Essay about The Beverage Industry

Essay about The Beverage Industry

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The Beverage Industry is a very mature industry and includes companies that market nonalcoholic beverages and alcoholic items. There is room for growth opportunities but there are very few compared to existing businesses in the sector. Since the growth mainly comes from those already in this industry, many of the companies seek to diversify their offerings to continue to compete. One of the main ways to diversify their offerings is too seek out arrangements or acquisitions that expand their geographic reach, acquire new products, and expand their operations. Both sides of the market nonalcoholic and alcoholic have very sizeable companies that control large parts of the market. These companies are usually more stable and have little to no chance of catastrophic decline. However; the trends and opportunities tend to lean more towards newer players such as energy drinks which has become very popular in recent years. On the other side of the market you have craft brews that have started to take off and gain little by little on the bigger companies. The current environment of this industry is stable and continues to grow by acquisitions and new product offerings.
Pepsi is listed as a stable and is trending towards higher profits from their non-carbonated brands. Originally incorporated in 1919, PepsiCo is a leader in the global snack and the beverage industry. The company manufactures and sells a variety of snacks, carbonated and non-carbonated beverages, and foods. Pepsi does have a slight advantage in the fact that they have branched out to snacks. Products include: Pepsi, Mountain Dew, Gatorade, 7UP (outside the U.S.), Tropicana Pure Premium, Sierra Mist, SoBe Lifewater, Tropicana juice drinks, Amp Energy, Naked juice and Izze, and...


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...uch as I might want to admit it they have clear control of their company and the product lines they offer. Pepsi will continue to grow and find new ways to expand their business. Coke on the other hand does have a strong hold on the carbonated drinks section of the industry and continues to perform above the market. However, without new growth in new subsections of this industry Coca-Cola will slowly lose ground. The market is trending towards more healthy products and fresh refreshment offerings. In order for these giants to continue to control their perspective markets they will need to expand their offerings and products. It should be mentioned that current events that will play a role in the survival or destruction of these companies include the energy section and how it has ingrained itself into pop culture. Finally let it be known I still enjoy Coke over Pepsi.

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Essay about The Beverage Industry

- The Beverage Industry is a very mature industry and includes companies that market nonalcoholic beverages and alcoholic items. There is room for growth opportunities but there are very few compared to existing businesses in the sector. Since the growth mainly comes from those already in this industry, many of the companies seek to diversify their offerings to continue to compete. One of the main ways to diversify their offerings is too seek out arrangements or acquisitions that expand their geographic reach, acquire new products, and expand their operations....   [tags: PepsiCo, Coca-Cola, The Coca-Cola Company]

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