Essay PreviewMore ↓
Predicting the future can be a difficult task for a business. So, how are Companies able to predict the future successes or failures of their products or services? There are several answers to that question. Many companies analyze factors like the economy, misunderstood sales pipeline, customer budget cuts, competition, market shifts, product inadequacies, supply shortages, and historical stats to anticipate sales (SalesVantage.com, 2008). The key to analyzing the Wii’s future success will have to come from Nintendo’s past. Analyzing Nintendo’s and Wii’s history is the “background” portion of the BIRAC method.
Nintendo Company Ltd., is a limited company, headquartered in Kyoto, and is a Japan-based company engaged in the leisure equipment business. The Company has two business segments. The Leisure Equipment segment is engaged in the development, manufacturing and sale of portable and home use game machines as well as game software. The Others segment is engaged in the manufacture and sale of poker cards and karuta (Japanese-style playing cards), the sale of Pokemon (A Japanese animation character) goods, the management of intellectual property rights, the provision of electronic registration services of domestic machines, and others. The Company has 23 subsidiaries and five associated companies (Google, 2008).
In 2007, Nintendo had about 3,400 employees generating 2.5 million each (Cable News Network, 2008). As mentioned before Sony’s Playstation and Microsoft’s Xbox are the Wii’s greatest competitors. Sony has approximately 180,500 employees with 3.1% of them in the video game business segment (Sony, 2008). Microsoft has approximately 89,900 employees with an unknown amount working for their Microsoft Game Studios division. The Wii, Playstation, and Xbox are aimed at the individual consumer.
By the 1950’s, with the company still under the Yamauchi family control, it became known as Nintendo Playing Card co, perfecting the process of producing plastic coated playing cards and, by 1959, was using Disney characters on the back of its merchandise.
How to Cite this Page
"Birac Analysis Paper." 123HelpMe.com. 31 Mar 2020
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Decision-Making Model Analysis Paper Before embarking upon this assignment, I never thought much about "Decision-Making Models." In fact, I was somewhat surprised at the sheer number of models I stumbled upon in my research. A quick look at Wikipedia (http://en.wikipedia.org/wiki/Decision_making) shows that, for business applications alone, there are well over a dozen decision-making models to suit any need. Without being cognizant of the fact, the decision-making process at my current work site closely resembles the "Pros & Cons Model." The purpose of this paper is to introduce the "Pros & Cons Model," discuss the way in which we have implemented it, and espouse some of the benefits of i... [tags: Decision Making Model Analysis Research Paper]
818 words (2.3 pages)
- Analysis of Newspaper Research Report Paper Obesity is on the rise in the United States in both adults and children. On average, 30% of children suffer from obesity and over the past years recognition of the disease and its consequences have elevated nevertheless, the disease remains untreated and undiagnosed (Moran, 1999). Studies show that overweight children are at a statistically greater probability of developing health issues, which eventually lead to death. The seriousness of the disease triggered many research studies; one of these researches is reviewed below.... [tags: Article Analysis ]
875 words (2.5 pages)
- Merger Analysis Paper Exxon Mobil Corporation, formerly named Exxon Corporation, was incorporated in the State of New Jersey in 1882. On November 30, 1999, Mobil Corporation became a wholly-owned subsidiary of Exxon Corporation, and Exxon changed its name to ExxonMobil Corporation. ExxonMobil Corporation has several divisions and hundreds of affiliates, many with names that include ExxonMobil, Exxon, Esso or Mobil. ExxonMobil is the one of world's largest integrated oil company. Exxon Mobil engages in oil and gas exploration, production, supply, transportation, and marketing around the world.... [tags: Business Analysis ]
1195 words (3.4 pages)
- Deconstructive Analysis: The Yellow Wall Paper Deconstruction or poststructuralist is a type of literary criticism that took its roots in the 1960’s. Jacques Derrida gave birth to the theory when he set out to demonstrate that all language is associated with mental images that we produce due to previous experiences. This system of literary scrutiny interprets meaning as effects from variances between words rather than their indication to the things they represent. This philosophical theory strives to reveal subconscious inconsistencies in a composition by examining deeply beneath its apparent meaning.... [tags: literary analysis, Shirley Stanton]
1365 words (3.9 pages)
- Paper Menagerie Riya Shah Paper Menagerie Riya Shah “Paper Menagerie,” by Ken Liu, is an emotional story of a selfish son and his interactions with his out-of-place mother, who had immigrated from Asia to be his father’s wife. Jack is a half-Chinese, half-American boy who lives in Connecticut. In the beginning of the story, he is very attached to his mother, but certain incidents with other kids make him want to be as distant as possible from his Chinese mom. He demands that his mom converts to being a “normal” white American mom and that he and his family should give up all Asian customs.... [tags: Chinese paper folding, Mother, Family, Father]
1363 words (3.9 pages)
