Post WWII is the era Friedan’s novel highlights; a time when women were to return home to their expected roles as housewives and mothers to live through what Friedan would describe as being dissatisfaction and unhappiness. This is when the ads, commercials, and the media began portraying women in a different li...
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... highlight the crucial part the media, magazine editors, and marketers played in establishing female societal roles post WWII and in ultimately constructing what became known as the feminine mystique, but the lives of housewives during this period could have been much worse. To describe this unequal treatment of women as progressive dehumanization and as a comfortable concentration camp is absurd, dramatic, and offensive. These women were by no means imprisoned in their homes or forced to live as housewives. Yes, it was seen as a social norm to be a housewife and devote one’s life to marrying and starting a family, but it was not absolute law. With The Feminine Mystique, women were able to realize the answer to their problems as housewives and seek an alternative happiness, but to equate this lifestyle to a form of torture or hell on Earth is ridiculous (Friedan 282).
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