Most businesses without a website in this day and age of the prevalence of the Internet are either new businesses or small businesses or both. It 's hard to think of a large or even medium sized business that hasn 't had a company website for a while now. Entrepreneurs should not discount the importance of having a website even if they are small or just starting out. There are definite advantages to having a website for your business and critical disadvantages when you don 't.
Advantages of a Website
Visibility - Even when looking for a local service or product, a lot of people, especially young people, check their smart phone to find it. A company that at least has an Internet yellow pages or other similar local Internet business listing
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- People under 40 especially use the Internet even to find a local business. It may be easy for a business to sit on its laurels and be content with the customer base they already have. However, people move, die, you name it. Life is about change. The life blood of any business is a continuing stream of new customers coming in. Catching people when they 're young can make them customers for life. Young folks are the ones, though, who are more likely than anyone to search for even a local business on the Internet through their phone, tablet or laptop.
Having a Website Is Easy and Inexpensive - You lose a practically free way, given the low cost of website hosting, to provide potential customers with more information about your company. Even if advertising your website online might cost money, you probably have a business card or other simple types of advertising anyway. Being able to put a website on that card is free additional advertising beyond the card itself. In addition to the low cost, some people in business may not realize how incredibly easy it is to create a website today. You just type the search phrase “free online website builder” into Google and pages of options come up for online services that provide step-by-step website creation tools. It hasn 't been necessary to know HTML or other programming to create a website for a while
Opportunity-Moreover, the company gives also increase the sale of company through the online market. People like to do shopping online on internet these days. So, company increase their online services and created interactive online page so that more people attracted towards the company.
The whole world is connected by technology. Over time, technology has advanced from payphones and typewriters to cellphones and computers. The progression from a gray-screened cellular device to an advanced smartphone allows easier accessibility. So the question is whether or not the Internet or online technology is affecting the way we read long texts. In my opinion, I agree with Nicholas Carr, who states that "our hyperactive online habits are damaging the mental faculties we need to process and understand lengthy textual information.”
Buying services such as Internet, Cable TV, cellular and telephone from a local provider will guarantee remarkable customer service. Since these local businesses are run by people from the community who genuinely care about the community and the people living in it. Local corporate offices have unprecedented loyalty to a community because they are connected to the residents and tradition of the area.
As might be expected, the millennial generations as a whole are passionate about the technological and communication advances in the past decade with the internet and social media. “A new Pew Internet Project report reveals that 93% of young adult’s ages 18‐29 are online” (Andrew January 14 to 27, 2010). This allows access for marketer’s access to the generation in a different way than previous generations.
The Internet is an amazing and powerful business tool if it is used in a way that will help an existing or new business become more profitable than it would be without it. There are four basic things that a company or person must keep in mind when trying to take their organization or idea online. These considerations are to 1) know exactly what you want out of your website, 2) know how this website connects to every other part of your business (internal environment), 3) know how this website meets your customers / suppliers needs (external environment), and 4) know when to say “when.” This list is not meant to be an exhaustive list or a complete set of criteria by which to judge a company’s integration into the World Wide Web. Rather it is a list that is meant to invoke some careful reflection on the part of the business owners or managers before jumping into the shark tank because every body else is. Each of the four considerations will be discussed below.
As the generation born between 1946 - 1964 (commonly referred to as the ‘baby boomers’) advance into old age, consumer-focused companies are constantly tweaking their marketing mixes to cater to this demographic. Perhaps a baby boomer oriented marketing campaign might have saved the now defunct Bally’s Health Clubs. McDonald’s on the other hand has always focused on the wants of the baby boomers. While not a company, the State of Florida sees comparatively more boomer money than anywhere else in the country. Lastly, Target has always had a core market of baby boomers. In today’s rapidly changing world remaining inclusive to all age demographics is key to survival for most big businesses.
Sometimes older workers feel discouraged and hopeless trying to find new jobs. For example, I heard many times, who would hire me to perform this work, when there are many young and well-educated people? It’s sad to see that some job advertising specify age by using words like “looking for college graduates” or “young and motivated workers needed.” I would love to email to these companies and educate them by providing a statistic. Older workers are great employees with excellent work habits and high level of responsibility.
First of all e-commerce is an area of marketing that uses networks to buy, sell and service a business 's products and services. Some pros e-commerce offers overall is that is can reach a wide variety of customers all over the world rather than just the ones in our area. Customers often impulse buy when online shopping which is a bonus for us when it comes to the online business. It is also easier to keep track of competitors and price changes since the competitors website is easily accessible. It’s also a great way to highlight major sales and make them more public than one would be able to just promoting it in a store. For example using social media and the website we can easily get the word out about special deals like buy one get one free drinks. Some cons; however, is that it takes away from interaction with customers. Customer interaction and good customer service is a key point in keeping our customers coming back to Not Your Average Ice Cream Shop so not having that connection could possibly hurt us in the long run. There is also a higher risk of losing money due to hackers and online fraud that could cause a business to lose it’s online customer base. Also a website can’t always be reliable since there is always a possibility of servers crashing or a customer not having access to the internet at all. Lastly, you can risk losing company information to scanners which can cause your
During the last decade, we’ve been to the top of the world—during the dot-com boom of the late 1990s—and back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businessperson’s best friend.
Many organizations may try to avoid hiring the employees that are 50 and up thinking that they will add cost for the company, but they actually provide many benefits to your organization. In fact, organizations can actually save money by hiring and retaining older workers. Interestingly, when older workers try to reenter the workforce, they are faced with significant odds. Employees are needed at every company or organization. Recruitment efforts for organizations requires the company to spend a substantial amount of money to attract potential workers.
Businesses can build their own websites and buy their own memorable .com domains. This can be where they explain their company and the services they offer. Some can even offer home delivery directly from the Internet with things such as home shopping. This makes life very easy for disabled people or people with busy lives who have no time to go shopping.
Available goods and services: Customers are benefitted from online stores as they provide more variety of goods from all over the world than any physical store. All the brands are available. Most companies have their websites to offer goods/services online, no matter they have any front store or not. Many traditional retailers sell certain products only available online to reduce their retailing cost or to offer customers with more choices of size, color etc. Also, online shopping sometimes offer good pay plans and options for customers. They can decide their payment amount and date in their own convenience &
The objective of this essay is to compare Internet research with other sources of information which include books, word of mouth and primary research. This paper will also look at ways of ascertaining the validity of research information for academic work.
The internet as we all know is probably the most useful resource known to man in this day of age. Not only is the internet easy to access its easy to use. Nearly everyone owns a computer and nearly all of which have access to the internet. But isn't that a good thing? Millions of people having the ability to access and share all the information anybody could ever want.
Technology has changed modern society drastically, both positively and negatively. Technology has influenced every aspect of our life, making it simpler but not necessarily better. Albert Einstein was concerned about the advancement of technology. "I fear the day that technology will surpass our human interaction."1 Undoubtedly, what has changed the most are communication, the spread of information, and how business is practiced. Consequently, practically everyone knows how to use a computer, connect to the Internet, or use a smartphone. This is demonstrated by the way the Internet is used daily by millions of people to communicate, to sell, advertise, retrieve, and share information. Thanks to the Internet, information from anywhere in the world is at our fingertips. As a result, the advancement of technology has changed our life in many ways including; sharing of information, communication, business, education, social interaction, simplifying everyday tasks, replacing basic skills and jobs.