in media and the mainstream media's coverage of different cultural groups is full of biased reporting, offensive terminology and old stereotypes of American society. It specifically emphasizes that majority of the stereotyped characters in media will only bring out the dark side of their cultural groups which many of them might not be true, especially for the portrayals of black community: African American.
Many people in America like to think that racial stereotyping and racism is a thing of the past, but racial stereotyping is still prominent in America. Although racial stereotyping and racism significantly slowed down, it still remains a major factor in American society. In “The End of Post-Identity Television,” Aymar Jean Christian argues the fact that race is not a major factor in casting characters in a television series or a movie, he reveals that race is not relevant anymore. In Michael Omi’s “In Living Color: Race and American Culture,” he argues how racial stereotyping and racism still exist in America. The Cosby Show seeked to change racial stereotyping in television by portraying an upper-middle class African American family. The Cosby Show attempted to break barriers for African Americans in television and did so by paving the way for other major African American based sitcoms. “The End of Post-Identity
Andre, Judith. “Stereotypes: Conceptual and Normative Considerations.” Multicultural Film: An Anthology. Spring/Summer 2014. Eds. Kathryn Karrh Cashin and Lauren Martilli. Boston, MA: Pearson, 2013.
...ent from the silent era of film, overt racism of ethnic minorities was blatantly apparent within the film medium. However, presently this overt racism however has shifted into a more subtle segregation of casting and racial politics within the film medium. It seems that both the problem and the solution lies in the Eurocentric domination within the Hollywood film industry – and it seems that it still remains challenged to this day.
Woll, Allen L and Randall M Miller. Ethnic and Racial Images in American Film and Television: Historical Essays and Bibliography. n.d. Print.
Although blacks have won Academy Awards for acting, screenwriting, and music production they still find trouble in getting quality roles within the film industry. (Common Black Stereotypes) Long before television and films were being produced, there were plays and different forms of entertainment where blacks were stereotyped. They were often played by white people in a demoralizing fashion. Over time blacks became seen as the same and that was bad people.
... middle of paper ... ... Despite the progress that blacks have worked toward since the days of slavery, society continues to give in to the monetary benefits of producing self-disparaging entertainment and media. It is not only up to the directors, editors, producers and writers to establish this change, but it should also be the demand of the people, or the consumer.
In addition, due to negative feelings about Asian Americans prevalent in American culture, Hollywood’s attempt to expand its target audiences is constrained, and despite the increasing market values of Asian Americans, Hollywood is possibly unwilling to portray successful Asian characters for fear of provoking its mainstream audiences who hold prejudice against Asians. There is a dominant white preference over the effects certain stereotypes may have on Asians and Asian Americans (Park, 2005).
Although we have taken monumental strides in the past fifty years towards racial equality and diversity, it is still commonly argued that popular culture lacks some sort of racial representation. In the United States, the people who live here are vastly diverse when it comes to race and culture, yet in the media people of color get marginalized and stereotyped everyday in film, music, and etc.
Often racial injustice goes unnoticed. Television tries to influence the mind of their viewers that blacks and whites get along by putting them on the screen to act as if interracial relationships has been accepted or existent. “At the movies these days, questions about racial injustice have been amicably resolved (Harper,1995). Demott stresses that the entertainment industry put forth much effort to persuade their audience that African Americans and Caucasians are interacting and forming friendships with one another that is ideal enough for them to die for one another. In the text, Demott states “A moment later he charges the black with being a racist--with not liking whites as much as the white man likes blacks--and the two talk frankly about their racial prejudices. Near the end of the film, the men have grown so close that each volunteer to die for the other” (Harper,1995). Film after film exposes a deeper connection amongst different races. In the text, Demott states “Day after day the nation 's corporate ministries of culture churn out images of racial harmony” (Harper, 1995). Time and time again movies and television shows bring forth characters to prove to the world that racial injustice has passed on and justice is now received. Though on-screen moments are noticed by many people in the world it does not mean that a writer/ director has done their
After viewing the film Bamboozled by Spike Lee I feel as though he is suggesting that racial stereotypes will continue to be emphasized in television and other mass media outlets but as a way to provide entertainment. From a person working with the media’s perspective, many communities are growing towards becoming more diverse in which would lead them to think of an effective way to connect with a hugely diverse audience. Many races have common stereotypes that the media would use to connect with their audience on a personal level, sometimes it would be seen as offensive, but avoid conflict with their audience and maintain their image they would add comedic effect so it would only appear as a joke.
Racial stereotypes have always invaded films, from the earliest silent film, to the most modern film production. Stereotypes in early America had significant influence over how other viewed African Americans, Latinos, Asians etc. The most stereotyped race in history is the black male. In most early films, they were portrayed as simple minded and careless individuals, but when African Americans started to stand up for themselves films portrayed them as more savage and bloodthirsty.
Despite many progressive changes, racism is still a major issue. No one is born racist, racism is taught and it is taught in popular culture. Younger generations are exposed to racism through popular culture; one of the many mediums in which racial stereotypes are still supported. Matt Seitz, in his article, “The Offensive Movie Cliche That Won’t Die” claims that metaphorically, in popular culture cinema, African-Americans are mentors of a white hero, but beneath the surface, it is racially offensive towards these mentors because they are still considered servants of whites. Michael Omi, in “In Living Color: Race and American Culture” adds to the claim of Seitz that racial issues in our society brought on by the media and popular culture. He
While watching movies, have you ever noticed that the villains in almost every single Hollywood film are of Middle Eastern or European descent? In a reoccurring theme of Hollywood, the villains in these films are almost always foreigners or people of color. This is a stereotype. On the other side of the spectrum, we often see that the heroes of these films are most often than not white males. This is another stereotype. Within the last few years, we’ve seen actors such as Will Smith, Morgan Freeman, and Zoe Saldana take the lead roles, so it can’t be said that there are no non-white heroes, but there certainly isn’t many. Hollywood action movies, moreover than other genres, are typically loaded with an abundance of stereotypes. The way these movies are composed and structured can tell us a great deal about the views held within the American psyche and who holds the social power. The harsh reality is that the media ultimately sets the tone for societal standards, moralities, and images of our culture. Many consumers of media have never encountered some of the minorities or people of color shown on screen, so they subsequently depend on the media and wholeheartedly believe that the degrading stereotypes represented on the big screen are based on fact and not fiction. Mary Beltran said it best when she stated in her “Fast and Bilingual: Fast & Furious and the Latinization of Racelessness” article, “ultimately, Fast & Furious mobilizes notions of race in contradictory ways. It reinforces Hollywood traditions of white centrism, reinforcing notions of white male master while also dramatizing the figurative borders crossed daily by culturally competent global youth – both Latino and non-Latino” (77). This paper will specifically look...