Fear is not limited to just the application of scarcity; it can be applied to the fixed-action pattern called authority. Fear when applied to authority can be motivating tool, because the general public will adhere to what experts suggest is beneficial. For instance, when an authority figure like a leading child psychologist says your children will be condemned to a life of poverty if they don’t attend a private school, then you, as a parent, will mot...
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...s more content now that he engages in these actions than the sluggish feeling prior to the change.
This can also be used in more formal settings, as person could be motivated to work harder at her job if she notices that certain behaviors, such as arriving fifteen minutes early to work or accepting overtime, are rewarded with promotes or other perks consistently. This worker then might partake in these behaviors in hopes that she will then receive the reward. She could also notice that other behaviors, such as arriving fifteen minutes late or refusal to work any holidays, results consistently in punishments such as cut hours, layoffs, or other negative consequences. Therefore, she then avoids these behaviors in order to ensure she does not receive any of the punishments she has witnessed, while the boss has successfully established a productive work environment.
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