Big data is the term for massive data sets that require computer processing to uncover minute bits of data that may have otherwise gone unnoticed. As calculating power increases, such data points are becoming used for many things, and retail is one of them. Macy (2013) notes that the use of big data has been driven by retailers as they seek to enhance their "path to purchase" methods. Online retailers in particular seek to develop their websites in ways that encourage the most purchases, and that requires the use of big data. For the shopper, this is also a benefit.
Hockenson (2013) argues that the website improvements that result from big data better the online shopping experience. Websites expert at the use of big data are able to provide users with the deals and offers that they are most likely to seek out. This is good for the site, but it also resolves one of the major problems for consumers. Sometimes consumers have difficulty finding what they need online. Amazon stocks far more items than any physical store, so big data is essential in helping users to work their way through such a massive inventory, and to do so more quickly that most consumers will in a store.
An example of how big data has impacted shopping – and online shopping in particular – comes in the form of plans that businesses are making for the upcoming holiday season. For retailers, the holiday season is the busiest of the year, and they have been using big data to prepare for this, by using data that they have capture in previous years to learn more about how their consumers make buying decisions. By giving consumers experiences that have background relevance, retailers hope to sell more. A good example is ...
... middle of paper ...
... impersonal online shopping experience will become personal, and that will convince more people to shop online, for more things. When offline retailers become adept at big data techniques, they too will begin to adapt to them. One can imagine a point where there is junction between the online and offline worlds, since most of us are permanently connected through our mobile devices, even when we are in the malls.
Macy, B. (2013). How we shop: Internet of things, big data, social and mobile changes everything. Huffington Post. Retrieved November 13, 2013 from http://www.huffingtonpost.com/beverly-macy/retail-30-internet-of-thi_b_4210230.html
Hockenson, L. (2013). How big data makes shopping online suck less. Gigaom. Retrieved November 13, 2013 from http://gigaom.com/2013/11/06/how-big-data-makes-shopping-online-suck-less/
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Table of Contents Introduction 1 Online shops, Logistics and the Last Mile Problem 3 The E-Commerce Platform’s Accessibility and Availability 6 Efficient Customer Response and Quick Response 8 Conclusion 10 References 11 Introduction Online shops are an alternative to traditional shopping methods, but do they solve product availability issues in a viable way, and are traditional shopping methods preferred over online shopping. Morris, B (2013) points out that more consumers prefer online shopping as 70 % of 3,000 online shoppers surveyed in February 2013 in a study performed by the United Parcel Service Inc.... [tags: The Logistics of Online Shopping]
2714 words (7.8 pages)
- ... Time Magazine’s article by Erin Skarda wrote about how retail technology formerly associated with online shopping is making its way to brick-and-mortar stores. “The latest digital innovations seamlessly bridge the gap between the online and offline worlds, creating user experiences that are interactive, socially integrated, personally tailored – and ingrained into our everyday activities,” she wrote. “It may very well be the next wave of a technological revolution, and at its core is one of the most social hobbies we partake in: shopping.” The pace of change in the global marketplace is breathtaking and requires a challenge of speed.... [tags: products, technology, customers]
790 words (2.3 pages)
- ... This literature review will cover some of those studies covering dimension of trust of online sellers. 2.2. Literature Review of previous studies Literature review can be categorized according to the title of various researches: 2.2.1. Consumer Trust on online Sellers From the perspective of trustworthiness of Internet merchants, an article adopted a multidisciplinary approach and developed an integrative model of consumer trust in Internet shopping through synthesizing the three diverse trust literatures.... [tags: factor of trust, online sellers]
575 words (1.6 pages)
- ... Rich, detailed product information will improve experience of customer. 3.2. Increase Your Product’s Presence More Than Other’s Products If you own e-commerce business and need to register on behalf of popular market places, just approach best Market Place Product Listing service. Their job is to process and upload product data on market places in exact manner at very competitive price. As you approach best partnership to achieve marketplace product listing service, you will achieve multiple things as follows, • They will adjust power of product based on specifications of particular market place • They will catch and group product data from multiple sources.... [tags: Electronic commerce, Online shopping, Retailing]
1346 words (3.8 pages)
- The development of E-commerce have revolutionised the manner in which consumers purchase. E-commerce has helped businesses to grow and expand beyond geographical boundaries and cater to the needs of consumers located anywhere across the globe. India, being a developing nation was expected to respond slowly and with less enthusiasm towards the development and implementation of E-commerce. E-commerce started to become popular only after 2005. It began as a system where businesses could interact with suppliers and place orders.... [tags: Retailing, Online shopping, Shopping]
1130 words (3.2 pages)
- ... This can potentially increase the footfall into the retail outlet influencing the shopper to shop more. Retailers can boost the in-store apps and get access to valuable insights via mobile usage data. Consumer Connection Millennial are super tech savvy buyers. To engage them into a physical outlet, retailers needs to be more innovative. Simple “browse and buy” will not melt their heart. 1. Dedicated Customer Apps turn a dull retail space into an engaging, interactive, and the two-way communication hub for retailers and consumers alike.... [tags: Retailing, Sales, Online shopping, Product]
737 words (2.1 pages)
- 1. INTRODUCTION In general, electronic commerce is the process of buying and selling goods or services using electronic systems between organisations and in business-to-consumers (Saxena, 2013). With the passage of time, electronic commerce had become one of the essential characteristics in the internet era. According to UCLA (University of California, Los Angeles) Centre for communication Policy (2001), online shopping has become the third most popular activity on the internet, immediately following e-mail using, instant messaging and web browsing.... [tags: Online shopping, Electronic commerce]
3285 words (9.4 pages)
- In general, electronic commerce is the process of buying and selling goods or services using electronic systems between organisations and in business-to-consumers (Saxena, 2013). With the passage of time, electronic commerce had become one of the essential characteristics in the internet era. According to UCLA (University of California, Los Angeles) Centre for communication Policy (2001), online shopping has become the third most popular activity on the internet, immediately following e-mail using, instant messaging and web browsing.... [tags: Electronic commerce, Online shopping]
732 words (2.1 pages)
- Retail industry Trends A trend simply reflects what seems to be going around at any given time. A trend can be in any area and doesn’t only reflect fashion, pop culture and entertainment. There can also be a trend in the stock market to be bullish or bearish, depending on economic indicators, or a political trend reflecting on a nation’s current mood (Vocabulary.com, 2016). Trends impacting the retail industry include social, environmental and technological trends, in ways that can either negatively affect or be beneficial to the industry.... [tags: Retailing, Online shopping, Plastic shopping bag]
1000 words (2.9 pages)
- Big-box retailers such as Target & Walmart have already recognized the growing influence of e & m-commerce, and are offering online store formats. Costco, whose advantage lies in bulk-sales, also announced greater focus and online with plans for mobile applications and improvement to Costco.com. It is becoming increasingly clear that the firms that continue to invest in the growing online sales channel are likely to emerge as future leaders. Brick n Mortar retailers such as Target and Walmart are investing in creating an omni-channel environment.... [tags: growth, technology, shipping]
1159 words (3.3 pages)
- the Kruetzer Sonata, A Doll House, Seagull
- The Trojan War and its Heroic Heroes
- Discrimination of the LGBT Community: Religion, Fear and Unnaturalness
- Evaluating the Most Effective Parenting Styles with Children for Positive Outcomes in the Home and Classroom
- Marie France Lifraise: A Likely Candidate for FINCA's Aid
- Dopamine and Drug Addiction