- My achievements throughout this semester have been greater than I initially thought at the beginning of the class. I originally struggled with finding topics to write about it, making my work flow from topic to topic and between sentences, and citing my sources in APA format. The one aspect I am particularly proud of is how well I did on the assignment of citing sources, which I received a higher score on compared to the class average. Other than citing sources, I have partially overcome my struggle with transitions with the help of the writing assignments and the resources in the textbooks for making sentences and paragraphs flow.... [tags: Writing, Paper, Critical thinking]
896 words (2.6 pages)
- There is one universal language: the language of music. Music has a special quality and ability to bridge both social and cultural divides. A proposed theory by Dr. Gray, Founder and Director of National Musical Arts’ BioMusic Program; describes music has been around longer than human-beings have. Music is the one thing human beings from various backgrounds can relate to. Every living creature would agree. Music is heard everywhere not just among humans, but in nature as well, through the twitting of birds, winds blowing, the soft sound of raindrops against a windowpane, the ocean waves moving back and forth and the hum of the ocean rushing in a sea shell.... [tags: Music Analysis ]
1501 words (4.3 pages)
- Not all plays are character-driven, in fact a great many are not. So if the characters are not what keep the audience intrigued, well then what does. There are many possible answers to this question. Paper Wheat uses the history of a group of people, a specific message commenting on a time period, spectacle elements such as song and dance, and the genre of comedy to keep its audience both engaged and entertained. There are many elements to a play that can engage the minds of an audience.... [tags: Essay on Paper Wheat]
800 words (2.3 pages)
- SWOTT Analysis Paper A SWOTT analysis is used to present a detailed picture of the health of a company. This tool can be used to tune up or diagnose and repair issues that are worn or in the process of becoming faulty. Managers have access to a tool that will allow them to effectively evaluate and make decisions. The SWOTT analysis can ensure that issues are identified and classified so they may be prioritized properly. The problem is shown so managers can see the answer. The SWOTT analysis offer a four part approach in effort to analyze the necessary strategy and before implementing the long term plan the four aspects are considered.... [tags: Business Analysis ]
1520 words (4.3 pages)
- Business Process Analysis and Measurement Paper Within the successful planning and execution of every prominent business today is the underlying factor of operational management. Although in the early terms most companies that focused on this area were manufacturing companies, this innovative idea has struck cords into service and retail. From creating software to computers Dell has risen in the last 20 plus years to become one of the worlds leading technological innovators. In 2006 Dell achieved a pivotal goal and was named on the list of the Fortune 500 a coveted seat among all businesses.... [tags: Dell Business Analysis]
1840 words (5.3 pages)
Competition is a major issue the Wii is currently facing. “Many of the people predicting that only two systems would survive had Nintendo penciled in as the soon-to-be-deceased competitor” (Union-Tribune Publishing Co.). Sony’s Playstation had officially hit the market in 1991, fighting off an injunction into using the name from Nintendo, but after only 200 or so units were made, production was focused on a fresh incarnation that was finally unleashed in late 1994 arriving in the US and Europe in September 1995. With the console using discs not cartridges, and also usable as a CD player, Sony hit the ground running and Nintendo found themselves with a massive competitor. With the Xbox also capturing a percentage of the market, the GameCube did not enjoy the success that was expected of Nintendo, but their handheld market was growing ever stronger with the DS (Dual screen) released in 2004 to massive market acclaim. Although the GameCube continued to be produced, its sales (still a noteworthy 21 million units) many believed that the impact of the DS and the crowded market in household consoles would lead Nintendo to concentrate on their portable success. Indeed the DS was upgraded to a DS Lite, and the combination of the two had sold 37 million, despite competition from old enemy Sony – who released their first portable gaming machine, the PSP (Playstation Portable), in 2004. (Microsoft, 2008)
Gaming trends is another issue the Wii is facing. The Wii is a simple game console that was not made for high definition graphics and does not come close to the specs of the Playstation 3 and Xbox 360. This can hurt Wii’s market share if gamers want to play more advance games and take advantage of today’s technology like sophisticated online gaming. An example of one of the technological issues that the Wii is currently facing is their hard drive capacity. More advance games need a greater capacity that the Wii does not have. To keep up with their competitors that come with large hard drive space, Wii will need to resolve this issue. "We have said publicly that we’re looking hard at the storage situation, that we're working on a range of solutions," Nintendo of America President Reggie Fils-Aime told MTV Multiplayer. "We have nothing to announce now. But certainly it’s an issue we are aware of and we're working to find a solution and we will." (Ars Technica, 2008)
The two main issues that the Wii is facing are heavy competition and gaming trends. Focusing on “customer value” is an important key factor for the Wii to mitigate competition.
