Black Water Rafting Case Analysis

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Black Water Rafting Case Analysis

Black Water Rafting has outgrown their original business plan, goals, and partnership setup; to ensure growth, protect itself from impeding competition, and to ensure future financing Black Water Rafting must establish a strategic plan for the next two years.

Because of external pressures from both competition and uncertainty about their primary tour, which accounts for 66.7% of their income, Black Water Rafting must diversify their offerings to customers to ensure future growth and a competitive advantage.

As external market conditions and the environment change, such as the land rights of the native tribes of New Zealand, private landowners and a new hotel proposal, Black Water Rafting's profitability and ability to react in the market is affected.

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