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...g a certain level of high-quality care due to the amount of information available to them. Competition drives businesses to work at their full potential and forces them to constantly evaluate their business strategy and make changes when necessary. Competition also has the ability to force health care organizations to compete for business by lowering their costs of services provided; this competition takes place among hospitals, physicians and health plans. “Physicians may compete for patients who are able to pay for services and do not have health insurance, or for patients who have their expenditures paid for by third-party insurers. Physicians also compete on a non-price basis for location, colleagues’ referrals, and reputation (Rivers & Glover, 2008, pp.633).” It is essential to compete for both the patient population and for non-tangible assets, as well.
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