This has prompted many successful U.S. firms to focus on “customer value.” That firms gain loyal customers by providing unique value is the essence of successful marketing. What is new, however, is a more careful attempt at understanding how a firm’s customers perceive value. For our purposes, customer value is the unique combination of benefits received by targeted buyers that includes quality, price, convenience, on-time delivery, and both before-sale and after-sale service. Firms now actually try to place a dollar value on a loyal, satisfied customer. As pointed out in Chapter 5, loyal Kleenex customers average 6.7 boxes a year, about $994 over 60 years in today’s dollars (question 3, Figure 1–2).
Listening to consumers to stay ahead of the trends is a vital key factor for the Wii to stay on top of gaming trends.
Consumer tastes change— and quickly. This is the reason for Rollerblade’s concerns that it stay ahead of trends in the marketplace. Competition is coming from directions never anticipated even two or three years earlier. Rollerblade has always had to compete with skateboards and mountain bikes. But now it even competes with other active sports, as well as scooters and Heelys, a sneaker with an embedded, detachable wheel in the heel.17 Today, Rollerblade uses careful marketing research to listen to what various segments of Rollerblade customers want. For example, its website (www.rollerblade.com) enables its marketing executives to not only obtain detailed information about what skate features customers want but also link these wants to their individual characteristics like age, sex, and lifestyle (like hobbies and purchasing behaviors). Rollerblade’s “Skate Selector” on its website not only helps consumers select the skate that’s right for them but also provides timely data on consumer wants.
It is clear that Nintendo knows where it wants to go, and it is making family-friendly games for the casual market. The company may pay lip-service to the idea of the core or hardcore gamer, but at this press event, actions speak louder than words. For the holiday season and in the forseeable future, the hardcore gamers will have very little to play on Nintendo's machine (Ars Technica, 2008). If the Wii becomes more sophisticated with their technology, they may want to capture the hardcore gamers market that their competitors already have. Deploying hardcore online games like Halo or Call of Duty would greatly expand Wii’s gaming market.
It is essential for Nintendo’s Wii to analyze and adjust to the consumer’s new trend; whether it is online gaming, social networking party, or fitness games. Nintendo was on the brink of extension but the innovation and creativity of Nintendo’s Wii changed that. Nintendo should focus on what has brought them success, which is the Wii, but more importantly, the fundamentals of creative design and simplicity of innovation.
So what's next for this company, so full of surprises? The Wii gives Nintendo a few options. It could stick with the current Wii for a few years until today's top-end technology falls to Kmart prices. At that point it could introduce a Wii 2.0 with technology similar to today's PS3, but on the cheap. It could cut $50 off the sticker to compete with the price cuts that are undoubtedly coming from Sony and Microsoft. (Cable News Network, 2008)
Focusing on the Wii’s current customer market base should be Nintendo’s optimal solution. As an alternative optimal solution, to ensure the Wii’s continued success, Nintendo should also focus on expanding their competitor’s market base. To do this, Nintendo will need to advance their technological hardware to their competitor’s standards. Obtaining the Playstation’s and Xbox’s gaming market combined with innovated marketing and technological advances should spell the recipe for success.