What I think of Walmart green initiatives is actually quite simple: the initiatives are working and they are working well. Essentially, the corporation is making a difference inside and outside the business world. When you take Walmart’s history and that of its competitors into consideration, it is very refreshing to see a company of such prominence take a real stand on environmental issues rather than conduct one environmentally friendly initiative and never give another thought to it again. That is the reality of most established corporations today. Many companies try to disguise their small attention-driven efforts as genuine social responsibility, a business’s intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society. However, the lack of commitment from these companies is apparent and the public realizes their intentions. Fortunately, I do not believe that the same applies for Walmart and its immense supply chain.
Walmart has not only managed to effectively brand itself as a caring and conscious entity in the community, but it has also lived up to that reputation as it continues to do each and every day with its different plans to save energy, protect the environment, etc. Of course, it is nowhere near the top of the list as far as the most environmentally friendly companies are concerned. Nonetheless, its executive leadership and their socioeconomic view, the view that management’s social responsibility goes beyond making profits to include protecting and improving society’s welfare, are still making a great impact. They are impacting the environment, they are impacting their suppliers and the way they operate, and they are i...
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...ssistance of its suppliers. Yes, the well-established organization could make an impact, but in order to facilitate the growth of that impact for years to come, it must have the support of its suppliers.
Learning from Walmart
At the end of the day, other organizations could take away a number of lessons from Walmart’s efforts to go green. They can learn about social responsiveness as well as social responsibility. They can learn about the benefits of a company increasing its green initiatives such as long-run profits, a more favorable public image, and a balance of responsibility and power. The latter is especially important because Walmart is the prime example for how to balance two concepts, which can easily lead to a negative impact on the company if managed incorrectly. Overall, others could learn how to be successful within as well as outside of the business.
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