Ben & Jerry And Unilever Case Study

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Upon review, Ben & Jerry’s Homemade should approve the offer from Unilever for $36.00 (cash) per share. In reviewing the offers two questions were presented. The two questions included: the social mission of Ben & Jerry’s surviving a takeover, and maintaining the best interests of the shareholders. To follow, will be the justification for the Unilever offer, alternative offers, and the risks that are involved with a possible takeover. Upon reviewing the four offers, Unilever proposes the best overall offer, in regards to maintaining the interests of the shareholders and the social mission of Ben & Jerry’s. Besides the $36 per share offer price, Unilever has three additional portions to their proposal. Their proposal discusses: management, …show more content…

At $36.00 (cash) per share, it is $4.00 higher than Meadowbrook Lane’s offer of $32 (cash) per share. With Ben & Jerry’s current stock price at $21.00, the $36.00 offer would result in a $15.00 gain on each share, for the shareholders. Looking at the market capitalization of Ben & Jerry’s and Unilever, shows a stark contrast in company size (see Market Cap. Excel). Ben & Jerry’s market capitalization is valued at $158,801,769 or .88% of Unilever’s $18 billion market capitalization, which is the largest of any of the offering …show more content…

However, with some management staying on board, there is a possibility for compromise between the companies, in regards to social contribution (see Social Donation. Excel). If Ben & Jerry’s would lower the percentage of contribution from 7.5% to 5% or lower the amount of donation would have been less than $500,000 in 1999. A compromise in this regard, would benefit Unilever in keeping more profits in house, and help Ben & Jerry’s maintain their reputation of a social

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