Black Gold Using the Theoretic Works of W.E.B Du Bois

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In many U.S homes, as is the custom in most western cultures, the first beverage consumed at the start of every day is coffee. From its origins in Ethiopia, the strong black liquid has evolved from its modest beginnings to become an art form, a gourmet luxury, and the addiction of millions. The documentary Black Gold directed by Nic and Marc Francis addresses issues that rarely cross the minds of its consumers: who produces the coffee, and how does the coffee we drink directly affect the livelihood of those farmers who grow it? The documentary highlights the poverty that plagues Ethiopian coffee farmers by contrasting the impoverished African cities with the wealth of the western countries that control the market in order to gain the highest profit from their commodity. This essay will seek to analyze the racial and economic implications of the documentary using the theoretical works of sociologist and civil rights activist W.E.B Du Bois, with specific concentration on his concepts of The Color Line, The Veil, Double Consciousness, and False Consciousness. The concluding portion of the essay will include a critique on Du Bois’s work from a feminist perspective with respects to his inadequacy in including women as a part of his notion of The Talented Tenth, and how his views on African-American women do not fit the cultural context of the women in Africa. W.E.B Du Bois was the first social theorist who not only wrote extensively on the experiences of his fellow African-Americans, but also critically remarked on the global racial order to understand the economic and racial dimensions of the European colonization of Africa and other third world countries. In his definition of The Color Line, Du Bois describes the global phenomena as ... ... middle of paper ... ...t, show a stark difference in racial color that Du Bois would consider the root of oppression. Works Cited Appelrouth, Scott, and Laura Desfor Edles. Classical and Contemporary Sociological Theory: Text and Readings . Edition 2. Los Angeles: Pine Forge Press, 2012. 256-654. Print. Black Gold . Dir. Marc Francis, and Nick Francis. Speakit Films, 2006. Film. Erulkar, Annabel. "Early Marriage, Marital Relations and Intimate Partner Violence in Ethiopia." Guttmacher Institute . N.p., 10 Mar 2013. Web. 14 Nov 2013. . Griffin , Farah. "Black Feminists and Du Bois: Respectability, Protection, and Beyond." Annals of the American Academy of Political and Social Science. 568. (2000): 28-35. Web. 11 Nov. 2013. .

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