Beauty Redefined: The Dove Campaign for Real Beauty

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Recommended: objectification of women in pop culture

The definition of beauty has been distorted through out time. When most people think of beauty, the first thing that pops into their mind is the physical appearance of someone or something. Beauty is not based only of what is on the surface. There is no standard of perfection when it comes to beauty. There is no right or wrong when it comes to beauty, only what one believes is the truth. Beauty is the way one feels about themselves as well. There are many companies that have changed their way of advertisement. Many artists have incorporated what makes a girl beautiful into their songs. Plenty of people have changed their minds and opened up to the idea that beauty is more than skin deep. The dictionary definition of beauty is “a combination of qualities, such as shape, color, or form, that pleases the aesthetic senses…” A great deal of the human population is now convinced that beauty is not only something that is pleasing to the sight, but to other senses and emotions as well. Various magazines and brands have switched out the size 00, 6 foot plus supermodels that the public is so used to seeing. If one defines beauty as such, everyone of all ages is affected. Young girls are taught that they need to be skinny enough to where your collar bones show to be considered perfect and beautiful. By using airbrushed and photoshopped models, the public is being hurt. Dove is a major brand and when they came out with their “Real Beauty” ads, they were praised by many. According to this source, “The Dove® Campaign for Real Beauty was created to provoke discussion and encourage debate”(citation). Dove definitely redefined beauty with their ads and campaigns. Dove has convinced many that beauty is not about reaching a certain ‘standard of per... ... middle of paper ... ...d Real Beauty Sketches. In this specific commercial, women are sat down with a forensic artist who cannot see them. These women are asked to describe themselves and then, later, someone else describes them to the same forensic artist. The difference in sketches is unbelievable. This video showed the women that others view them as more beautiful than they view themselves. Some of the words that the other women used to describe each other are more than physical qualities. “She had nice eyes. They lit up when she spoke”(citation). The woman that was described was described by the way she presented herself. If she were closed off Works Cited http://www.dove.us/social-mission/campaign-for-real-beauty.aspx http://abcnews.go.com/blogs/health/2013/03/25/thigh-gap-new-teen-body-obsession/ http://www.huffingtonpost.com/2014/01/17/aerie-unretouched-ads-photos_n_4618139.html

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