One reason firms struggle to measure the effectiveness of mobile could be the lack of understanding consumer behavior. “It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact. Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers. 54% of consumers report having access to a smartphone with Internet access – approaching the number of consumers with a laptop and/or desktop computer (Caine, 2013).” Consumer behavior is the driving force behind the increased use of mobile marketing. As a result,...
... middle of paper ...
... of the reasons companies and retailers should engage in mobile marketing to stay ahead of consumer’s trends and behaviors. Companies use mobile marketing in a variety of ways that put them directly in contact with individuals. Very few customers are willingly to give their phone number to advertisers. The most conventional method of encouraging opt-ins is a good, old-fashioned enticement, such as offering a small discount or possibly free service when one opt into receiving messages. Many companies use mobile marketing as a way to engage audiences, asking questions or giving alerts about future events. Whether a company has future deals, daily coupons and/or new products, text messaging proves to be a common method of informing consumers. Messages that actively involve recipients rather than simply advertise are those that find greater results and fewer opt-outs.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Student’s Name: Course: Affiliation: Date: PRICE STRATEGIES APPLE USES TO MARKET THE IPHONE INTRODUCTION An iPhone is the most sought after, innovation and branding product and a market leader of mobile devices that was introduced by Steve Jobs in January 2007.It is a combination of the internet enabled smartphone and iPod. It was a great innovation of Apple and is unique in the sense that the user interface is built around the device 's multi-touch screen including a virtual keyboard. It can perform many functions including shooting videos, taking photos, sending and receiving emails, sending text messages, playing music, browse the web among other functions.... [tags: Marketing, Pricing, IPhone, Apple Inc.]
1196 words (3.4 pages)
- Problem statement: Mobile banking provides many advantages to banks such as improving service quality, improving customer retention, extending their customers reach, enhancing operational efficiency, requires little or no infrastructure and reducing costs (Shaikh, 2013; Khraim et al., 2011), and it also provides many advantages to customers such as instant connectivity, reducing the risk of carrying cash, access to banking services anytime and anywhere without temporal and spatial constraints , doing banking operations in an appropriate manner remotely (Darsow & Listwan, 2012).... [tags: Mobile banking, Mobile phone, Smartphone]
968 words (2.8 pages)
- T- Mobile is one the cellular organizations to work for. They have had their portion of ups and downs. They have made great strides to change with the needs of the customers and well as merge with another organization in order to stay on the competing side but to do what is best to increase and continue to bring in revenue. This paper will briefly about some background on T- Mobile reward system. Then, strategize the total reward system that was created and how it will benefit the employees need.... [tags: Mobile phone, Mobile network operator, Marketing]
1243 words (3.6 pages)
- Intro to the Mobile Optin Mobile Optin is an email marketing software created by Anthony Morrison. Anthony has spent many years teaching and doing research on how the benefits of email marketing. His email marketing workshops has been attended by more 250,000 people, with many more reading his internet marketing books. Anthony’s email marketing strategies are based on a number of facts. The first fact is many people know how to send emails. This makes it easy for them to desire learning something new.... [tags: Marketing, E-mail, Marketing strategy]
1045 words (3 pages)
- International Marketing Introduction This is the exporting, licensing and franchising or the full direct entry of one country into another country for business objectives. This is achieved by one country exporting other countries’ products into its own business environment; it can also enter on franchising terms or through licensing in the country of interest, or direct investment in the foreign country. Market mix development involves product promotion, product pricing and the product development and needs international marketing (Ball et al, 2006).... [tags: Marketing, Pricing, Marketing strategy]
1607 words (4.6 pages)
- Before taking this course, marketing was all about product and the promotion of that product. I took a marketing course during my undergrad about 7 years ago that emphasized the 4 P’s. Building a strategy around promoting a product and/or service seemed to be the most fundamental concept of marketing to me. My narrow thinking soon changed after going into the workforce and after taking this course. Marketing is more than just telling potential and current consumers about your products and why they should buy it.... [tags: Marketing, Brand management, Digital television]
1153 words (3.3 pages)
- Success is something that is strenuous to accomplish, especially when it comes to the field of business where companies need to fulfil their customers’ needs and wants. Starbucks is one of the widely known company for selling the finest whole bean coffees and coffee beverages and is considered to be one of the largest coffee shop with more than 21,000 stores in over 65 different countries (Starbucks 2015). It can be seen from Starbucks’ performance in achieving their success recently after facing a crisis in the 2007/2008 time period (Allison 2010), which they manage to exploit technology effectively to increase market share by providing their customers varies amenities such as, mobile appli... [tags: Marketing, Loyalty program, Starbucks, Pricing]
1166 words (3.3 pages)
- Results Task 1: Analysis of Scholarly Journals and Articles on the Topic of Social Media Marketing The analysis of the scholarly articles and journals provided a large amount of information on social media itself and the effectiveness of using it as a marketing strategy. In the article “From Social to Sale”, the authors’ findings indicate that television advertising and e-mail marketing have a positive effect on consumer spending (Kumar, Ashish, et al). They also found that consumers with greater privacy concerns are less likely to participate in a company’s social media site.... [tags: Social media, Marketing, Facebook]
813 words (2.3 pages)
- The marketing environment of today has changed dramatically and thus companies must effectively devise strategies for responding to, and dealing with this change, while ensuring maximum customer value and satisfaction (McFarlane & Britt, 2007). In order to achieve organizational goals therefore, an organization should be more effective than competitors in integrating marketing activities towards determining and satisfying the needs and wants of the target markets (Kotler & Armstrong, 2010). This assertion is consistent with McFarlane, (2013) view that businesses cannot survive without creating value for customers because that is why they exist; they are driven and shaped by customer needs an... [tags: Marketing, Customer service, Customer]
5161 words (14.7 pages)
- A marketing strategy is an essential component of a corporate strategy (Bradley, 2015). An appropriate marketing strategy assists a company to identify its target markets and to set measurable goals. It is vital to the success of the organization that a marketing plan is implemented that addresses performance, growth and profitability (Daft, 2015). The aim of this paper is to examine the strategic marketing process with specific emphasis on the key phases of planning, implementation and control.... [tags: Marketing, Marketing strategy]
1095 words (3.1 pages)